Marlene A. Craig personal email
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Marlene A. Craig phone numbers
Executive ProfileHigh performing and solution driven business executive with 30+ years of fashion design experience. In-depth knowledge of the fashion industry at all levels from corporate through start-up company ownership. Demonstrated proficiency in product development, creating highly profitable programs through marketing, merchandising and sales. Client-focused with passionate experience managing all levels of multiple projects in the fashion industry.Particularly interested in client design needs using MAC OS based programs and Pointecarre CAD design. Always interested in freelance projects for both menswear, womenswear, accessories [including handbags and scarves]; as well as close interaction with apparel manufacturers. Can handle all phases of projects from original concept through production, merchandising and POS Marketing.Specialties: 30+ years design/ management experience Ability to plan, organize, and manage design projects from concept through production
M. Craig Studios
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M. Craig Studios Owner / Freelance DesignerM. Craig Studios Jan 1999 - PresentFreelance apparel and marketing designer • Research color trends, competitive market trends, analyze sales history and develop merchandising buy plan based on the season's budget to develop line.• Interpret Color research to develop concept boards for color and style.• Source lines with manufacturers/agents, negotiate pricing and follow development through all stages: technical designs, proto sampling, quality construction, size specifications, lab dips, and pre-production samples to final production.• Designed/developed image, concept, color direction, technical sketches, CADs and size specifications for the sportswear/golf market under the following labels:-Ashworth Club Collection -Nick Price Golf Collection-Barnes and Noble Collection for College Bookstores [Men’s/Women’s]-Ben Hogan Collection-Woolrich Headwear -Club Colors -Vineyard Vines Men’s and Women’s Apparel -Bob Timberlake Collection Izod ‘G’ Men’s/Women’s Collection- Roots Golf Men’s/Women’s Collection- McIlhenny Dry Goods Mens Collection -Parrisi Luxury Group, Inc. [new luxury line of handbags and scarves from Italy]
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Vp Of Design, Merchandising And MarketingParrisi Luxury Group,Inc. Dec 2014 - Jan 2017Conferred with George Gatesy and Aaron Schossau to establish a new luxury line of handbags and scarves. The line is built around the paintings of the renowned American Neo-Expressionist artist Hunt Slonem.interacted several times with the artist to establish the direction of the line and his vision for the paintings we would use to inspire the line. Created the concept ideas in CAD design for the handbags and scarves. All items are manufactured by hand in Italy. Travel to Italy to oversee design and development of both categories as well as continuing production. Developed hardware and researched quality of skins and printing process to render the artist paintings on both calf [handbags] and silk or silk/cashmere [scarves]. Advised on photography shoot to be used for web development and catalog. Develop press releases and point of sale systems. Involved with all areas of business strategy and development.
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Head Of Design, Merchandising And MarketingMarch 2013 To December 2014: Contract With Mcilhenny Dry Goods/Tabasco Company Mar 2013 - Dec 2014Avery Island, LouisianaDesigner of Men's Sportswear/Golf lines. Established new direction for design/color and spearheaded the new lifestyle line- McIlhenny Dry Goods.Sourced product categories for men’s knit polos, sweaters, woven shirts and outerwear in the Far East, Korea and India. Followed development of line from inception through to sales samples, including tech packs and quality control. Created all CAD designs on Pointcarre. Developed new labels and all point of purchase tools; including catalogs twice a year.
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Interior Design ConsultantEthan Allen Global Oct 2011 - Sep 2012Dickson City, PaProvides clients with comprehensive interior design expertise and sales/service. Expert ability to build rapport with clients; design and create projects using CAD technology and creative skills in color, space planning, product selection and overall project design.
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V. P. Design, Marketing & MerchandisingCharles Sakmann Golf/Firethorn Golf Feb 1993 - Nov 1998Reading, Pennsylvania AreaDesigner of Men’s and Women’s Sportswear/Golf and Headwear lines• Initiated all product groundwork for Charles Sakmann Golf, Inc. Hired after investments were acquired to help found the company. Labels as below:- Firethorn Men's - Espalier Women's -Firethorn Headwear [Men’s] -Summer Rules Headwear [Women’s] -U.S.Open Collection• Functioned as merchandiser/consultant to Liz Golf/ Liz Claiborne and Lacoste for green grass distribution of retail golf lines.• Executed all aspects of design and sourcing of product as specified above in my company’s description on design.
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Director Of Design, Izod Golf & Tennis Division/Crystal Brands,Nyc & Reading,PaIzod Mar 1986 - Feb 1993Director of Design, headed designed department for men’s and women’s apparel and supervised all designers and design assistants• Innovations in product line at Izod Club produced an increase in sales volume from $18 Million to $52 Million over eight years.• Traveled Far East for sourcing for fifteen years. Knowledge in manufacturing in Honk Kong, Sri-Lanka, Philippines, Taiwan and China.• Executed special projects; designs, specialized logos, concept boards for Tournament Sales-U.S.Open - The Masters -The Players Championship- U. S. Senior Open -U. S. Women's Open• Designed and proposed layout for catalogs. Worked with photographers on shooting layout, with printing companies on graphics, wrote narrative and negotiated price.• Organized and developed sales/photo book to increase sales volume for sales reps as well as Point of Sale.
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DesignerIzod 1982 - 1986
Marlene A. Craig Skills
Marlene A. Craig Education Details
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The Academy Of Merchandising And DesignFashion Design -
Education
Frequently Asked Questions about Marlene A. Craig
What company does Marlene A. Craig work for?
Marlene A. Craig works for M. Craig Studios
What is Marlene A. Craig's role at the current company?
Marlene A. Craig's current role is President at M. Craig Studios.
What is Marlene A. Craig's email address?
Marlene A. Craig's email address is mc****@****aol.com
What is Marlene A. Craig's direct phone number?
Marlene A. Craig's direct phone number is +161078*****
What schools did Marlene A. Craig attend?
Marlene A. Craig attended The Academy Of Merchandising And Design, Wilkes University.
What skills is Marlene A. Craig known for?
Marlene A. Craig has skills like Branding And Identity, Sourcing, Customer Service, Negotiation, Management, Fashion Design, Textiles, Apparel, Fashion, Styling, Trend, Fashion Illustration.
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