Marley Clark, Clfp Email & Phone Number

Greater Minneapolis-St. Paul Area

Baltimore, Maryland Area

• Analyze market conditions by segment and nameplate to decide what incentive actions to make to be competitive with other manufacturer’s Tier II retail stack and lease payments, and grow FCA’s share and sales• Responsible for determining all Tier II messaging for all advertising mediums• Manage the multi-million dollar monthly incentives budget to increase sales in the Mid-Atlantic region

Mid-Atlantic Region

• Led the Jeep, Chrysler, Dodge, Ram and FIAT brands in the Pittsburgh, PA and Morgantown, West Virginia metro and secondary markets. Previously oversaw Alfa Romeo and FIAT in Philadelphia, Pittsburgh, and Baltimore markets. Experience with over 34 total dealerships while in this position• Achieved Retail Sales through September of 5,332 against a target of 5,436 which resulted in 98.1% of target• Achieved Retail Market Share through September of 15.6% against a target of 15.7% which resulted in 99.2% of target• Achieved Retail Shipments through September of 5,158 against a target of 5,176 which resulted in 99.7% of target• Achieved Retail Sales Advocacy through September of 94.1% against a target of 92.8% which resulted in 101.4% of target• Forecasted sales with dealers monthly to make sure they stock fast-turning and sufficient inventory to meet their sales targets, fulfill their allocation, and have their vehicles built• Communicated with dealers daily about their sales and appointments to accurately forecast sales• Consistently helped my district improve their customer service by focusing on customer survey results• Executed monthly dealer contacts to assure dealers’ understanding of minimum sales responsibility, volume growth potential, and all incentive and marketing programs • Worked with the incentives team to develop incentive and lease programs to make CJDRF vehicles competitive within each segment• Reviewed internet leads daily to ensure high website conversion and lead closing ratios• Consulted on marketing plans to ensure targeted impressions for reasonable costs, often suggesting digital campaigns or media mediums that align with the market• Monitored dealers’ marketing funds to ensure none expire and are being utilized

Auburn Hills, Michigan

• Analyzed industry conditions, competitive products, vehicle production, marketing initiatives and incentives to make strategic decisions that protected, differentiated and grew the Viper, Challenger, Charger and Dart brands• Researched future competitive vehicles and merged them with customer wants/needs to develop unique, exciting and daring future Dodge products• Developed product and marketing communications outlining key selling points to educate dealers and customers on new products

Auburn Hills, Michigan

• Analyzed metrics and research studies for future sales strategies and business cases • Developed Business Center sales strategies in collaboration with Dodge Operations team• Acquired and maintained up-to-date product knowledge of Dodge and competitors' vehicles

Mankato, Minnesota

- Initiated communication between clients, sales professionals, and employees- Constructed product descriptions for online vehicle database- Created Excel spreadsheets to track expenses

Mankato, Minnesota

- Used product knowledge to effectively market vehicles through detailed written descriptions- Assisted managers with preparation of financial reporting documents- Assisted sales staff with operations

Bachelor Of Arts (B.A.), Management, Senior

Activities and Societies: Inter-Greek Senate, Tau Mu Tau Sorority

Education record

Activities and Societies: Business Professionals of America