Marlene Songin Email & Phone Number

Los Angeles

Hollywood, Ca

Led US-based sales and account management team for Korean-based creator of 2 distinct cinema formats: 4DX immersive experiential and ScreenX 3-wall projection. Supervised team of 3 and a consultant. COVID-driven downsizing.• Designed strategies to drive revenue, increase customer base, and build a larger screen installation footprint in the Americas. • Identified meaningful measures of growth, refined cumbersome business analysis methods, and streamlined use of Key Performance Indicators (KPIs). • Increased sophistication of competitive market analysis by employing geospatial tool ArcGIS to analyze geographic and demographic makeup of potential customers’ territories.• Initiated negotiations with C-Level executives in the UK, Brazil, Canada, the US, and Mexico to renew existing contracts or embark on new deals.

Beverly Hills, Ca

Led operations and expansion of international and domestic business for pioneering global licensor of disruptive 3D technology to movie theater chains and other venues. Oversaw P&L, budget management, client relations, sales, contract management, and product improvement. Managed team of 4.• Introduced new products to market, gathered customer feedback, and partnered with technical team to improve products in response. • Spearheaded global launch of non-theatrical business vertical, bringing modified RealD products to venues such as major theme parks and cruise lines, often through strategic partnerships.• Fueled growth from 500 units installed to over 27,000, representing 65% of global market share.• Opened, staffed, and oversaw operations of business office in Rio de Janeiro as required to expand into Brazilian market. • Successfully negotiated 5-to-10-year contracts with C-level executives at top cinema chains in the Americas.• Salvaged relationship with the largest cinema chain in Mexico and cultivated relationship with the second largest, resulting in contracts worth a cumulative $70 million in revenue over 8 years. • Initiated and established collections program, collaborating with AR team.

London, United Kingdom

Opened and led new office that established strong footprint for business in Europe, the Middle East, and South Africa. Oversaw all aspects of business including strategy, sales, account management, installation/technical support, and operations. Managed P&L and $6 million annual operating budget. Built and led high performing team of 14. • Created integrated team environment, fostered cross-disciplinary cooperation, and increased employee performance, engagement, and morale.• Increased annual revenue from $25 million to $40 million, 1/3 of company revenue at peak by growing customer base to 40 countries from 15, repairing customer relationships, and restructuring disadvantageous contracts. • Expanded UK office space 100% through a move and complete buildout of raw space.• Laid operational groundwork for opening a branch office in Russia.• Supported preparation for company IPO on NYSE in 2010 and produced reports for quarterly analyst calls.

Beverly Hills, Ca

In company start-up phase, directed strategy, sales operations, and account management for leasing of 3D digital equipment affecting 50% of screens in 60+ countries and generating all company revenue.• Successfully negotiated 100+ deals with C-level executives across USA, Europe, Russia, Asia, Latin America, South Africa, and Australia; drafted and finalized contracts valued at $5 million to $30 million each.• Played critical market-making role in generating ongoing revenue by encouraging both development of 3D content by studios and showing of 3D content by exhibitors.

Los Angeles, California, United States & Yelapa, Mexico

Led operations of successful seasonal boutique hotel near Puerto Vallarta, Mexico. Oversaw P&L, human resources, marketing, customer relations, and compliance. Liaised with on-site Hotel Manager. • Defined organizational structure, established policies, standards and procedures, and hired front-of-house staff.• Achieved a 95% occupancy rate – the highest in Verana’s 6-year history. • Optimized financial performance and operational productivity.

Los Angeles, California, United States

Co-conceived and planned home décor business importing goods designed in Mexico, building on existing network of suppliers from another business. Decided not to proceed based on high capital investment required.

Los Angeles, California, United States

Oversaw licensing and distribution of feature films from production studio to international television partners.• Negotiated, drafted, and implemented multi-year film rights contracts worth up to $100 million each with 30+ partners in Europe, Middle East, Asia, Australia, and South Africa, including BBC, Channel 4, and Canal+.

Los Angeles, California, United States

Developed and launched import/export department in trailblazing premium candle company, later sold to larger firm. Achieved 25% revenue increase by introducing multiple product lines.

Bachelor Of Arts - Ba, Business, Minor In Marketing

Foundations Of Nutrition Science

Fundamentals Of International Trade

Spanish Language

Spanish Language