Marlene Rodriguez Email & Phone Number

Madrid, Es

Madrid Area, Spain

Entrepreneurship based on one of the fastest growing European trends. We develop the business from scratch through a detailed study of the market, target and customer experience to achieve a solid offer and an attractive brand for lovers and curious people of craft beer. Today we have a portfolio of 8 own recipes BEE BEER beers and one of the most visited craft beer bars in Madrid.

Madrid, Community Of Madrid, Spain

Ad Agency specialized in Marketing Communications Projects. Consumer products, goods and services accounts. Latin-American Market. Marketing Communications Projects Manager:• Creation and leadership of Commercial Strategy/Growth/Business Development. Revenue growth: 30% annually.• Management and development of strategies/creative plans, customer experience and campaigns. Maximize contacts, increase sales and optimize the profitability of the allocated budget.• Project… Show more Ad Agency specialized in Marketing Communications Projects. Consumer products, goods and services accounts. Latin-American Market. Marketing Communications Projects Manager:• Creation and leadership of Commercial Strategy/Growth/Business Development. Revenue growth: 30% annually.• Management and development of strategies/creative plans, customer experience and campaigns. Maximize contacts, increase sales and optimize the profitability of the allocated budget.• Project measurement and evaluation. ROI Indicators. Qualitative and quantitative studies. Show less

Bogotá, Colombia

International Network of Markets Intelligence. Key facts of products and services.. Special Correspondent – Drinks category in Venezuela:• Researched, monitored and reported the key facts of the market, products and services. Constructed a comparative product map of the category in Venezuela.

Caracas, Venezuela

Integrated communications agency. Business units: Strategic Communications and BTL/Events.BTL & EVENTS Manager : Aug 2006 – Feb 2009• Created and implemented the strategic vision and operational structure of the BTL & Events Unit. • Organized the work teams by projects, maximizing productivity and increasing profitability to 35% in a year.Project Manager:… Show more Integrated communications agency. Business units: Strategic Communications and BTL/Events.BTL & EVENTS Manager : Aug 2006 – Feb 2009• Created and implemented the strategic vision and operational structure of the BTL & Events Unit. • Organized the work teams by projects, maximizing productivity and increasing profitability to 35% in a year.Project Manager: Nov 2004 – Oct 2005• Created and managed BTL strategies. Innovated in the area with methodology based in Project Management discipline. Show less

Caracas, Venezuela

BTL, Promotional Marketing, and mass Entertainment Company in Latin-America. Marketing Manager / Entertainment Division: Abr–Jul 2006• Developed strategies and integrated marketing communications plans for events and shows based in market researches and entertainment contents.Marketing and Own Brands Manager / Interactive Division: Nov 2005–Apr 2006• Launched… Show more BTL, Promotional Marketing, and mass Entertainment Company in Latin-America. Marketing Manager / Entertainment Division: Abr–Jul 2006• Developed strategies and integrated marketing communications plans for events and shows based in market researches and entertainment contents.Marketing and Own Brands Manager / Interactive Division: Nov 2005–Apr 2006• Launched and maintained interactive products/apps based in the consumption, habits and trends in the use of cell phones and WEB. Venezuela and Brazil. Show less

Caracas, Venezuela

TV, commercials, trade marketing and events Production Company. Accounts Director• Developed trade marketing strategies for business unit of DIAGEO Venezuela.

Caracas And Puerto Ordaz, Venezuela

Venezuela's broadcasting company with 13 associated radios. National Marketing Manager:• Developed the radio franchises: PLANETA FM and RUMBA FM.• Developed Mix Marketing strategies oriented to the radio listeners and advertisers.

Caracas, Venezuela

Venezuelan Media Corporation, founded in 1920.92.9 FM General Production Manager: Apr 2000– Nov 2002• Developed and managed the programmatic strategy, editorial and brand content of the Brand 92.9 FM, number one in teenager’s radio audience in Venezuela between 1999 and 2002. • Designed the brand positioning strategy and integrated the music programming, technology, creativity and marketing processes of the… Show more Venezuelan Media Corporation, founded in 1920.92.9 FM General Production Manager: Apr 2000– Nov 2002• Developed and managed the programmatic strategy, editorial and brand content of the Brand 92.9 FM, number one in teenager’s radio audience in Venezuela between 1999 and 2002. • Designed the brand positioning strategy and integrated the music programming, technology, creativity and marketing processes of the product. • Honors as: Best Work Team (1BC, Dec 2000), P&M Awards Nomination Best Radio Station (Jul 2001) y Urbe Award 2001 Best Radio Show “The Beautiful People Show”. • 1BC period: Initial position: Creative Unit Trainee – Radio Caracas Radio 1BC.Last position: 92.9 FM General Production Manager. Show less

Project Management Specialist. Postgraduate., Project Management, Post Grado

Degree In Social Communication. Advertisement And Public Relations Mention.