Marketing Manager | Go-To Lady
CurrentExternal Marketing Efforts for Full Product StackDeveloping a pricing strategy that maximizes profits and market share but considers customer satisfaction.Identifying new customers.Supporting sales and lead generation efforts.Creating promotions.Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.Compiling lists describing our organization's offerings.Developing and managing advertising campaigns.Organizing company conferences, trade shows, and major events.Building brand awareness and positioning.Evaluating and maintaining a marketing strategy.Directing, planning, and coordinating marketing efforts.Communicating the marketing plan.Developing each marketing campaign from start to finish.Researching demand for the organization's products and services.Evaluating competitors.Handling social media, public relation efforts, and content marketing.Website Design through WixContent CreationCreation of Brand ManualWriting of all content and blog postsImplementation of CRM tool Hubspot (3 month training)Internal Marketing EffortsCreating and establishing an internal company cultureOrganizing company events, such as year-end functions, team lunches, hackathon, potjie competition etc.Other duties include:Manager two additional employeesOffice Manager to ensure that the office runs efficientlyAssist with month-end billingHuman Resource liaison