Marlon Jackson Email & Phone Number

Bethpage, New York, US

Develop the News 12's digital vision and overall strategy designed to engage, retain, and acquire viewers efficiently, while driving digital growth and monetization. Oversee strategy, development, execution, and optimization of all owned digital brand assets.

New York, NY, US

Led marketing, social media, and on-air promotions to drive viewership and fan engagement across multiple network platforms. Developed strategic and tactical plans to promote New York Knicks, Rangers, Islanders, and New Jersey Devils live games, shoulder programs, and original shows. Led creative process and development, while managing the execution of.

New York, NY, US

Directed and implemented strategic marketing plans and execute key brand integration programs and opportunities, which reinforced network business goals across social media/mobile/web/database marketing platforms. Coordinated integrated programming, content, and promotional activities with key partners including the Rangers, Knicks, Islanders, Devils, and.

Englewood Cliffs, NJ, US

Oversaw the day-to-day operations and management of the CNBC primetime digital platform. Developed overall digital strategies, content and product development, and original digital video series. Generated ad sales sponsorship opportunities to maximize site profitability while developing new revenue growth prospects, with a high ROI for advertisers..

New York City, NY, US

Created long-term tactical and digital marketing plans to generate digital revenue growth for key platforms including flagship the website, pop culture entertainment blog, and second-screen mobile applications. Managed the creative, editorial, and development teams. Created original short-from video content syndicated to set-top boxes and other digital.

New York City, NY, US

Established effective digital strategies for multi-platforms including web, mobile web, and mobile App. Managed creative and development teams, while creating opportunities for content integration to extend network initiatives. Oversaw network rebranding for digital platforms and strategic communication with consumers about new network brand objectives.

Creative and development supervisor on all web-related projects. Head liaison to network on-air creative and marketing, strategic marketing, and ad sales groups. Key decision maker on new technology deployment and implementation.

Managed day-to-day operations of network show websites and content deployment, ensuring series and brand objectives were maintained. Led a team of developers and provided guidance to creative department, while providing quality assurance. Developed and organized promotional strategies with on air marketing and sales to ensure continuity and effective.

Produced original intellectual digital properties to generate new revenue streams and drive audience engagement. Created original video content with editing, encoding, and optimization responsibilities. Managed live online events featuring network talent, and fan engagement and introduced new technologies with vendor partnerships.

Designed and built websites to support on-air programming including popular television series and movies. Developed digital content to extend user experiences online. Managed newsletter distribution, and SMS messaging and created promotional assets for multi-platform advertising.