Marlo J. Mason Email and Phone Number
In the last 6 years, I have had tremendous success in each of the four positions I held and was consistently promoted for at AutoFi - a start-up SaaS automotive/lending solution for dealers and enterprise partners. Profitability challenges forced multiple staff reductions; the most recent resulted in my position being eliminated. • Led a team successfully onboarding individual (tier3 automotive) and enterprise accountso 0% staff turnover, 40% promoted between my department and cross-departmentally.• Developed intake and maintenance support tools, Salesforce workflows, SOPs and quality control to seamlessly scale from 1,500 to over 15,000 accounts since 2021.o Restructured team and implementation processes increasing productivity and ultimately reducing launch time by 45%.o Instituted an inventory SLA that yielded a 40% increase in accuracy.• Directed strategic partnerships through implementation process design and post-launch support including Santander, Lithia Driveway, Stellantis Financial Services, CarGurus and more.o Successfully managed the full implementation process for two flagship products for Santander.I have recruited, coached and directed in-field teams to increase retention, navigate price increases and upsell new platform add-ons.Heading a new brand department, Enterprise API Implementation: I built a team, designed new processes, SLAs, and KPIs from the ground up while working with high-volume partners and cross-departmental collaborations on custom projects. My leadership skills include internal and external communications, presentations and training including clients such Santander, Lithia, Chase and CarGurus. I also excel at:• Process workflow and reporting automation design/re-design including root cause/gap analysis• Custom onboarding tools, solutions, and QA development • Recruitment and development of cross-trained, empowered teams• Customer support and cross-team escalation collaboration• Project leadership, roadmap projections, strategic forecastingMy career accomplishments prior to AutoFi include dealership/OEM operations and general management including graduating from NADA Dealer Academy. Additionally, I have led new product management and UI/UX design and validation. I also have an extensive understanding of digital marketing and sales support.
Zipdeal
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National Director Client ServicesZipdeal Dec 2023 - PresentColumbus, Ohio, UsHelping dealers drive profits. Coaching dealer partners and training their teams on our immersive digital experiences to ensure that your most critical time-of-sale processes are completed 100% of the time.
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Head Of ImplementationAutofi Jan 2023 - Nov 2023San Francisco, Ca, Us -
• Head Of ImplementationAutofi Mar 2018 - Nov 2023San Francisco, Ca, Us• Head of Implementation (January 2023 – November 2023)• Director of Enterprise Implementation (August 2021 – January 2023)o Restructured team workflow and implementation process increasing productivity and ultimately reducing launch time by 40%o Led team of 13 implementation specialists successful onboarding enterprise SaaS custom API/digital retailing solutions 0% turnover rate on my team since 2021. 40% of my team promoted since 2021.o Developed intake processes, Salesforce workflows, standard operating procedures and quality control to successfully implement over 15,000 accounts. Number of accounts grew from 1,500 to 15,000 since 2021.o Revamped our Tier 3 solutions to reduce launch time, implement customized configurations, and offer a customer-tailored product experienceo Directed strategic partnerships through implementation process design and post-launch support including Santander, Lithia Driveway, Stellantis, Financial Services and more Successfully managed the full implementation process for two flagship products for Santandero Instituted an SLA that yielded a 40% increase of accuracy of our customer’s inventory feed• Director of Dealer Success (March 2018 – August 2021)o Managed the largest regional account base of 350 automotive dealers and customer success team to strategically support, train, upsell and drive retentiono Seamlessly implemented AutoFi’s software platform and processes at dealerships that provide a fast, mobile-first checkout experience.
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Previously Head Of ImplementationAutofi Mar 2018 - Nov 2023San Francisco, Ca, Us
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Head Of Implementation/Director Of Dealer SuccessAutofi Mar 2018 - Nov 2023San Francisco, Ca, UsHead of Implementation• Recruited, trained, and managed API digital retail team responsible for individual and enterprise onboarding. o Restructured team and processes that reduced launch time by 45%.o 0% staff turnover, 40% promoted intra and cross-departmentally.• Designed intake documentation, workflows, process improvements, and quality control to scale from 1,500 to 15,000 accounts.• Instituted configuration and partner integration SLA’s yielding a 40% increase in platform optimization.• Directed strategic partner projects and C-Level communications from kick-off through post-launch support.o Successfully launched Santander, Lithia Driveway, Chase, Stellantis Financial Services, CarGurus and more.• Proactively coordinated with sales, technical and account management teams ensuring initiative alignment and issue resolution. Director of Dealer Success• Coached and led online checkout software field support team responsible for largest region of 350 automotive dealers. o Instituted engagement tools reducing monthly churn to less than 0.5%.o Upsold 76% of account base price increase and new product offerings.• Rejuvenated under-performing accounts by escalating and resolving adoption and product issues. o Improved dealership BDC team’s open rate over 50% by implementing interactive CRM tools.• Senior management and product team performance and scope presentations.
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Director Of Enterprise ImplementationAutofi Aug 2021 - Jan 2023San Francisco, Ca, Us
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Director Of Dealer Success Northeast At AutofiAutofi Mar 2018 - Jan 2023San Francisco, Ca, Us
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Director Of Enterprise Implementation At AutofiAutofi Mar 2018 - Jan 2023San Francisco, Ca, UsI liaise between our newest partners and internal team to ensure a successful launch for our Enterprise accounts.
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Director Of Dealer Success Great LakesAutofi Oct 2020 - Oct 2022San Francisco, Ca, Us
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Dealer Success ManagerAutofi Mar 2018 - Oct 2022San Francisco, Ca, UsI drive digital consumer interactions of the next generation online auto finance experience with an e-commerce software platform designed to allow customers to purchase and finance a car entirely online. I leverage a comprehensive understanding of dealership variable operations, F&I, sales, management, digital sales processes, CRM software, and performance reporting systems. I manage these responsibilities remotely with 100% travel.Key Accomplishments: Assertive and persuasive; especially as it applies to managing dealer relationships including on-boarding, increasing adoption, driving transactions, retention, and satisfaction. Acknowledged for seamlessly implementing Autofi’s software platform and processes at dealerships that provide a fast, mobile-first checkout experience; a ClickNBuy Shopping experience. Significantly improved the open rate more than 50% for dealership BDC’s with a library of interactive engagement templates. Rejuvenated under-performing accounts through comprehensive best practice presentations and field training while also recognized for reducing monthly churn to less than .5%. Successfully executed 100% of account activity reporting processes and subsequent documentation protocols for all field representatives.
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Customer Success DirectorAutofi Mar 2019 - Aug 2021San Francisco, Ca, Us
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Product And Sales Research AnalystAutosoft Dms Mar 2016 - Feb 2018West Middlesex, Pa, UsI led market research, including competitive intelligence, for this company to aid innovation for new product development, product lifecycle marketing, and cross promotions, and I conducted digital and traditional marketing campaigns. I created content for sales support, marketing, and advertising collateral as well as the website, video, and voiceover. In addition, I also assessed and validated the scope for product development and product updates, reporting and presenting my findings to C-level executives as well as product managers and the sales team. A few accomplishments included:• Exceeding goals for ROI and sales volume through identification of gaps to enhance products prior to launch.• Designing better processes for user testing via user validation and quality assurance.• Contributing to YOY gains of market share based on analysis of internal and competitive SWOT, gap, and win/loss analysis.• Developing internal and external guides and improved client onboarding processes that decreased implementation Collaborate and cross-departmentally train client implementation and learning, customer support, internal and field BDC and sales teams, and product managers as well as executive leadership. -
General Manager, Operations Director, Marketing DirectorApostolakis Auto Group | Apostolakis Honda Mazda & Shenango Honda Sep 2000 - Jan 2016I led strategic growth and retention campaigns for new, certified, and pre-owned vehicles as well as service and parts. I used key performance indicators for budgets and ROI to prepared forecasts and analyses, and created action plans and proposals based on my market research. I developed marketing content for print, TV, direct mail, social media, and presentations, and I managed website development, internet sales, and the company's online reputation. In addition, I directed communications for manufacturer relations and maintained compliance with OEM, federal, state, and local regulatory agencies. I provided leadership for human resource activities to design job descriptions, pay plans, conduct performance reviews, and coaching and development plans. A few accomplishments include:• Record-setting sales and profit for three consecutive years.• Development and implementation of campaigns, templates, pricing, and tracking models for internet sales, service, and parts department.• Recruitment of key management staff and a decrease in sales staff turnover.
Marlo J. Mason Skills
Marlo J. Mason Education Details
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Nada Dealer AcademyGeneral Dealership Management
Frequently Asked Questions about Marlo J. Mason
What company does Marlo J. Mason work for?
Marlo J. Mason works for Zipdeal
What is Marlo J. Mason's role at the current company?
Marlo J. Mason's current role is Helping auto dealers drive profits with the industry’s first customer-driven Pre-Delivery System.Coaching dealers and teams on ZipDeal's immersive digital experience..
What schools did Marlo J. Mason attend?
Marlo J. Mason attended Nada Dealer Academy.
What skills is Marlo J. Mason known for?
Marlo J. Mason has skills like Leadership, Team Building, Sales Process, Public Speaking, Dealer Management, Automotive Dealership Operations, Sales, Pricing Models, Microsoft Powerpoint, Sales Support, Negotiation, Competitive Analysis.
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