Marley Wallace Email and Phone Number

• Provide efficient support for cultural and ski clients ticketing packages including the management of special event ticketing creation and execution.• Lead improvement projects for cultural and ski clients including the implementation of upgrades to client’s application programming interface.

• Plan, develop, and execute marketing strategies and tactics to drive consumer awareness of and consumer demand for Coney Island and to maximize revenues of season passes, day tickets, special events, and in-park purchases. In 2021, performance exceed goals by more than 35%. • Lead development and design of creative materials ranging from website and social media content to print, radio, and digital advertising elements and consumer email communications.• Plan and drive execution of Coney Island’s signature events such as Balloon Glow and World Record Day. Signature events generate crowds of 18,000+ guests and require a mix of media planning, public relations tactics, and promotional partnerships. • Oversee the park's social media accounts. Develop and execute ongoing social media content plans while shaping the online “voice” of the brand. Efforts have increased the brand’s Facebook following by more than 30%.• Direct creation of in-park advertising, promotional, and directional messaging. Messaging channels include digital and physical signage along with in-park print and radio content.

• Led design and maintenance of ConeyIslandPark.com. Overhauled the site’s navigational structure and key messaging to focus on primary attractions, events, and revenue objectives. Web traffic increased by 27% year-over-year.• Developed and executed cross-promotional partnerships with key partners such as Public Broadcasting System (PBS), Skyline Chili, the Cincinnati Zoo and multiple local TV, print, and radio outlets.• Planned and executed numerous in-park promotional events including but not limited to LaRosa’s Balloon Glow, Fire Up the Night, and PBS Kids character visits.

• Created digital, print, and radio content that was used throughout the park for advertising, promotional, and consumer information purposes.• Executed park’s guest relations program by acting as key contact for consumer questions, concerns, and complaints that were submitted via email and social media and/or communicated via phone. • Assisted with the strategic planning and execution of Coney Island’s signature events and smaller promotional events.