Marlene Schmidt, Ms, Rd Email & Phone Number

Arlington, Virginia, United States

Promoted into a highly strategic role with global accountability, refining and gaining alignment with the NHW strategy with the goal of driving $100M in NNS through innovations, capitalization on consumer trends, expert recommendations, and unlocking growth in the modern health arena. Cultivate stakeholder partnerships across diverse business functions to better identify opportunities for vision setting, product development and innovation, alignment of global ambitions with local efforts, and NHW team training and leadership. Manage a group consisting of 2 dietitians, 3 contractors, and 4 summer interns.➜ Champion portfolio transformation efforts to meet the spectrum of consumer preferences—from indulgent to better-for-you—unlock growth opportunities, and launch new offerings to generate strong and sustainable revenue gains.➜ Provide leadership and NHW subject matter experience to steer global recommendations, devising U.S. strategies to protect and expand business and gaining alignment across brands to achieve targeted business objectives. Capitalize on market opportunities, activate commitment, and increase consumer options through strategic product launches.➜ Equip the NHW team with the onboarding, training, and best practices awareness to assess the latest science, regulatory and marketplace trends, and innovation opportunities to accelerate brand positioning in the health and wellness space, facilitating educational presentations to promote development, expertise, and succession planning.➜ Create a Key Opinion Leader (KOL) Strategic Plan to build Nestlé’s nutrition, health, wellness reputation, and trust with external stakeholders; lead stakeholders in delivering deep insight into commercial opportunities.➜ Shape a high-performance culture, initiating a program during COVID and remote working to improve connectivity throughout the team, pairing new hires and a seasoned peer to support the onboarding of 50+ hires in 12 months.

Arlington, Virginia, United States

Championed product innovation across the nutrition, health, and wellness (NHW) space for the world’s largest nutrition and food research organization, fueling a commitment to creating nutritional value and health benefits across the entire product range. Applied rigorous application of nutritional assessment processes to all new product development and marketing initiatives, providing timely scientific data and insight to develop nutritional communications and tools to support KOL efforts. Contributed to Innovation Lab projects and initiatives, exploring industry-shaping opportunities with NNS of $500K+.➜ Charged with championing the Nestlé Center of Excellence’s sugar reduction strategic initiative through a multi-pronged approach: Renovation, Innovation, and New Brand Development. Synergized stakeholders—functional teams and technical experts around the world—to share information, strengthen programs, and prioritize opportunities.➜ Facilitated a two-day immersion and ideation session to review consumer insights and attitudes around sugar and sweeteners, emerging science and technology, brand and category personalities, and corporate objectives. Oversaw the process of generating 130+ ideas, refining 15+, presenting 5, and defining a single cross-category initiative.➜ Formulated a partnership with Food Allergy Research and Education (FARE)—nation’s leading organization dedicated to food allergy research, education, advocacy, and awareness—to provide strategic guidance in the areas of consumer insights, regulatory guidance, claims, and B2C communications as Nestlé ventures into this high-growth market.➜ Executed a multi-tiered approach to positioning the brand for significant gains in the NHW arena, initiating transitions to offer organic and non-GMO products with an increasing focus on plant-based food and beverage categories.

Chicago, Il

Provided nutrition expertise—through strategic industry partnerships—to leading foodservice and consumer product goods companies, driving innovation and revenue growth of new dairy and dairy-based products. Monitored the health and wellness environment to share market perspective and recommend go-forward industry positioning strategies. Continually expanded outreach and engagement, accessing a broad market of 70K registered dietitians and technicians, in addition to 280K+ physicians. Created the Whey Protein Advisory Panel (WPAP) to expand reach and messaging—targeting health and fitness professionals—regarding the benefits of whey protein as part of a healthy diet.➜ Cultivated strategic partnerships with professional health organizations, including the Academy of Nutrition and Dietetics and the American Academy of Pediatrics, to help optimize dairy and nutrition strategies. Formulated new partnerships with NHMA to expand dairy and dairy product utilization among Hispanics.➜ Served as nutrition advisor to key industry partners— Domino’s, McDonald’s, Chobani, Jamba Juice, Taco Bell, Pizza Hut, Quaker, Fairlife, Shamrock Farms, and others—identifying and addressing a broad range of opportunities and threats within the health and nutrition industry.➜ Developed, managed, and leveraged strategic partnerships with leading national health and nutrition organizations to build active support for dairy nutrition science and the organization’s health and wellness initiatives. Led sports nutrition outreach for whey protein and milk to 250K+ nutrition and fitness experts.➜ Served as the first outside consulting dietitian at McDonald’s to provide nutrition expertise to drive inclusion of dairy in McDonald’s menu. Supported the development and launch of Fat-Free Chocolate Milk, Pineapple Mango Smoothie, Caramel Apple Yogurt Parfait, and other adult and kid yogurt options.

Columbus, Oh

Served as a key medical / scientific expert on a small, cross-functional team to design, develop, and launch 21 new SKUs for the NutriPals and PediaSure brands within the toddler / kid platform. Provided nutrition science leadership to help develop and support business strategies for nutrition-based product promotions and identify gaps in the marketplace to create innovative, healthy snack alternatives. Interfaced with members of the medical, legal, regulatory, and product teams throughout R&D, providing scientific information to assist with new product development and existing product changes.➜ Recognized as a key nutritional science resource, serving as a strategic asset to consumers, healthcare professionals, and numerous internal product teams for the new line of pediatric brands.➜ Conducted nutritional training sessions for the sales force, providing detailed technical information that helped the sales team better understand the nutritional value behind each product and effectively sell the new product lines.➜ Worked closely with the marketing team to conduct market research to identify, evaluate, and target priority customer needs segments and assess market attractiveness and unmet customer needs.➜ Demonstrated capacity to provide clinical leadership to assist various multidisciplinary divisions to capitalize on regulatory, nutrition, and health trends to effectively grow the pediatric product lines.➜ Reinforced NutriPals’ and PediaSure’s standing as a leader in the field of pediatric nutrition by developing educational programs focused externally at parents and internally at employees and the sales force.

Columbus, Oh

Served as the primary contact for consumers and healthcare and sales professionals to assess nutritional and dietary needs, make recommendations, and work collaboratively with internal teams to help execute sales and marketing projects and promote new infant and pediatric brands. Developed and assisted brand managers in the development, distribution, and results tracking of nutritional product literature and various marketing materials. Partnered with the Consumer Relations Department to handle high-level, patient-specific phone calls.➜ Served as the medical expert in collaborative efforts to create promotional and labeling copy for infant and pediatric brands and develop innovative Internet education for a variety of programs.➜ Worked effectively in both self-managed and team-based projects, maintaining high ethical standards, a professional demeanor, and a cooperative attitude.

Durham, Nc

Provided comprehensive nutritional care to patients on assigned patient units and in outpatient clinics. Evaluated the medical, biochemical, and nutritional information and assessed patient / parent needs in order to develop and implement the most appropriate nutrition care plans. Instructed patients and caregivers on prescribed nutritional / diet plan.

Chicago, Il

Provided comprehensive nutritional care to patients on assigned patient units and in outpatient clinics. Evaluated the medical, biochemical, and nutritional information and assessed patient / parent needs in order to develop and implement the most appropriate nutrition care plans. Instructed patients and caregivers on prescribed nutritional / diet plan.

Memphis, Tn

Provided comprehensive nutritional care to patients on assigned patient units and in outpatient clinics. Evaluated the medical, biochemical, and nutritional information and assessed patient / parent needs in order to develop and implement the most appropriate nutrition care plans. Instructed patients and caregivers on prescribed nutritional / diet plan.

Master Of Science - Ms, Clinical Nutrition

Bachelor Of Science - Bs, Food And Nutrition