Marlene Haack Email & Phone Number

Region De Paris

Région De Paris, France

Région De Paris, France

Région De Paris, France

Région De Paris, France

► E-store ManagementUpdate, maintain and optimize the ecommerce website on a daily basis to drive sales and conversion. - Develop and implement the promotional activities and online merchandising strategies. - Partner with the Creative team to create homepages, landing pages,... - Work with Supply Chain team to ensure that the website has the optimal stock to reach business goals. - Monitor and report on website/promotion performances► Merchandising Ensure all products are online in time and are merchandised in line with the brand. - Manage the sample workflow and shooting process - Write, review and deliver product description information to the digital agency - Review and approve photos. ► Digital Marketing Assist the Traffic project manager on the development of e-mail campaign, SEM and push promotional strategies. Tools used : Magento, Google Analytics, Google Adwords, Photoshop. Worked cross-functionally with Marketing, Creative, Merchandising, Supply Chain and Product teams.

New York, New York, États-Unis

Day to Day management of the online marketing programs from several clients. Develop and strategize social, email and SEM campaigns:- Social Media & Influencers campaigns: set up Facebook contest and ads, manage relationships with influencers- SEM: manage execution and optimization of paid search campaigns- Email Marketing: plan and execute the calendar and design - Track, measure and report online marketing performance on a regular basis - Collaborate with agencies and other internal/external partners- Communicated directly with high level executives on a daily basisClients: Roche Bobois, Jacadi, Letarte Swimwear, French Shirts, ...

Ville De Paris, Île-De-France, France

European Ecommerce website coordination (France, Germany, United-Kingdom and Belgium):- Order Management: monitoring of paiements, stocks and deliveries- Merchandising/ Product Management: implement seasonal collections and content updates (products, homepages, et al.) - Manage client satisfaction through customer care service: resolving customer complaints, troubleshoot order fulfillment issues, return and exchange management (French, english and german position)- Prepare selling reports weekly

Ville De Paris, Île-De-France, France

Preparation of the website Lacity.fr : - writing of the specifications- coverage of the call for tenders (6 companies) - study of the proposals and choice of a partner- preparation of budget and retro planningManagement of the corner La City on BrandalleyShooting of the products La City and Morgan A/H11

Région De Paris, France

Creation of visual for POS (about 100 pages)Translation of the german website (about 100 pages)Creation of monthly newsletterBenchmark (photo print)

Ville De Paris, Île-De-France, France

Accompanying the customer in his choice, giving him some advice and tipsObservation of the customer behavior

Master'S Degree International Business, E-Business / Web-Marketing, Grade : B+

Activities and Societies: Co-Founder and treasurer at Junior Conseil Groupe IGS (2011-2012), Manager "Journée Entreprise groupe IGS".

Certificate Of Global Business Program, International Business

Subjects covered: International HR, International Marketing and Market Entry Strategies, International Strategic Management, Managing.

Graphics Arts

Foundation and first year in graphics arts Subjects covered: drawing, perspective, illustration, typography, story board,...