Marlene Steyn Email & Phone Number

Woodmead

- Manage Stockso Overstockso Understockso Potential stockouts- Manage pricing and marginso Selling price maintenanceo Margin maintenance- Drive sales forceo Create initiativeso Check sales per rep and manage and report accordingly- Manage customer activityo Ensure liquid replenishmento Strive for adequate stock deptho Measure and take appropriate action on aged stock- Brand and Category Managemento Have good knowledge about opposing products and brandso Ensure limited price stability in the marketo Access advertising , promotions and other initiatives of our products and opposition products CUSTOMER MANAGEMENT TOOLSo Efficient ordering and supplyo Inefficient ordering and supplyo Status changes within portfolio- Identify areas of concerno Over-performanceo Under-performanceo Opportunityo Seasonal demand o Out of the ordinary activityo Inaction - External service providers alerted on following :o New products o Old products o Status changes and sell out of affected lineso National promotionso In-store promotional activityo Merchandising standards  Poor merchandising standards Good merchandising standardsINTERNAL COMMUNICATIONo Improved sales performance of lines or brandso Slowdown in sales of certain lines and or brandso Potential activity within customer base that will have a material effect on the business o Opposition activity that will have a potential negative impact on our business- Supply Chain alerted immediately in the cases of the below :o Improved sales of certain lines and or brands – the sustained impact on stock needs analysed and remedial action takeno The same applies for slowing saleso Promotional activity that will require investment in stock , that will cause depletion in stock levels o General market trend change that will have positive or negative impact on our stock position

Centurion

Germiston

Forecasting • Develop business plans with accurate forecasting per month and Quarter. • Ensure no long term inventory in warehouse. Budget Control• Controlling Budget spend in Channels• Marketing concepts to align with budget. • Building long term sustainability for Brand whilst ensuring budget control• Stock holding in warehouse – ensuring sell in and sell throughBusiness Development• Grow business within assigned channel as KAM – Market Share focus• provide solutions to management in the face of challenges.• Identify potential growth opportunitiesBusiness Planning• Create channel specific plans to build brand and market share• Plan and develop contingencies to overcome obstacles within Channels• Work closely with Marketing team to ensure brand visibility and effectiveness through ATL and BTL, SNSRetail• Complete awareness of what is transpiring at retail level. • Market research – Competitor information analysis• Ensure accurate execution on store level• Brand correctness within store displays• Communicate with field team on a regular basis to stay in touch with current developments and brief on product launches and current dealsCustomer Relationships• Manage Relationships with Key Accounts. Mobile Network assigned – 2014: Vodacom & MTN; 2015 Cell C & FNB & Virgin• Ensure complete transparency within network operators in channel.• Develop relationships – challenge networks to grow their networks with our brand• Weekly / Bi-weekly and Monthly meetings with Top management on growth/challenges in Business unit• Establish healthy business rapport.• Top Level Meetings and Business planningBrand Knowledge• Intimate knowledge of brand, values, positioning, target consumers and personality.• Ensure continuous training for Field Executives and Network operators.Reporting• Daily, Weekly and Monthly reporting to GM, Product Director and MD

Bryanston

•Develop and maintain relationship with new and existing partners and channels •Plan and execute channel sales strategy to achieve revenue, profit and growth targets •Spearhead the development of new partners and channels •Determines annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results. •Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. •Completes national sales operational requirements by scheduling and assigning employees; following up on work results. •Maintains national sales staff by recruiting, selecting, orienting, and training employees. •Maintains national sales staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results. •Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. •Contributes to team effort by accomplishing related results as needed.

National

Managing Vodacom & 8Ta accounts on a Head Office and Owner levelMaximize business and market share Effective management of sales within the Vodacom & 8Ta Branded Channel Ensure effective communication is filtered throughEstablish requirements of dealers and franchiseesDetailed management reporting on Excel (Pivot table)Growth and management of channel partnersMeasure and drive sales performanceImplementation of new processes within the channelBuild and maintain strong internal and external relationshipsImplementation and management of the marketing strategy into the channelProactively identify new opportunities for growth and developmentArranging of promotions, according to monthly budgetsBuilding and maintaining of relationships with staff, managers and owners.Communicating at head office level with various suppliers and clientsPlanning of effective marketing and merchandising in storesIncrease of market shares within Vodacom ChannelCompiling of market intelligenceAnalysis of Monthly sales data per group.Excel graph compiling for monthly account reviewsWorking closely with Team Leaders to ensure adequate merchandising according to Vodacom set parameters.

Managing accounts, clients and staffStaff of 13 reporting to me directlyMonthly field expenses management & control Maximize business and market share through efficient management of retail representativesEnsure effective communication is filtered throughTraining, POS and marketing and coaching of staffCompliance checks against call reportsDetailed management reportingMeasure and drive sales performanceMonitor and measure staff on a monthly basis against set KPI’sImplementation of new processes within the channelEnsure the ongoing development of clientsMotivate, drive and assist staff with daily tasks and issuesProvide regular feedback to Regional manager of all accountsArranging of promotions, according to monthly budgetsCompiling of daily reportsRegular store visits with and without field forceBuilding and maintaining of relationships with staff, managers and owners.Communicating at head office level with various suppliers and clientsPlanning of effective marketing and merchandising in storesIncrease of market shares in Gauteng and North West province

Midrand

Market ResearchPromotions / MerchandisingServicing new and existing clients.Ensuring excellent Customer ServicePR with Directors and CEO’s of SP dealers.Weekly & daily reports to DirectorsTaking care of VIP clients.Stock management/controlRotation of stockStock taking in storesTraveling dailyTarget drivenTraining of new staffSkills development trainingAGM Meetings – overseasManaging junior repsAssist Marketing manager with new ideas to further grow current business Relationship building and maintainingMargin report analyzing weeklyProfilingEnsuring SP standards are metPromotions instore.

Matric, School, Matric

Education record