Marlene Keay Email & Phone Number

Canada

Waterloo, Ontario

• Accountable for client and project management. Everything from new client identification and sales to overall B2B demand generation campaign management and outcome achievement.Senior Manager, Global Demand Generation Solutions (April 2013 - September 2015)• Promoted the overall success of the Business Development and Marketing Services lines of business through people, client projects, tools and processes.Manager, Business Development Group (December 2006 - March 2013)• Promoted the overall success of the Business Development line of business.

Cambridge, Ontario

• Overall strategic planning, sales forecasting and expense budgeting for Canadian and Fundraising markets while maintaining focus on the company’s goals and objectives.• Presented to senior management and board of directors on sales forecast and budget progress.• Recruited, hired, supervised, and motivate a staff of up to eleven employees including field sales, customer service, telesales and the executive administrative support team.• Day-to-day operations and office management including human resources, health and safety and facility.• Coordinated sales operations with all other departments and divisions of the Company.• Strategic development of the company’s first B2C web site incorporating a holistic marketing approach.

Waterloo, Ontario

• Strategic planning and development of call centre services product for market share and growth.• Project managed market research, surveys, appointment setting and telemarketing campaigns to both B2B and B2C. Such as script development, testing, staff selection, final reporting and analysis.• Identified market initiatives through customer research, data-mining and profiling.• Created, tracked and evaluated internal metrics and management reports to identify marketing performance and effectiveness of multiple programs, formulate new offers and promotions.• Facilitated strategies, tools and techniques to optimize sales and customer service.• Sales forecasting, goal establishment, margin analysis, individual and direct expense control.

Winnipeg, Manitoba

National Sales Manager• Led a team of eleven inbound and outbound representatives plus others representing four functions of the satellite television programming organization.• Prepared and analyzed statistical management reports to define market share, program success and quality assurance.• Identified, developed and deployed new and renewal business strategies.• Developed key communication and presented at trade shows and seminars.• Prepared budgets and forecasts. Sales forecasting, goal establishment, margin analysis, individual and direct expense control.Dealer/Channel Service Manager• Led a dealer team of 100+ dealers establishing sales goals, forecasts, pricing and performance targets.• Planned dealer market initiatives based on dealer profiles, competitive strategies and margins.• Advised and trained dealers on sales techniques and the latest industry trends.• Exceeded company goals in sales, dealer satisfaction, billing, accounts receivable and collection.Senior Marketing Representative• Developed, administered and evaluated marketing campaigns for the retail and wholesale satellite programming markets. Price, product, place and promotion.Previous Positions: Dealer Sales Associate and Customer Service Associate

Winnipeg, Manitoba

• Assisted the hotel manager in all aspects of hotel management, sales and promotions.Previous Positions: Outbound Telesales Person, Front Desk Clerk and Waitress.

Ivey Leadership Program, Leadership

Undergrad - Part Time Studies, Statistics & Psychology

Business Administration Diploma, Sales & Marketing

Activities and Societies: Student Council • Received a full scholarship to attend.