- Examining the way in which we tell the ‘Oway Story’ and create an elevated series of presentations for use by the Sales, Education, Marketing, PR and Collective teams.- Create and execute an on-going comprehensive education calendar for Oway USA- Assessing, improving curriculum, and identify gaps for improvement.- Creating the most impactful in-salon support strategy given current resources and develop a plan for additional resources for the future.- Develop and grow the USA Collective Education team of freelance educators.- Assist with building facilitator guides and tools for effectively delivering knowledge and educating in-salon and virtually.- Implement a streamlined and efficient process around education booking, managing and delivery.- Help in the effective planning and execution of all company events (i.e. launch, new business development, show)- Integrate Wellness (aligned with Oway company Manifesto) into our daily operations where appropriate.- Improve, develop, and create additions to our knowledge base to deepen the understanding and sharing of circular sustainability, including blogs, social media content, video content, which lead to the creation of a larger and more engaging group of ‘Owayans’.- Certification as lead USA Ambassador of Oway ‘The Place’.- Focus on education, marketing and sales activities. - Creating and executing strategies to spread Oway’s brand messaging.- Help to grow awareness and brand equity which will support new business development activities, sales and launch execution.- Support the on-going growth and success of our salon and spa partners in a consultative role and assist the sales team in creating short- and long-term success strategies.- Work closely with the other members of the leadership team.

- Focus on education, marketing and sales activities. - Creating and executing strategies to spread Oway’s brand messaging.- Help to grow awareness and brand equity which will support new business development activities, sales and launch execution.- Support the on-going growth and success of our salon and spa partners in a consultative role and assist the sales team in creating short- and long-term success strategies.- Work closely with the other members of the leadership team.

Creating long lasting behavior changes around becoming a better WELL-Being through self, community & the environment. Transform behaviors through whole living wellness programs, inspired educational sessions, and environmental systems to further promote sustainability. Creatively helping business leaders & teams develop their personal legacy and the principles & behaviors to support it. • Delivering whole living WELL-Being retreats, classes, and tools to promote a healthier, longer life• Creating and implementing habits of personal and professional effectiveness to promote growth overall in one’s life from communication to mission statements to team cohesiveness and more• Personal coaching on whole life WELL-Being, efficacy in all life roles, organization, personal legacy, sustainability and more• Delivering trainer developmental skills to further their effectiveness with student classroom sessions or public presentations• Event production - planning, management, and implementation• Customized training content delivery to fit the needs of the client

Create partnerships with salons and spas across North America to help them remove waste from their facility that would otherwise go to a landfill. Educate on the short and long term benefits to their business, team and guests of becoming a certified Green salon/spa and how their actions support a more sustainable planet. Working to make Beauty Green with every guest, every time.

Raised tens of thousands of dollars personally through classes, events and outreach for Earth Month efforts around access to clean water which help move forward legislation policy changes in local municipals in states around the Great Lakes as well as instigate community action and awareness. Sit on committee to help produce annual fundraising event for donors and new members.

Created, managed, and delivered all education content for the brand across all communication channels to include in-person, virtual, digital for all markets where the brand was sold. Developed relationships with all distributor partners & their teams, all key salon accounts, and all educators both global and regional teams. Created and facilitated all education curriculum to all parties aligned with the brand.• Developed, managed & delivered all education curriculum and on-going I-N training in initiatives for all distributor partners and educators to include in-field classes, sales team trainings and key accounts.• Developed, coordinated, and helped execute all retail and education strategies for increasing salon partners I-N sales for network salons, direct accounts, and retail partners to include digital and physical assets following budgets created.• Created and launched freelance regional educator program for I-N distributor partners and conducted on-going programs both virtually and in-field to create customer engagement and brand loyalty.• Assisted in management, creation of materials and update of all sales/education tools both digital and physical tools used in all communication channels.• Partnered with Digital Marketing Director on all product focuses, launches and offerings to ensure a consistent brand message monthly across all channels.

Inspired learning leader in educational, coaching, hiring, and training all full-time and freelance Aveda educators. Developed education strategies and executions with top 30 accounts. Delivered both small & large scale events and wellness retreats to account-base. Event production from inception to completion. Senior education planner and implementer of all programs related. - Provided collaborative leadership, technical problem solving, and project management, understanding and navigating complex workflows, operational systems, multiple projects, and managing large-scale regional budget, helping move company goals forward.- Trained and cultivated employees and educators in various environments and situations, supporting skillset as freelance artists for both in-salon and off-site classroom settings and live stage presentations.- Co-created and implemented "Art of Well-Being Retreat" experiences nationally and other related wellness curriculums, providing deeper connection and understanding to Aveda brand.- Created and delivered educational and business events of all sizes, in various venue types, from inception to completion to bring inspiration to our customers. - Established Aveda Purefessional mentoring program, offering salon technicians 6-month intensive training and mentoring setting leading to final audition for Global Purefessional position.- Raised thousands of dollars for Earth Month efforts around access to clean water for local non-profit partner Alliance for the Great Lakes, helping move forward legislation policy changes in local municipals in states around the Great Lakes as well as instigate community action and awareness.

I am currently still in the role and act as a voice for the constituents of the state of IL to members of Congress, our community and to all those concerned about the effects of climate change on poverty focused communities around the globe.

Oversaw learning, coaching, hiring, and training of all full-time and freelance Aveda educators. Produced education strategies and implementations with top 30 accounts. - Organized all learning leader class preparation and delivered skills language for coaching in both salon and retail areas, establishing and coordinating small and large-scale theatre and hotel events.- Co-creator of In-Salon coach program, offering salon team members with path for technical education growth.- Facilitated "Train the Trainer" learner centered classes for entire Aveda network (both North America and Global), certifying and initiating Stephen Covey's "7 habits of Highly Effective People" program.

Launched and facilitated all Aveda product, makeup, and retailing education. Initiated all salon front desk, customer service, and consumer education. Supported key salon accounts in IL and WI territory.- Developed Experience Aveda and Aveda Advisor retail program and certified all Aveda Regions on program, encouraging extensive product knowledge and retailing skills for brand.- Performed Aveda advisor retail training and support within key salon accounts, identifying and forming own mentoring program to increase retail sales.- Served as principal planner / scheduler for all educational classes in the region, presenting salons variety of opportunities to grow teams.

Produced sales of $1.5 million within the first 18 months representing all product domains of Aveda and services

An Aveda Concept Lifestyle Salon & Spa; Oversee entire salon operations, schedules, flow, inventory and coaching.