Marliese Paulozza Email & Phone Number

Toronto, ON, CA

I am responsible for managing and growing a portfolio of domestic food manufacturers to develop the dairy ingredients business. Manages all aspects of the sale of dairy ingredients to key customers, including distributors, to deliver volume growth and profit objectives, including negotiating pricing, contract agreements, forecasting volume requirements and.

Toronto, Ontario, Canada

• Accountable for executing Freybe's sales strategy to drive profitable revenue growth for Eastern Canada. Managed business relationships with Metro, Longo's, regional distributors, and large independent accounts while.
• Expanded distributor network in Eastern Canada, fostering strong relationships and collaborating with their teams to achieve consistent double-digit growth by establishing new listings with key… Show more Accountable.
• Expanded distributor network in Eastern Canada, fostering strong relationships and collaborating with their teams to achieve consistent double-digit growth by establishing new listings with key independent customers.
• Developed sales tool; utilized by sales team to updated quarterly opportunities to achieve overall sales targets.
• Built new relationships with key accounts, including Metro, Longo's, Colemans, and Giant Tiger, resulting in increased sales and market awareness in new Canadian Market.
• Developed annual business plan(s) and managed trade spend in support of annual goals and objectives with new and existing accounts.

• Managed the GTA West Territory, delivering exceptional customer experiences to existing and potential customers. Proactively engaged with deli managers and decision-makers to increase volumes, shelf space and new.
• Increased sales and distribution by presenting innovative cross-merchandising ideas and secondary display opportunities to overall sales objectives with both independent and national retailers.
• Expanded customer base by identifying new business opportunities and… Show more Managed the GTA West Territory, delivering exceptional customer experiences to existing and potential customers. Proactively engaged with.
• Expanded customer base by identifying new business opportunities and negotiating new product listings with independent customers.
• Analyzed and reviewed quarterly sales performance with customers to develop successful account plans by conducting bi-weekly in person meetings with deli managers to educate, sell in new product listings, share monthly.
• Maintained excellent customer service and cultivated strong relationships with deli managers at prominent national retailers, including Metro, Sobeys, Loblaws, and Walmart. Show less

Toronto, Canada Area

• Played a pivotal role in developing the advertising and overall brand strategy, with a strong focus on digital, social media, traditional, and experiential advertising initiatives. Led cross-functional teams of 2-5.
• Led the first agency-led Digital Masterbrand… Show more Played a pivotal role in developing the advertising and overall brand strategy, with a strong focus on digital, social media, traditional, and experiential.
• Led the first agency-led Digital Masterbrand Campaign
• Managed the annual marketing budget and analyzed advertising spend in relation to sales growth to ensure KPI’s were achieved.
• Implemented the company's SEM strategy, resulting in a large increase in monthly website traffic and improving online visibility and national brand recognition.
• Researched and formed collaborative partnerships with 60+ influencers to promote products and programs.

• Implemented content strategy across various platforms to drive brand awareness and grow sales through key business objectives. Provided valuable support in the development of annual marketing plans for both new and.
• Developed and executed a comprehensive content calendar, focused on creating highly engaging content that resonated with the target audience. This strategic approach led to an impressive 120% increase… Show more.
• Developed and executed a comprehensive content calendar, focused on creating highly engaging content that resonated with the target audience. This strategic approach led to an impressive 120% increase in consumer.
• Coordinated, developed and set up themes and recipes for monthly media appearances on CHCH and CP24.
• Coordinated and executed product demonstrations at multiple large-scale industry and sponsored event including The Fancy Food Show, Toronto Life Food and Drink, Vegan Fest. Show less

• Spearheaded the development and execution of unique campaigns and events to drive listenership and revenue through strategic sponsorships. Managed the annual promotional calendar, with 150 events per year. Oversaw a.
• Created and implemented top-tier promotional packages, highlighting long-term partnerships with major clients such as Pizza Nova, Air Transat, and Starbucks. These… Show more Spearheaded the development and execution.
• Created and implemented top-tier promotional packages, highlighting long-term partnerships with major clients such as Pizza Nova, Air Transat, and Starbucks. These strategic partnerships enhanced brand visibility and.

As the Interim Promotions Manager, I developed and led promotional strategies to support category growth and brand awareness across multiple markets with a 1.8 average quarter hour share increase.

As the Promotions Coordinator, I was responsible for executing promotional elements all sales and programming driven campaigns for various stations.

Toronto, Canada Area