Marlene Cepeda Email & Phone Number

Burbank, CA, US

New York, NY, US

• Manage the implementation activities for EZYield Sync, iHotelier OTA Sync, Property Management System (PMS)/Central Reservation System (CRS) Interfaces, Online Travel Agency interfaces for electronic distribution of.
• Lead team of 16 Implementation Coordinators to ensure that they are able to achieve daily, weekly, monthly and annual goals.
• Project managed implementations of our software, defined deliverables, forecasted implementation timelines, tracked and logged complex issues identified by clients and ensured a timely resolution.

• Acted as subject matter expert and provided technology team a business and industry perspective for product enhancements
• Collaborated with a wide variety of functional areas such as sales and tech to develop and provide product definitions responsive to customer needs and market opportunities.
• Work closely with the software development team to make enhancements and fix system bugs in a timely manner and maintain efficiency.

Orlando, FL, US

• Provided revenue management analysis and support for over 20 Value Place hotels under our portfolio.
• Managed inventory and rates for 25 hotels via all distribution channels such as GDS, CRS, 3rd party online travel agencies, hotel booking engines, direct individual and group reservations.
• Utilized competitive STAR Reports to develop effective pricing strategies and yield management.

Norwalk, CT, US

• Provided support for hotel partners and ensure the quality of the data stored for hotel within proprietary databases.
• Manage hotel data, activate hotels and maintain hotel information. Provide reporting, analysis and data for internal sales/marketing teams.
• Trained new hotels via telephone, on all aspects of our programs, including loading rates and Standard Operating Procedures.

• Managed the sales and planning of luxury safaris for Alumni, FIT’s and non-profit organizations.
• Maintained active involvement with customers to ensure satisfaction and monitor competitive activities within the sales function.
• Established inside sales and activity metrics required to realize revenue objectives.

• Managed day-to-day product elements and functional testing of new product launches.
• Participated in defining the product vision and strategy. Develop and apply project strategy to new and existing products.
• Responsible for product pricing and setting profit margins. Monitor European currency on a daily basis.

• Assisted in the collection of data to produce competitive reporting to assist hotels with revenue management strategies.

New York, US

• Assisted guests in making hotel reservations as well as ensured all administration procedures are maintained to hotel standards.
• Assisted in the development of the hotel website booking engine and handled all Internet orders. Processed all 3rd party reservations in hotel PMS and CRS.
• Developed a procedure to facilitate direct inquiries from international travelers, which increased sales by 10%.

Mba, Ecommerce

Bba, Hospitality Management/Travel & Tourism