Strategic Communication Specialist for Business TransformationWith extensive experience in Corporate Communication, I have worked with national and global companies across various sectors, including publicly traded firms during periods of growth and restructuring. At Lafarge/Holcim Group, I held leadership positions such as Global Vice President of Communication, with roles at both the Paris headquarters and the Brazilian subsidiary. I led transformation processes and managed institutional crises, while coordinating the global communication network during the group’s merger, overseeing operations across four continents: Asia, Europe, Africa, and Latin America.Currently, I am the Head of Communication at Coppe/UFRJ, a graduate program professor in Communication at ESPM Rio, and a communication consultant and speaker. I also contribute as a columnist for the #Colabora project.Core areas of expertise:Internal mobilization, brand reputation, and differentiation programsESG, sustainability, and corporate social responsibilityHealth and safety programsNational and global crisis managementChange management