Marlene Keay Email & Phone Number

Waterloo, Ontario

• Accountable for client and project management. Everything from new client identification and sales to overall B2B demand generation campaign management and outcome achievement.Senior Manager, Global Demand Generation.
• Promoted the overall success of the Business Development and Marketing Services lines of business through people, client projects, tools and processes.Manager, Business Development Group (December 2006 - March 2013)
• Promoted the overall success of the Business Development line of business.

Cambridge, Ontario

• Overall strategic planning, sales forecasting and expense budgeting for Canadian and Fundraising markets while maintaining focus on the company’s goals and objectives.
• Presented to senior management and board of directors on sales forecast and budget progress.
• Recruited, hired, supervised, and motivate a staff of up to eleven employees including field sales, customer service, telesales and the executive administrative support team.
• Day-to-day operations and office management including human resources, health and safety and facility.
• Coordinated sales operations with all other departments and divisions of the Company.
• Strategic development of the company’s first B2C web site incorporating a holistic marketing approach.

Waterloo, Ontario

• Strategic planning and development of call centre services product for market share and growth.
• Project managed market research, surveys, appointment setting and telemarketing campaigns to both B2B and B2C. Such as script development, testing, staff selection, final reporting and analysis.
• Identified market initiatives through customer research, data-mining and profiling.
• Created, tracked and evaluated internal metrics and management reports to identify marketing performance and effectiveness of multiple programs, formulate new offers and promotions.
• Facilitated strategies, tools and techniques to optimize sales and customer service.
• Sales forecasting, goal establishment, margin analysis, individual and direct expense control.

Winnipeg, Manitoba

• National Sales Manager
• Led a team of eleven inbound and outbound representatives plus others representing four functions of the satellite television programming organization.
• Prepared and analyzed statistical management reports to define market share, program success and quality assurance.
• Identified, developed and deployed new and renewal business strategies.
• Developed key communication and presented at trade shows and seminars.
• Prepared budgets and forecasts. Sales forecasting, goal establishment, margin analysis, individual and direct expense control.Dealer/Channel Service Manager

Winnipeg, Manitoba

• Assisted the hotel manager in all aspects of hotel management, sales and promotions.Previous Positions: Outbound Telesales Person, Front Desk Clerk and Waitress.

Ivey Leadership Program, Leadership

Undergrad - Part Time Studies, Statistics & Psychology

Business Administration Diploma, Sales & Marketing

Activities and Societies: Student Council • Received a full scholarship to attend.