Marketing Operations Manager
CurrentDown to Earth is a South African company specialising in natural daily skincare and wellness solutions that harness the healing goodness of plant extracts.As the co-owner of Down to Earth, I managed the operational and marketing aspects of this small business. The marketing activities included a rebrand of our products and website, designing various marketing assets, developing, implementing and monitoring marketing campaigns, managing our online store and our social media pages, creating and distributing sales-focussed newsletters, working with marketing and website agencies, creating product training videos, and working with retailers to create marketing campaigns for promotions. I helped grow our distribution into 100 stores nationwide, and internationally in the UK, Ireland, Netherlands, and Namibia.