Drives the strategy deployment of paid search & app programs by overseeing build and QA operations, building efficient processes with thorough documentation, troubleshooting across platforms, and providing tactical investment recommendations within B2B, Health & Pharmacy, and FiServe verticals.Maintains strong partner, cross-channel, and client relationships while serving as a project manager and mentor for 5+ junior analysts across the United States, Argentina, and India. Proactively seeks out new product adoption opportunities to propose optimal testing frameworks based on clients’ goals while maximizing existing mid-to-lower funnel investment.

Collaborated amongst teams to build & launch net new keyword sets, monitor cross-tactic daily pacing, efficiently standup regular promotional messaging, analyze recurring performance reports & SQRs, and make data-informed recommendations for international paid search campaigns on enterprise-level B2C and B2B accounts.

Independently managed a full funnel of digital marketing tactics across 130+ small-to-medium sized businesses. Curated monthly recommendations to optimize existing programs based on clients’ goals while simultaneously building book of business by taking on new accounts and auditing existing accounts to propose applicable program add-ons.

Analyzed existing pages for relevant content gaps and produced 30+ creative briefs to refresh, merge, or launch new pages in a span of 9 weeks. Briefs included but were not limited to: extensive brand, non-brand, and long-tail keyword research; competitor page evaluation; and proposed optimizations to H-tags, internal links, and visuals.