Marlene Straszewski Email & Phone Number

United States

Shadowbox Consulting is a Business Consulting and Executive Coaching firm focused on presenting actionable insights to drive large-scale turnarounds, embolden challenger brands, and ignite start-up businesses.As President of Shadowbox Consulting and a former Global Marketing and Consumer Insights Executive, I help businesses shed light on unseen.

Greater Minneapolis-St. Paul Area

Delivered consumer behavior and marketplace insights for leading global food manufacturer and marketer with $18B+ in global sales.Created and led an internal startup incubator designed to uncover new growth opportunities leveraging General Mills’ proprietary capabilities combined with fast-paced, lean start-up principles.Recruited, hired, and launched the.

Member of North America Region senior leadership team. Represented the voice of the consumer, leveraging data and analytics to uncover growth opportunities.Provided inspirational leadership to 50 insight professionals supporting five operating units across the US and Canada.

Developed and executed strategy for global data harmonization and reporting, providing business performance visibility to C-Suite and regional senior leaders, affording improved KPIs, enhanced analytics, and improved business discussions. Created vision and led a global team of 30 insights professionals across five regions to evolve Consumer Insights.

Created a process for developing creative insights rooted in System 2 approaches, resulting in increased creative effectiveness. Instituted rapid prototyping to uncover innovation insights in the soup category, closing the learning gap between insights, marketing, and development functions (early prototypes inspired future launches and afforded GMI.

Identified consumer-driven go-to-market strategy for the launch of Yoplait Greek 100, the largest Yoplait launch in 10 years with $150MM in year-one sales. Leveraged global insights on dairy consumption coupled with extremely heavy user insights and identified innovation streams to drive both brand and category growth. Recognized by Wal-Mart leadership for.

Minneapolis, MN

Led an internal team of insights experts leveraging proprietary methods to uncover actionable insights for General Mills’ business in the U.S. and globally. Created a compelling vision to modernize research methodologies, scale mobile research to mainstream application, increase global offerings, and create a stronger linkage between the central team and.

Minneapolis, MN

Developed a holistic understanding of the natural and organic consumers, helping to create focus and discernment in the business to better meet the needs of consumers and grow the business. Provided analytics and insights on the natural/organic brand landscape to determine acquisition targets, ultimately leading to the acquisition of Food Should Taste Good.

Toronto, Canada

Relocated to Toronto, ON, and entrusted with leading the transformation of the Insights Function, which resulted in stronger business partnerships. Recognized by President of International Division at a national sales meeting for influencing the impact of insights team.Ideated a Marketing Mix Modeling program to create strategic insights on business.

Developed and scaled facilitated process for understanding brand value equation and insights. Led workshops with business teams in the U.S. and expanded globally, leading to profitable pricing actions and improved creative development.

Piloted use of social media conversations to uncover product usage and brand perception insights. Developed first-ever branded online advisory group, saving tens of thousands in research costs and paving the way for innovation in insight development.

Awarded American Marketing Association 2003 Effie Award in recognition of advertising effectiveness for the development of Totino’s “Boxes for Boxes” advertising campaign. Received the Pillsbury Prioritization Award in recognition of leading change management initiatives and garnering support from pivotal cross-functional stakeholders to resolve.

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Pasadena, California, United States

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Master Of International Management

Bachelor Of Business Administration - Bba, Marketing