Marlisa Serrano Email & Phone Number

Miami/Fort Lauderdale Area

• Contributes to comprehensive global strategy by developing internal and external communications around core business programs, diversity and inclusion, and philanthropy.• Acts as the firm’s subject matter expert on media and crisis matters, and convenes with c-suite leadership and other stakeholders to ensure strategy and communications are consistent, coordinated, and optimized.• Develops firm messages for key internal communication projects, media campaigns and reactive media commentary that reinforce firm culture and values while advancing its business development goals and positioning objectives.• Develops talking points using a unique firm “voice” and conducts tailored coaching sessions with firm spokespeople. • Oversees the creation and delivery of media content, including press releases, story pitches, bylined articles, and Akerman’s online newsroom.

Miami/Fort Lauderdale Area

• Developed and implemented marketing strategies within mainstream media, business trades and social media. Generated story pitches, firm announcements and other press materials that resulted in frequent top-tier media coverage.• Served as ghostwriter or editor for a diverse range of thought leadership content, including bylined articles and Q&As on behalf of lawyers and firm executives on a range of complex legal and business topics.• Responded to media inquiries regarding the firm and its lawyers as appropriate. • Managed social media campaigns and the production of website content.

Miami, Florida

• Promoted within four months from Media Relations Administrator to Media Relations Manager

Washington D.C. Metro Area

• Supported firmwide marketing and business development operations with a special emphasis on public relations and media communications.• Functioned as an executive speechwriter on behalf of Co-Managing Partners, an Ambassador and former U.S. Trade Representative and other chief principals within the firm. • Managed 50+ annual recognition-based campaigns for lawyers and the firm.• Developed a broad range of digital marketing materials, supporting key external communication projects, including webpage content and client communications. • Increased brand recognition by showcasing lawyers as thought leaders in their respective disciplines within top-tier publications, including The Washington Post, Forbes.com, The Wall Street Journal, American Lawyer, among others.

Washington D.C. Metro Area

• Managed media relations for lawyers and c-suite executives at leading non-profits and multinational companies, as well as professional services firms that provide industry solutions for Fortune 500 companies.• Maintained day-to-day agency-client communications and PR planning; provided basic client counsel and media training.• Developed press releases, media pitches, ghostwritten articles and newsletters on complex legal and financial-based content.

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area