•Tasked with Global Social Media Strategy Development and driving Maturity across regions and stakeholders• Set-up of performance measurement framework• Development of crisis management protocols• Content and channel optimization

• Tasked with bolstering the Philips brand by driving key initiatives designed to boost consumer-centric KPIs andoverall brand strength factors.• Serve as a trusted brand advisor for internal and external stakeholders, maintaining consistency inimplementation across various channels and touchpoints.• Supporting change-management initiatives and performing regular brand pulse checks to track brandperformance and health.Achievements• Boosted Philips’ brand score by +1pt within a year.• Ensured cohesive brand communication across channels, improving brand perception.• Advanced Philips’ brand values and culture via effective thought leadership• Developed a robust internal brand community, enhancing employee brand advocacy.• Successfully aided in seamless organizational changes and maintained optimal brand health.

• Developed and deployed a community management strategy for social media touchpoints.• Development and implementation of a global social media strategy specifically for direct-to-consumer (D2C)marketing. Strategy creation for target audiences to build a strong online community.• Enhanced the brand’s presence to drive consumer engagement.• Analyzed Social Media metrics and consumer behavior to fine-tune strategies and plans.• Driving innovation in Social Consumer engagement through segmentation and automation.• Responsibility of Social Care A&P budget. Achievements• Successfully established community management capabilities, integrating effective newsroom operations.• Fostered successful partnerships and collaborations for innovative projects, strengthening externalrelationships and business outcomes.• Improved consumer perception through improved response rates and speed.• Developed and implemented workflow to increase joy-share opportunities by utilizing existing tooling.• Developed an innovative content strategy for the parenting business unit.

• Created and implemented a global Social Media Care and digital support strategy.• Enhanced consumer engagement via digital channels for Philips Consumer Engagement and Consumer Care.• Initiated Net Promoter Score (NPS) detractor programs and coordinated their expansion across markets.• Formulated and executed Ratings & Reviews and Social Engagement Strategy. Achievements• Achieved a global +7% improvement in SLA for Philips Consumer Engagement and Consumer Care.• Effectively introduced and scaled NPS detractor programs across various markets, improving customerfeedback and loyalty.• Realized 95% market compliance within a year for the Ratings & Reviews and Social Engagement Strategy.

former ZoominTV• Created and executed a unified, sustainable social media strategy for ZoominTV, enhancing brand consistency,across all platforms.• Led strategic transformation to high-quality media formats to enhance follower engagement.• Led a team of 2 creatives and 1 social media manager Achievements• Led a strategic shift towards qualitative media formats, resulting in a 5% increase in follower engagement.• Boosted community engagement through effective strategies and partnerships.• Improved content performance through relevancy and optimization pilots.

• Led a team of 9 social media experts.• Established social engagement strategy across digital platforms.• Worked to improve service levels within specific timeframes.• Aimed to boost agent productivity through strategic approaches.• Introduced Consumer NPS and agent feedback systems.• Conceptualized and executed Ratings & Reviews and Q&A Pilots.• Strategized and implemented client account scaling through upselling. Achievements• Enhanced service level from 6% to 24% within 15 minutes.• Increased agent productivity by 50% over 6 months.• Implemented Consumer NPS and feedback loops, improving customer and employee satisfaction.• Successfully launched Ratings & Reviews, and Q&A pilots, boosting customer engagement.• Grew client accounts by 35% through upselling in just 8 months.

• Developed tailored digital communication strategies and campaigns, aligned with specific client needs andobjectives.• Created and customized PR concepts for public figures, including crisis communication and imagemanagement.• Led and coordinated campaigns and projects in collaboration with various organizations, consideringdiverse stakeholder interests.• Provided consultation and coaching to clients in storytelling, mission/vision development, and thoughtleadership, including workshops and seminars.Achievements• Developed and implemented several award-winning online communication campaigns that significantly increased brand awareness and customer engagement.• Achieved a notable increase in customer engagement and brand presence through personalized consulting and coaching services, leading to measurable improvements in customer communication and branding.• Successfully realigned the digital communication strategies of key clients, resulting in demonstrable growth

• Led a team of 9 social media experts.• Developed a comprehensive social media strategy for TEDxVienna aligned with overall communicationobjectives.• Established an integrated communication framework for events, communications, and social media teams.• Created key messaging and content for TEDx events.• Built and engaged an online community around TEDxVienna.• Launched and managed Instagram and Facebook as key communication channels.• Handled crisis management situations effectively and managed influencer relationships and collaborations. Achievements• Transformed TEDxVienna into a well-known brand in the city through strategic community engagementand campaigns that led to recognition across TED and TEDx Communities on a global scale.• Grew Instagram followers to 5,000 and Facebook community to 10,000 organically within a year.

• Monitored media channels, compiled media profiles, created media reports, and coordinated mediaresponses.Achievements• Enhanced client understanding of industry trends through comprehensive media profiles.• Played a crucial role in crisis management with real-time media analysis.

• Managed day-to-day operations, coordinated communication, and conducted research for the Deputy Chiefof Mission.Achievements• Streamlined the DCM's schedule and communications, enhancing diplomatic relations.• Successfully organized high-profile events and maintained confidentiality in sensitive matters.

• Support of the CEO’s office