Lead overall brand strategies, ensuring alignment with the overarching go-to-market brand strategy and enhancing Rokt's premium brand equity. Develop and implement integrated marketing campaigns, increasing brand awareness and sentiment, while managing the design, content, and optimization of Rokt.com.

cYOUrated (curated) is a boutique lifestyle marketing and brand strategy consultancy. Specializing in Brand Development, Traditional & Digital Marketing Strategy and Execution, Communications Strategy, Brand & Social Media Strategy, Event Management, Creative Direction.

Bring consumer insights to life in brand messaging across all media touchpoints and digital assets. Partner with all other capabilities, including media strategy, data science and creative teams. Developing key brand strategy, based on understanding of brand, audience and category landscape, alongside the evolving digital landscapes of channels, data, content and creativity.

Strategize and execute omni-channel, integrated marketing programs driving over $200 million in sales: manage digital marketing, media strategy and experiential programming while partnering with wholesale vendors and multiple teams across all channels to strategically align multi-brand goals, establishing metrics to track program effectiveness and ROI and partnering with sales & analytics teams on brand loyalty programs.Managed promotional content for Bloomingdales.com, email campaigns and digital marketing tools along with paid and organic social posts driven by customer reporting analysis and key product launches.Drove consumer engagement through the development of strategic media plans, events and marketing initiatives, including launching and managing regional influencer campaign programs. Lead regional integrated marketing campaigns, external partnerships and corporate-led cause marketing campaigns (Kind Campaign, Best Friends Animal Society, BCRF) to drive brand awareness, customer acquisition, and increase market share.Enhance the brand by securing event sponsorships with partners such as NJPAC, American Heart Association, and Equinox for co-branding opportunities and community relations initiatives.

Led account teams in generating high-level print, online and broadcast media placements for clients such as Financial Expert, Farnoosh Torabi, Gymnast, Nastia Liukin, Ann Taylor, Nerium, Perricone MD, Gaiam and Live Happy Magazine while advising and managing on brand development initiatives and developing press and marketing materials.Daily responsibilities included pitching, media monitoring, acting as clients’ day-to-day contact, being liaison between clients and senior management, media list development and research while executing launch & press events, trade shows, and strategic partnerships/sponsorships.

Established and orchestrated international marketing and PR strategy for company with 10 trade showrooms, 2 retail boutiques, 20+wholesale accounts and a U.S.outlet store in North America (U.S. and Canada), creating event and strategic partnership plans, identifying key audiences and branding/sales goals, planning press and industry events to drive traffic, brand awareness and sales while establishing ROI measures for monthly reporting. Developed and executed key promotional marketing campaigns and communication strategies including direct mail and POS promotional literature, digital and social media strategy, press outreach, website updates and analytics analysis and print/digital ad placement in publications such as Vogue, Elle Décor and Architectural Digest as well as targeted regional publications. Translated copy in seasonal marketing and product catalog from French to English for distribution in U.S and Canadian marketing. Independently created and produced marketing materials in both French and English specifically for Canadian market. Launched new trade loyalty and marketing research program, increasing trade sales by over 20% and increasing brand awareness.

Supported Vice President of Sales and Marketing, drafting press releases, managing events, maintaining and reaching out to press contacts and coordinating paid media placements in national and regional publications.