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Marlo J. Mason Email & Phone Number

Helping auto dealers drive profits with the industry’s first customer-driven Pre-Delivery System.Coaching dealers and teams on ZipDeal's immersive digital experience. at ZipDeal
Location: Cincinnati, Ohio, United States 13 work roles 1 school
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Role
Helping auto dealers drive profits with the industry’s first customer-driven Pre-Delivery System.Coaching dealers and teams on ZipDeal's immersive digital experience.
Location
Cincinnati, Ohio, United States

Who is Marlo J. Mason? Overview

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Marlo J. Mason is listed as Helping auto dealers drive profits with the industry’s first customer-driven Pre-Delivery System.Coaching dealers and teams on ZipDeal's immersive digital experience. at ZipDeal, based in Cincinnati, Ohio, United States. AeroLeads shows a matched LinkedIn profile for Marlo J. Mason.

Marlo J. Mason previously worked as National Director Client Services at Zipdeal and Head of Implementation at Autofi. Marlo J. Mason holds Dealer Academy, General Dealership Management from Nada Dealer Academy.

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ZipDeal

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Profile bio

About Marlo J. Mason

In the last 6 years, I have had tremendous success in each of the four positions I held and was consistently promoted for at AutoFi - a start-up SaaS automotive/lending solution for dealers and enterprise partners. Profitability challenges forced multiple staff reductions; the most recent resulted in my position being eliminated. • Led a team successfully onboarding individual (tier3 automotive) and enterprise accountso 0% staff turnover, 40% promoted between my department and cross-departmentally.• Developed intake and maintenance support tools, Salesforce workflows, SOPs and quality control to seamlessly scale from 1,500 to over 15,000 accounts since 2021.o Restructured team and implementation processes increasing productivity and ultimately reducing launch time by 45%.o Instituted an inventory SLA that yielded a 40% increase in accuracy.• Directed strategic partnerships through implementation process design and post-launch support including Santander, Lithia Driveway, Stellantis Financial Services, CarGurus and more.o Successfully managed the full implementation process for two flagship products for Santander.I have recruited, coached and directed in-field teams to increase retention, navigate price increases and upsell new platform add-ons.Heading a new brand department, Enterprise API Implementation: I built a team, designed new processes, SLAs, and KPIs from the ground up while working with high-volume partners and cross-departmental collaborations on custom projects. My leadership skills include internal and external communications, presentations and training including clients such Santander, Lithia, Chase and CarGurus. I also excel at:• Process workflow and reporting automation design/re-design including root cause/gap analysis• Custom onboarding tools, solutions, and QA development • Recruitment and development of cross-trained, empowered teams• Customer support and cross-team escalation collaboration• Project leadership, roadmap projections, strategic forecastingMy career accomplishments prior to AutoFi include dealership/OEM operations and general management including graduating from NADA Dealer Academy. Additionally, I have led new product management and UI/UX design and validation. I also have an extensive understanding of digital marketing and sales support.

Listed skills include Leadership, Team Building, Sales Process, Public Speaking, and 40 others.

Current workplace

Marlo J. Mason's current company

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ZipDeal
Zipdeal
Helping auto dealers drive profits with the industry’s first customer-driven Pre-Delivery System.Coaching dealers and teams on ZipDeal's immersive digital experience.
AeroLeads page
13 roles

Marlo J. Mason work experience

A career timeline built from the work history available for this profile.

National Director Client Services

Current

Columbus, Ohio, US

Helping dealers drive profits. Coaching dealer partners and training their teams on our immersive digital experiences to ensure that your most critical time-of-sale processes are completed 100% of the time.

Dec 2023 - Present

Head Of Implementation

San Francisco, CA, US

Jan 2023 - Nov 2023

• Head Of Implementation

San Francisco, CA, US

  • Head of Implementation (January 2023 – November 2023)
  • Director of Enterprise Implementation (August 2021 – January 2023)o Restructured team workflow and implementation process increasing productivity and ultimately reducing launch time by 40%o Led team of 13.
  • Director of Dealer Success (March 2018 – August 2021)o Managed the largest regional account base of 350 automotive dealers and customer success team to strategically support, train, upsell and drive retentiono.
Mar 2018 - Nov 2023

Previously Head Of Implementation

San Francisco, CA, US

Mar 2018 - Nov 2023

Head Of Implementation/Director Of Dealer Success

San Francisco, CA, US

  • Head of Implementation
  • Recruited, trained, and managed API digital retail team responsible for individual and enterprise onboarding. o Restructured team and processes that reduced launch time by 45%.o 0% staff turnover, 40% promoted intra.
  • Designed intake documentation, workflows, process improvements, and quality control to scale from 1,500 to 15,000 accounts.
  • Instituted configuration and partner integration SLA’s yielding a 40% increase in platform optimization.
  • Directed strategic partner projects and C-Level communications from kick-off through post-launch support.o Successfully launched Santander, Lithia Driveway, Chase, Stellantis Financial Services, CarGurus and more.
  • Proactively coordinated with sales, technical and account management teams ensuring initiative alignment and issue resolution. Director of Dealer Success
Mar 2018 - Nov 2023

Director Of Enterprise Implementation

San Francisco, CA, US

Aug 2021 - Jan 2023

Director Of Dealer Success Northeast At Autofi

San Francisco, CA, US

Mar 2018 - Jan 2023

Director Of Enterprise Implementation At Autofi

San Francisco, CA, US

I liaise between our newest partners and internal team to ensure a successful launch for our Enterprise accounts.

Mar 2018 - Jan 2023

Director Of Dealer Success Great Lakes

San Francisco, CA, US

Oct 2020 - Oct 2022

Dealer Success Manager

San Francisco, CA, US

I drive digital consumer interactions of the next generation online auto finance experience with an e-commerce software platform designed to allow customers to purchase and finance a car entirely online. I leverage a comprehensive understanding of dealership variable operations, F&I, sales, management, digital sales processes, CRM software, and performance.

Mar 2018 - Oct 2022

Customer Success Director

San Francisco, CA, US

Mar 2019 - Aug 2021

Product And Sales Research Analyst

West Middlesex, PA, US

  • I led market research, including competitive intelligence, for this company to aid innovation for new product development, product lifecycle marketing, and cross promotions, and I conducted digital and traditional.
  • Exceeding goals for ROI and sales volume through identification of gaps to enhance products prior to launch.
  • Designing better processes for user testing via user validation and quality assurance.
  • Contributing to YOY gains of market share based on analysis of internal and competitive SWOT, gap, and win/loss analysis.
  • Developing internal and external guides and improved client onboarding processes that decreased implementation Collaborate and cross-departmentally train client implementation and learning, customer support, internal.
Mar 2016 - Feb 2018

General Manager, Operations Director, Marketing Director

Apostolakis Auto Group | Apostolakis Honda Mazda & Shenango Honda
  • I led strategic growth and retention campaigns for new, certified, and pre-owned vehicles as well as service and parts. I used key performance indicators for budgets and ROI to prepared forecasts and analyses, and.
  • Record-setting sales and profit for three consecutive years.
  • Development and implementation of campaigns, templates, pricing, and tracking models for internet sales, service, and parts department.
  • Recruitment of key management staff and a decrease in sales staff turnover.
Sep 2000 - Jan 2016
1 education record

Marlo J. Mason education

  • Nada Dealer Academy
    Nada Dealer Academy
    General Dealership Management
FAQ

Frequently asked questions about Marlo J. Mason

Quick answers generated from the profile data available on this page.

What company does Marlo J. Mason work for?

Marlo J. Mason works for ZipDeal.

What is Marlo J. Mason's role at ZipDeal?

Marlo J. Mason is listed as Helping auto dealers drive profits with the industry’s first customer-driven Pre-Delivery System.Coaching dealers and teams on ZipDeal's immersive digital experience. at ZipDeal.

Where is Marlo J. Mason based?

Marlo J. Mason is based in Cincinnati, Ohio, United States while working with ZipDeal.

What companies has Marlo J. Mason worked for?

Marlo J. Mason has worked for Zipdeal, Autofi, Autosoft Dms, and Apostolakis Auto Group | Apostolakis Honda Mazda & Shenango Honda.

How can I contact Marlo J. Mason?

You can use AeroLeads to view verified contact signals for Marlo J. Mason at ZipDeal, including work email, phone, and LinkedIn data when available.

What schools did Marlo J. Mason attend?

Marlo J. Mason holds Dealer Academy, General Dealership Management from Nada Dealer Academy.

What skills is Marlo J. Mason known for?

Marlo J. Mason is listed with skills including Leadership, Team Building, Sales Process, Public Speaking, Dealer Management, Automotive Dealership Operations, Sales, and Pricing Models.

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