Marlene Aguilar Email and Phone Number
Marlene Aguilar work email
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Marlene Aguilar personal email
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Innovative marketing executive with over 20 years of experience in the luxury, sports, and technology sectors, with a focus on high-net-worth consumers. Proven track record in increasing sales, media exposure, and brand recognition through creative, data-driven omni-channel strategies. Multilingual MBA holder with strong business acumen and an entrepreneurial mindset. Exceptional communicator and leader, adept at fostering cross-functional collaboration in global environments. SPECIALTIES:- Strategic Marketing Planning & Go-to-Market: From market research to identify product-market fit & target customer, to metrics-driven digital and experiential activation to A/B testing messaging prior and during launch - Brand Strategy & Storytelling: Able to distill essence of a brand/product (even if complex) while also capturing the emotional reasoning for the customer to participate in it. From base messaging to campaign concepting. - Lead Gen + Performance Marketing (Paid Media): Orchestratign the full marketing funnel with the right set of tactics. Expanding beyond paid social to affiliate and direct mail-- driving the customer from awareness > Consideration > Conversion at the lowest CPA/highest ROAS- Partnerships | Licensing and Event Sponsorships: developing partnerships that optimize awareness and drive compelling press coverage- Retail: Activating wholesale, owned store and licensing partnerships- Event Management: From small VIP experiences to large scale stadium size events- Team Leadership: Passionate about creating, mentoring and learning from a dynamic team, driven by the same mission. LANGUAGES: English, Spanish, French, Chinese, Italian & PortugueseSECTORS: Luxury, sports, wearable tech, health optimization, lab grown diamonds. MARKETING TECH STACK:Data Analytics: Google | Looker | Hotjar | Semrush | SAP CMS & Ecommerce: Magento | WordPress | Shopify | Contentful Productivity: G-Suite | MS Office | Slack Social Media Email Marketing: Later | Hootsuite | Sprout| Klaviyo | Braze | MailChimp | Attentive Visual Presentation: Keynote | Adobe | Figma
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Vice President MarketingDouglas Elliman Real EstateMiami, Fl, Us
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Chief Marketing OfficerFrère Mar 2024 - PresentNew York, New York, UsLeading marketing positioning and execution for FRÈRE, a new luxury menswear brand redefining modern sophistication. FRÈRE merges traditional craftsmanship with a bold, contemporary edge, delivering ready-to-wear and made-to-measure collections for a discerning clientele. -
Fractional CmoCompass Branding Group 2023 - 2024New York, New York, UsProviding Omni-channel marketing services to global technology and lifestyle brands.Featured cliens: CADAR, Another Tomorrow and health optimization & longevity pre-launch startups. Optimize go to market, brand positioning, messaging, omni-channel sales, and press strategies. -
Chief Marketing OfficerFeelmore Labs 2018 - 2022Brooklyn, New York, UsLed all communication and performance marketing initiatives in the US market for the premium COVE wearable to improve mental performance and wellness. From brand and content creation to efficiently scaling subscription sales growth through social media, TV, press, and celebrity engagement (entertainment, fashion, league sports & gaming). Concepted, produced, and launched the “I Cove So I Can” campaign featuring NBA star Kevin Love. -
Brand Strategist | Vp MarketingCompass Branding Group 2013 - 2017New York, New York, UsProvided marketing consulting services to European brands entering the US market, US brands scaling growth and tech start ups launching their MVP. Optimized go to market, brand positioning, messaging, ad campaigns, omni-channel sales, and press strategies for: The Row, Sotogrande Resorts, Aalto University, Kalava Jewelry, Tolkowsky Diamonds, and health tech startup Apex Neuro (parent company of Feelmore Labs).
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Vp Of MarketingIppolita 2011 - 2013New York, Ny, UsOversaw global performance marketing planning & execution for fashion jewelry brand, including paid and organic social, affiliate sales and paid search as well as market activation including customer research, content marketing, press relations, celebrity engagement and events. Achieved double-digit sales growth and market visibility by successfully creating compelling ad campaigns, advertising, performance marketing and elevating the brand’s positioning via key sponsorships including The Whitney Museum of American Art. -
Marketing ConsultantManagement Leadership For Tomorrow 2009 - 2010Bethesda, Maryland, UsLed brand refresh for national nonprofit including website, collateral and creative assets. MLT’s programs ensure individuals who have lacked access to career accelerating resources realize their career and leadership potential. -
Director Of Marketing (Americas)Bulgari 2003 - 2009Rome, ItLed all Marketing initiatives for BULGARI brand in the Americas region including performance marketing, media buying, product launches, CRM, events, integration with Bulgari hotels & sponsorships (Breeders Cup, Art Basel, Cadillac, and Save the Children)- doubling omni-channel sales. Spearheaded VIP event series in the US to promote the sale of exclusive one-of-a-kind jewels and high complication watches (10x ROI). -
Regional Sales Manager, Usa (Contract)Bulgari 2001 - 2003Rome, ItOversaw sales, marketing and training for all airport locations in the US
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Director Of Marketing (Latin America)Bulgari 1998 - 2000Rome, ItManaged all Marketing initiatives for Latin America & Caribbean, including Trade Marketing, Digital Advertising, Product launches, and Store openings.
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Senior Marketing ManagerNational Basketball Association (Nba) 1993 - 1998New York, Ny, UsLaunched and managed Marketing and product Licensing sales partnerships with SPALDING, NIKE and REEBOK in Latin America, Europe and Asia including licensing agreements, product development, and sponsorship participation in league Exhibition Games, Player Tours and 3x3 Tournaments. Key initiatives included:- McDonald's Championship in Europe, NBA Challenge in Mexico- Launch of NIKE's "Es Tu Cancha" Program (a basketball court development program in neighborhoods across Mexico)- Creation of "Watch It, Live It, Wear It" campaign (the League’s first regional ad campaign).
Marlene Aguilar Skills
Marlene Aguilar Education Details
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University Of GenevaInternational Marketing -
The George Washington UniversityInternational Affairs
Frequently Asked Questions about Marlene Aguilar
What company does Marlene Aguilar work for?
Marlene Aguilar works for Douglas Elliman Real Estate
What is Marlene Aguilar's role at the current company?
Marlene Aguilar's current role is Vice President Marketing.
What is Marlene Aguilar's email address?
Marlene Aguilar's email address is ma****@****ari.com
What schools did Marlene Aguilar attend?
Marlene Aguilar attended University Of Geneva, The George Washington University.
What are some of Marlene Aguilar's interests?
Marlene Aguilar has interest in Animal Welfare, Arts And Culture, Economic Empowerment.
What skills is Marlene Aguilar known for?
Marlene Aguilar has skills like Marketing Communications, Digital Marketing, Marketing, E Commerce, Luxury Goods, Marketing Strategy, Strategy, Brand Development, Public Relations, Crm, Advertising, Fashion.
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