Marlene Rossi

Marlene Rossi Email and Phone Number

Sr. Solutions Architect @ Session AI | Experienced Digital Marketing Professional | MarTech: Email, SMS, eCommerce @ Session AI
Marlene Rossi's Location
New York, New York, United States, United States
Marlene Rossi's Contact Details

Marlene Rossi personal email

n/a

Marlene Rossi phone numbers

About Marlene Rossi

Results-driven marketing technology professional with a proven track record of driving revenue and fostering client success. With over 19 years of experience in the MarTech SaaS industry, I've led teams and collaborated with sales to bring in over $9M in revenue, earning awards and recognition. Known for my ability to translate technical concepts for diverse audiences, I've delivered impactful presentations that highlight product value. I've streamlined onboarding processes, reducing time to billable state and improving scoping, while nurturing and expanding client relationships. With a history of successful project management, including on-time, on-budget delivery for Fortune 500 clients, I've consistently demonstrated my proficiency in achieving tangible outcomes. My career is defined by a strong commitment to excellence, technical acumen, and the ability to catalyze growth through strategic solutions.

Marlene Rossi's Current Company Details
Session AI

Session Ai

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Sr. Solutions Architect @ Session AI | Experienced Digital Marketing Professional | MarTech: Email, SMS, eCommerce
Marlene Rossi Work Experience Details
  • Session Ai
    Senior Solutions Architect
    Session Ai Oct 2023 - Present
    Milpitas, California, Us
    Session AI specializes in transforming real-time customer interactions into personalized e-commerce experiences through cutting-edge AI and machine learning technologies using only clickstream data, without requiring any historical, demographic nor personally identifiable information. As as Sr. Solutions Architect, I lead the implementation of innovative solutions, ensuring enterprise clients achieve measurable results and seamless integration of the Session AI platform into their marketing technology ecosystems.- Spearheaded the revamp of internal documentation and client-facing collateral, including slide decks, tagging guides, and project plans, resulting in a reduction in prep time for client engagements and improved consistency across deliverables.- Partner with customers as a technical advisor, delivering insights and recommendations to optimize the implementation and use of the Session AI platform.- Architect tailored solutions and lead customer implementations by managing project milestones, timelines, and cross-functional collaboration, ensuring on-time delivery and satisfaction, reducing time-to-delivery through streamlined project methodology.- Orchestrate with engineering teams to manage and prioritize requirements, delivering impactful and scalable campaign solutions that have contribute to incremental revenue for clients.- Act as a bridge between clients and internal Product, Engineering, and Machine Learning teams, ensuring 100% alignment on deliverables and client expectations.- Provide guidance on integrating real-time data sources, data stream processing, and API-based microservices, optimizing platform effectiveness for enterprise-scale solutions.- Proactively identify and resolve technical challenges, reducing issue resolution times and minimizing project risks.
  • Bluecore
    Lead Solutions Consultant (Sales Engineer)
    Bluecore Jul 2022 - Aug 2023
    New York, Ny, Us
    Bluecore is a retail marketing technology company that provides AI-powered solutions for 400+ leading retail brands to enhance personalized marketing campaigns and in-session customer engagement, where I collaborated with Sales Executives to drive significant revenue growth earning performance recognition of President’s Club. - Instrumental in generating $9M in revenue for FY23, garnering recognition through the Emerald Award and President's Club honors. - Adeptly conducted dynamic technical demonstrations and presentations, distilling complex concepts into easily comprehensible insights for audiences of diverse backgrounds. - Successfully conveyed complex technical concepts to a wide spectrum of stakeholders, spanning from IT specialists to C-suite executives, fostering a seamless flow of understanding. - Cultivated and expanded client relationships, resulting in a substantial increase in platform utilization rates, while strategically propelling upsell opportunities. - Successfully analyzed prospect websites for compatibility, ensuring the seamless integration of technologies and thereby paving the way for successful implementations. - Established a reputation as a dependable and valued partner, offering tailored technical guidance to both prospects and clients, effectively addressing their needs, and articulating roadmap strategies. - Responsible for the accurate and transparent completion of Request for Information/Proposals (RFI/RFPs), reflecting a commitment to excellence and precision.
  • Bluecore
    Senior Solutions Consultant (Sales Engineer)
    Bluecore Jun 2021 - Jul 2022
    New York, Ny, Us
    - Similar responsibilities as the Lead Solutions Consultant role.
  • Cheetah Digital
    Principal Solution Architect, Technical Services
    Cheetah Digital Feb 2013 - May 2021
    Chicago, Illinois, Us
    Cheetah Digital provides a customer engagement & marketing platform that helps their 3,000+ brands engage customers through personalized campaigns, automation, and data analysis, where I led clients through seamless implementations, ensuring efficient execution and customer satisfaction for email, mobile, and loyalty programs. - Interpreted clients’ business needs and designed tailored solutions, ensuring successful onboarding, and addressing those needs. - Responsible for the overall success of onboarding projects, managing multiple projects simultaneously, from kick-off to launch, and acted as primary client contact. - Successfully delivered on-time, on-budget projects for clients within the Retail, Travel, Financial Services, Publishing, and Entertainment verticals. - Orchestrated project migration plans, clearly communicating deadlines and ensuring milestone adherence & project success. - Spearheaded the standardization of global onboarding processes, resulting in project delivery efficiencies and establishing a unified framework. - Entrusted as a liaison to our international offices with two secondment tours, each 3 months long, to our Australian and European offices to assist in globalizing the standardized documentation and methodology
  • Cheetah Digital
    Senior Manager, Client Integrations
    Cheetah Digital Oct 2011 - Feb 2013
    Chicago, Illinois, Us
    Established standardized onboarding processes, reducing client onboarding time and enhancing scoping accuracy, earning recognition with the Marketing Forward Elite Award. - Proficiently scoped business requirements and designed an account setup that met the client’s reporting and organizational needs, establishing KPIs for the project’s success. - Partnered with Account and Implementation teams to coordinate and execute tasks required for a successful integration. - Created and maintained project timelines with key project milestones, effectively communicating deadlines and ensuring on-time project delivery. - Collaborated with cross-functional teams to ensure deliverables were accurate and completed on time per client’s business requirements. - Supported the Sales team with application demos and facilitated discussions regarding technical capabilities and insights.
  • Cheetah Digital
    Client Partner, Client Services
    Cheetah Digital Jun 2008 - Oct 2011
    Chicago, Illinois, Us
    Partnered with clients to offer industry best practices, strategic planning, program development, as well as testing and campaign analysis that drove clients’ interactive marketing programs while meeting compliance regulations. - Cultivated and expanded client relationships, sustaining a portfolio with $3.75M+ in annual revenue. - Effectively managed a team of 8 direct reports, including three remote resources, who supported 12 high-profile Fortune 500 clients within the Retail, Entertainment, and Non-Profit verticals. - Assessed each client’s needs to properly assign staffing levels for projects and ongoing production assistance. - Identified growth opportunities, leading to upsells and strategic planning. - Successfully led quarterly in-person business review meetings with senior-level client contacts. - Facilitated contract negotiations for renewals and established pricing for special projects. - Assisted in RFP process and provided application demo support to Sales team for prospective new business deals.
  • Cheetah Digital
    Client Relationship Manager, Client Services
    Cheetah Digital Nov 2006 - Jun 2008
    Chicago, Illinois, Us
    Supervised day-to-day account team of three to ensure timely and successful execution of email campaigns and worked with clients on implementing strategic planning initiatives to develop their marketing programs. - Supervised team of 3 Account Managers assigned to same roster of clients. - Responsible for scoping technical requirements and managing overall process of clients’ ad hoc projects. - Functioned as key client-facing member of account team and first point of escalation. - Served as a subject matter expert of proprietary application and programs for internal teams as well as clients.
  • Cheetah Digital
    Senior Account Manager, Client Services
    Cheetah Digital Oct 2005 - Nov 2006
    Chicago, Illinois, Us
    - Responsible for coordinating account resources to meet client deadlines - Provided application support and assistance to both full and self-service clients - Compiled reports of success metrics and assisted clients in interpreting the results of their email campaigns - Assisted with new client integrations including initializing client databases - Trained clients and new team members on the functionality of the web-based application and offered ongoing troubleshooting assistance
  • Cheetah Digital
    Account Manager, Client Services
    Cheetah Digital Aug 2004 - Oct 2005
    Chicago, Illinois, Us
    Served as client’s first point of contact accountable for campaign set up, resolving issues, proposing solutions, and escalating appropriately until point of resolution.
  • Bookspan
    Project Administrator, Internet Creative
    Bookspan Apr 2003 - Aug 2004
  • Citigroup Foundation
    Administrative Assistant
    Citigroup Foundation May 2001 - Apr 2003

Marlene Rossi Skills

Email Marketing Multi Channel Marketing Digital Marketing Online Marketing Mobile Marketing Database Marketing Account Management Web Analytics Segmentation Digital Strategy Social Media Marketing Customer Acquisition Marketing Client Services Html E Commerce Direct Marketing Analytics Interactive Marketing Project Management Campaign Management Marketing Management Omniture Customer Presentations Presentation Development Project Execution Customer Lifecycle Management Integration Online Advertising Spanish Social Networking Marketing Communications Integrations Business Integration Ms Project Ms Office Suite Html Emails Customer Relationship Management Team Management

Marlene Rossi Education Details

  • Baruch College
    Baruch College
    Computer Information Systems

Frequently Asked Questions about Marlene Rossi

What company does Marlene Rossi work for?

Marlene Rossi works for Session Ai

What is Marlene Rossi's role at the current company?

Marlene Rossi's current role is Sr. Solutions Architect @ Session AI | Experienced Digital Marketing Professional | MarTech: Email, SMS, eCommerce.

What is Marlene Rossi's email address?

Marlene Rossi's email address is ma****@****tal.com

What is Marlene Rossi's direct phone number?

Marlene Rossi's direct phone number is +121286*****

What schools did Marlene Rossi attend?

Marlene Rossi attended Baruch College.

What skills is Marlene Rossi known for?

Marlene Rossi has skills like Email Marketing, Multi Channel Marketing, Digital Marketing, Online Marketing, Mobile Marketing, Database Marketing, Account Management, Web Analytics, Segmentation, Digital Strategy, Social Media Marketing, Customer Acquisition.

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