[English: scroll down] Hoe maak je een succesvol product? Door te beginnen bij markt, verdienmodel, technologie. Maar hoe maak je een BETEKENISVOL product? Jouw nieuwe flagship product? Het product waarvan je klanten zeggen: 'hoe wist jij dat ik dit nu nodig had?'Door je innovatieproces te beginnen bij jouw eigen identiteit. Bij de waarden waarop jij en je klant elkaar raken. Bij de 'sense of purpose' van jouw organisatie.Wat doet AMICA voor jou? AMICA structureert en… Show more [English: scroll down] Hoe maak je een succesvol product? Door te beginnen bij markt, verdienmodel, technologie. Maar hoe maak je een BETEKENISVOL product? Jouw nieuwe flagship product? Het product waarvan je klanten zeggen: 'hoe wist jij dat ik dit nu nodig had?'Door je innovatieproces te beginnen bij jouw eigen identiteit. Bij de waarden waarop jij en je klant elkaar raken. Bij de 'sense of purpose' van jouw organisatie.Wat doet AMICA voor jou? AMICA structureert en inspireert jouw proces. Middels (vaak gesubsidieerde) workshops, games, cursussen en adviestrajecten op maat over purpose en innovatieve technologie. Samen brengen we de volgende zaken in jouw uitrusting op orde: MERK | MENS | METHODE.[ENGLISH] AMICA Innovation inspires purpose driven innovation for industrial SMEs. She develops courses, games, innovation workshops and consultancy on purpose and innovation to inspire business owners and employees to take a new look at their every day approach to their business. Why are you doing what you are doing? How can you fulfil your company’s and your client’s purpose by doing things in a new and better way? Innovation grants assist AMICA in being able to teach innovative knowledge to SME business owners and employees. Show less

When designing Zenith, I aimed to facilitate Industrial SME owners to give a better sense of direction for their innovative plans. Yet, this straightforward tool proved to enable many others to talk about an illusive topic such as purpose. With either the card deck or the online tool we now support individuals and organisations all over the globe.See Werner Puchert’s amazing video about Zenith here and discover in a couple of minutes what A Game About Purpose can do for you:… Show more When designing Zenith, I aimed to facilitate Industrial SME owners to give a better sense of direction for their innovative plans. Yet, this straightforward tool proved to enable many others to talk about an illusive topic such as purpose. With either the card deck or the online tool we now support individuals and organisations all over the globe.See Werner Puchert’s amazing video about Zenith here and discover in a couple of minutes what A Game About Purpose can do for you: https://youtu.be/c9luu-jKH1k Show less

Implementatie van MKB Idee regeling voor opleidingen werkenden technische bedrijven regio groot-Woerden

As a Branded Design Thinker at the Wintertuin Experience, I apply structure to tap into the entrepreneurs' originality in order to create meaning for employees and visitors.

I am innovation consultant at Van der Meer en van Tilburg. We help SMEs to innovate and grow. We guide entrepreneurs to bring their ideas into practice and to develop and commercialise new technologies. We stimulate knowledge exchange and open innovation. We execute innovation studies, make strategic connections and assist in finding funding for innovations.Recently I have been able to grasp the opportunity to revisit a specialty from my early career: serious game development. We have… Show more I am innovation consultant at Van der Meer en van Tilburg. We help SMEs to innovate and grow. We guide entrepreneurs to bring their ideas into practice and to develop and commercialise new technologies. We stimulate knowledge exchange and open innovation. We execute innovation studies, make strategic connections and assist in finding funding for innovations.Recently I have been able to grasp the opportunity to revisit a specialty from my early career: serious game development. We have developed adVENTURE!: a game that connects in-company innovators to the WHY of the company, which enables the company to along their innovations to their corporate strategy. It enables intrapreneurs in both companies and non-profit organisations. Please visit http://www.adventurethegame.nl for more info! In the past few years I was investment broker & coach for INNEON: Network for Eco Investments, crowdfunding consultant and judge for the University Startup World Cup. Show less

As an expert evaluator on the topic of ICT, I judge the plans of innovative online entrepreneurs who are about to change the world. It is easy to see the new digital trends heading our way, it is hard to build a sustainable business on the basis of a reality-driven financial model. Most plans are good and exciting, only a few are excellent and heading towards a thriving business. These are the ones to pick, love and support!

As brand-strategic consultant at communication firm Zelv, I assisted companies to (re)discover, to be and to show their own identity. This is a prerequisite for them to build valuable relationships with their clients and to build their credibility. After all, communication is no longer enough in a world where customers play an equally important role in defining your brand. I developed the Zelv Passport© that denotes the brand promise: the element of the organisation that makes it… Show more As brand-strategic consultant at communication firm Zelv, I assisted companies to (re)discover, to be and to show their own identity. This is a prerequisite for them to build valuable relationships with their clients and to build their credibility. After all, communication is no longer enough in a world where customers play an equally important role in defining your brand. I developed the Zelv Passport© that denotes the brand promise: the element of the organisation that makes it relevant for its clients. This promise can be used as a handle to be authentic in product, communication and behaviour. On the basis of the Zelvtest© I determined strategies and executed these. I used my education as branded product designer to assist companies in making a match between their products/services and their brand. Show less

Worked directly with the brand manager to express the brand promise in communication measures, such as style books, invitations, magazines, POS materials etc.

Helped companies to find the values that form the basis for business (ValueDrivenBusiness) and defined Value Propositions on the basis of this. Used these values to express the drivers of the company - those elements in which the entrepreneur finds his motivation - in the logo, graphic style and communication means. The selected values give the company a consistent basis for the day-to-day business in order to deliver the promise that is made in communication.

Developer of business games. Account manager for existing and new clients and collaboration partners, management & administration of business experiences, responsible for the online marketing plan, enthusing texts and images for marketing, standardising the company's communication means for offers and invoicing.

The company brand (Living Story) was expanded in coherence with the business' wishes, which is used as a basis for a game design. The game (a business trip) is inspired by literature on experience, game design and narrative transportation. Finally the game design process is abstracted and expanded into a standardized innovation process for the company. This is translated into a practical tool to stimulate innovation in their day-to-day practice.

Assisted the strategic department in the areas of branding, positioning, market research, marketing. Was part of the work force Naming, that amongst other things developed the name Stadgenoot (Dutch housing corporation). Performed own study on the market opportunities on a language based service of Eden.