Customer Experience Manager | Analyse, Optimierung und Umsetzung für ein erstklassiges KundenerlebnisIn meiner Rolle als Customer Experience Manager bei Barclays optimiere ich die Kundenerfahrung, analysiere systematisch Kundenfeedback und identifiziere gezielt Verbesserungspotenziale. Durch die enge Zusammenarbeit mit verschiedenen Abteilungen und kontinuierliche Prozessverbesserungen setze ich Maßnahmen um, die die Kundenzufriedenheit nachhaltig steigern. Mein Ziel ist es, in jedem Schritt der Customer Journey ein erstklassiges Kundenerlebnis zu schaffen und die Kundenbindung langfristig zu stärken.

stakeholder management for customer care management | coordination of optimization measures in knowledge management and customer communication

Planning and implementation of international campaigns (Europe) with the aim of increasing product sales, brand building, customer loyalty and acquisition | project management of cross-departmental and cross-functional project teams of e-commerce and marketing, product management, sales und supply chain management | topic and budget planning | project controlling and reporting | KPI-related evaluations | process optimization

Project and campaign management for cross-thematic strategy projects of Bremen marketing.Focus: project management, planning and controlling of project teams from marketing, graphics, production, content management, social media, event management as well as press and public relations | cross-audience and cross-media development, control and implementation of outreach activities | event planning | strategy development and brand management | project-related monitoring, evaluation and reporting

interdisciplinary, for Bachelor and Master students

Management of editorial and data journalistic projects (B2C) for the city and federal state of Bremen, a cooperation between bremen.online GmbH* and WFB Wirtschaftsförderung Bremen GmbH | Conception and development of web presences for the Bremen city portal, web applications and social media presences*bremen.online GmbH was merged into WFB Wirtschaftsförderung Bremen GmbH on 8 July 2015

consulting and conception for customers in integrated communication | analysis, evaluation and development of strategies and solutions relating to internet, intranet, collaboration, usability and web content | website conception (focus: development of information architectures) | development of editorial concepts | conceptual development and moderation of workshops | web, search engine and conversion optimized texts | coaching of editors

Collaboration in the field of web conception in the department of corporate representation and internal communication

public relations

editorial news (radio and online)