Marlie Renee Kelleher Email & Phone Number

Cincinnati, OH, US

New York City, US

Served as the strategic creative lead on 360 co-branded partner marketing campaigns and go-to-market product launch initiatives across video, digital, social, on-product, experiential, XR/AR, print and point-of-sale, collaborating with external agencies and internal cross-functional teams to develop 1,000+ annual revenue-generating campaigns that drove.

• Built a design studio from the ground up, specializing in creating custom branding and stationery for weddings, events, small businesses, and non-profits including Susan G. Komen.
• Work featured on top national wedding publications including The Knot, Munaluchi Bride, Wedding Chicks, and Style Me Pretty, and local outlets including New Jersey Bride and Hoboken Girl
• Interviewed as subject matter expert for Brides Magazine, Martha Stewart Weddings, Bloomberg, and local podcasts including Hoboken Creatives and Live Picture Studios
• Recipient of The Knot’s Best of Weddings Award 2016-2021, inducted into the Hall of Fame in ‘20

New York, NY, US

Led the creative development and media strategy of hundreds of annual co-branded digital marketing campaigns for over 20 partners, consisting of traditional MVPDs and digital distribution partners (i.e. AT&T, Comcast, Apple, Hulu) to maximize subscriber acquisition, product awareness and engagement.Was responsible for the digital and social marketing.

New York, NY, US

• Responsible for the development of HBO and Cinemax digital and social marketing tactics and copy across our distribution domestic footprint; broke new ground in the paid social media space and digital video best.
• Coordinated a three-day VIP experience for six marketing partners at San Diego Comic-Con to capture compelling content that generated 1M+ impressions on their platforms, included pre-launch access to the Game of.
• Successfully redesigned the process of how monthly digital promotional video and full episode sampling content was distributed to 15+ partners
• Led the department’s internship program in partnership with the T. Howard Foundation, an organization dedicated to increasing diversity in the media industry

New York, NY, US

• Assisted with the product strategy for HBO/Cinemax digital products to increase viewer engagement and consumption, which included multi-platform product enhancements, the development of next-generation user-interfaces.
• Planned and executed short form video strategy for HBO/MAX GO and On Demand; collaborated with production teams to create 5-8 pieces of compelling content per show franchise including Game of Thrones, True Blood.
• Evaluated key competitive trends, business opportunities, and created decks for leadership

Eatontown, NJ, US

• Responsible for the development of strategic marketing initiatives to leverage the CineSport brand, promote services, develop partnerships, and boost sponsorship opportunities, which included the creation and.
• Managed the communications and roll-out process for new launches; post-launch continued to grow partner relationships acting as day-to-day contact and resource on industry trends and best practices to help increase.
• Supervised, coached and lead a team of two interns on digital marketing strategies and sales communicationsClients included: LA Times, Boston Globe, NY Post, Philly.com, St. Louis Post-Dispatch

Cedar Knolls, NJ, US

• Researched and developed fresh, on-strategy content for various direct response marketing campaigns to best serve 10+ clients, collaborating with sales team on new business development initiatives, sales materials.
• Oversaw team of two coordinators, provided guidance on daily responsibilities and professional development
• Spearheaded webinar―Best Practices in Video On Demand and Hispanic Marketing and was keynote speaker on effective VOD marketing strategies
• Recipient of the 2010 NAMIC Excellence in Multicultural Marketing AwardClients included: Showtime, Time Warner Cable, Cablevision, Charter Communications, Suddenlink

Managed and directed the B2B marketing and admissions process of a 180 bed health care facility, achieving census goals of 97-99% occupancy each month to maximize facility’s profitability through developing positive relationships with physicians and case management teams that maximized patient referrals

Paramus, NJ, US

Responsible for the overall execution of multimedia advertising campaigns across print, radio, television and OOH media.

Bachelor Of Arts, Media Arts & Design, Communication Studies

Certificate In Digital Marketing, Digital Marketing Strategies, Digital & Social Analytics, Mobile Marketing, Sem/Seo