Marlene Smith Email & Phone Number

Greater Philadelphia Area

I have an extensive background in Healthcare Convention Marketing with over 25 years’ experience in the exhibit industry domestic-USA, and international-Europe, Australia and Asia. I have been involved in developing processes for clients' programs, new builds, launching new products and coordinating events. My experience and industry knowledge will greatly support my clients’ programs. As part of the account team, I interact with the client, their agencies, vendors and various internal departments to successfully manage and complete projects. This includes working with our designer determining the exhibit properties and layouts best suiting the objectives of the product franchises (kickoff to congress completion and billing), shipping schedules, coordinating logistics with the builder, ordering of show services, and coordinating the graphics production process working with the franchise product team, client designers and our Graphic Production Manager. As well, estimating, monitoring and reconciliation of convention expenses/invoices. I also provide on-site account management for install, daily show management, and dismantle. I am integral part of the team working closely with the Account Executive in addressing the tactical requirements of the client.

Aston, Pa

• Interact directly with assigned clients on all aspects of account• Responsible for achieving and maintaining desired profit margins on accounts• Manage client convention budgets• Coordinate client-agency relations; interact with all creative support teams• Interaction with the franchise product team in conjunction with the advertising agency and graphic/design agency• Responsibilities include client convention exhibit development, design and construction coordination, exhibit structure management and on-site set-up and show managing• Planning and execution of convention related promotional programs• Participate in new business solicitation presentations• Generate new business wherever possible• Manage/interact with Project Managers/Coordinators assigned to accounts on a daily basis• Manage all trade show activity; i.e., field service forms, setup/teardown, coordination and management of all promotional programs, booth promotions/activities and special events• Interact with Design and Production for booth graphics, manage/oversee the concept and development of preliminary designs to final approvals, working with the client on all promotional programs/activities and special events• Interact with Production and Field Services for all refurbishments and new builds, as well as any structural changes and/or additions to booths• Interact with and provide applicable outside vendors and show management with all pertinent set up information for shows; i.e., pull and prep information along with layouts, inventories and any special requirements• Travel to designated shows for clients overseeing setup of booth with labor contractors and working with client to ensure readiness for shows

Paulsboro, New Jersey

Refer to VCI responsibilities

Doylestown, Pa

Refer to VCI responsibilties and in addition the following:• Planning and execution of convention related promotional and event/social programs including promotional mailings, promotional activities and selection of promotion specialty items, and coordinate and help manage customer representative training and in-booth promotions• Coordination and management of special events including site selection of venues, food and beverage, as well as selection of speakers for events such as President George Bush (Atlanta), General Colin Powell (New Orleans), General Norman Schwartzkopf (Anaheim), Coach Lou Holtz (San Diego), Captain James Lovell (Dallas) and special entertainment such as the award winning country group, Sawyer Brown (SouthFork/Dallas)