Marlene Hendrickson Email & Phone Number

Alexandria, Virginia, Us

Coach, direct, motivate, and develop a team of publishing and marketing professionals, including content specialists, editors, freelance writers, designers, and website strategists, toward organizational goals. Direct all aspects of the association’s print and digital publishing strategy. Print and digital publications include: Staffing Success magazine; Staffing Today, a daily enewsletter; Staffing Law digest; ASA for You newsletter; and Staffing Professional Catalog. Negotiate contracts with printers and other vendors; manage freelance writers and designers; conduct editorial review of all content; write headlines; direct infographics; review proofs; manage and develop budgets; and collaborate with executives to develop strategic content and marketing materials. Direct comprehensive marketing initiatives and campaigns for the association’s high-profile events and offerings. Scope includes direct-mail pieces, email and social media campaigns and advertising, and print/digital programs and mobile applications that support membership recruitment and retention, industry safety programs, certification and continuing education, research studies, webinars, virtual events, and more.

As a senior manager at a fast-paced, high-volume communications company, played a lead role in managing communications, marketing, editorial, production and social media strategies, and annual advertising sales of $1.2 million for the company’s top clients. Scope of work encompassed various job titles, such as communications strategist, editor, managing editor, research associate, senior publications manager, research associate and project manager, to most effectively tackle client challenges and provide immediate and long-term communications solutions.

Washington, Dc, Us

Directed the organization’s editorial and creative team to meet strategic goals, established by Gen. Colin Powell (USA Ret.), through multiple media channels. Managed and directed all aspects of The Promise Letter, The Alliance’s flagship publication that aims to raise the visibility of youth-based programs. Strategically planned budgets and worked closely with Alliance executives and corporate partners to support their efforts via high-profile communications vehicles. Produced and issued strategic press releases and worked with the media.

Launched a successful communications consulting business focused on communications and publishing services for English and Spanish language audiences, including international clients. Client work included magazine content creation and editing, website consulting, professional profiles and translations of corporate proposals, technical manuals, and school system handbooks.

New York, Ny, Us

Edited and managed the production of the company’s daily media industry newsletter which is distributed in print and electronically to employees of this Fortune 500 company worldwide. Researched, wrote and edited news items and feature stories about Gannett units, including USA Today and community newspapers and television stations, for the company’s bimonthly flagship magazine with 60,000 circulation.

Alexandria, Virginia, Us

Directed editorial planning, production, and content for a national, award-winning monthly magazine with 42,000 circulation. Managed an eight-person team of writers and editors, and worked closely with ad sales. Researched, wrote and edited comprehensive feature articles. Managed fiscal records and budget reports. Received two first-place awards for Distinguished Achievement from the Educational Press Association of America.