Marlon Plazo

Marlon Plazo Email and Phone Number

Insights Professional; working towards making food that is better for people and planet. @ Unilever
Marlon Plazo's Location
Amsterdam, North Holland, Netherlands, Netherlands
Marlon Plazo's Contact Details

Marlon Plazo personal email

About Marlon Plazo

With nearly 2 decades of innovation, consumer centricity, and big brand experience, I used data driven insights to inform, provoke action, and fuel growth at a global level for some of the world’s biggest and most loved brands. On the weekends and after work, I paint, dance, box, cook, and generally goof around with my 9 YO.

Marlon Plazo's Current Company Details
Unilever

Unilever

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Insights Professional; working towards making food that is better for people and planet.
Marlon Plazo Work Experience Details
  • Unilever
    Nutrition Consumer Market Insights Director; Emetan
    Unilever Jul 2022 - Present
    Blackfriars, London, Gb
    On a mission to understand how to help people make better food choices every day
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  • Unilever
    F&R Cmi Transformation And People Data Center Director
    Unilever Aug 2019 - Jul 2022
    Blackfriars, London, Gb
    Leading an entrepreneurial and advanced analytics team dedicated to transforming digital data to provoke insightful growth for good.
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  • Unilever
    F&R Cmi Transformation Director
    Unilever Jul 2018 - Jul 2022
    Blackfriars, London, Gb
    Identify and lead Portfolio, Digital, Business model and Growth Hacking transformation opportunities for the global Food and Refreshment Category
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  • The Heineken Company
    Global Innovation Capabilities Manager
    The Heineken Company Feb 2018 - Jun 2018
  • The Heineken Company
    Global Cmi Manager, Global Innovation
    The Heineken Company Jul 2015 - Jan 2018
    Global Consumer& Market Insights Manager for Global Innovation; Functional consultant on specific digital topics (Persona Creation, Measurement Frameworks, E-Commerce models) (July 2015 to date)
  • The Heineken Company
    Consumer And Market Insights Manager, Global Beer And Cider Brands
    The Heineken Company Jul 2012 - May 2015
    Amsterdam, Nl
    Identify and leverage consumer insights to drive the global expansion of new beer brands and the cider portfolio in the Heineken portfolio. Oversee strategic insights needs for 5 global brands across 40 markets.
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  • Philips
    Central Consumer Intelligence, Senior Manager,
    Philips Jan 2011 - Jun 2012
    Amsterdam, Noord-Holland, Nl
    Develop, provide corporate governance, and apply best practices for fundamental consumer insight capabilities such as Segmentation, Consumer behavior understanding, Trend research, Brand health, Digital Sentiment, Business success drivers, and Integrated Analytics.
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  • Procter And Gamble, Asia
    Consumer Market Knowledge Strategy Development Leader P&G Asia Regional Hub
    Procter And Gamble, Asia Sep 2009 - Nov 2010
    Cincinnati, Ohio, Us
    Lead regional Consumer Market Knowledge (CMK) Strategy Development group for P&G Asia, reporting into the regional CMK Vice-President and Global strategy capability development group. Identified growth opportunities, developed and applied best-in-class consumer-centric strategic frameworks to guide decisions for the regional hub. Concretized 5 year financial aspirations into consumer-centric building blocks for Asia Region. Co-developed global consumer-tiering segmentation model that helped guide portfolio choices in global strategy review.
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  • Procter And Gamble, Asia
    Senior Manager, Olay Whitening, Cmk P&G Asia Regional Hub
    Procter And Gamble, Asia 2008 - Sep 2009
    Cincinnati, Ohio, Us
    P&G Asia Skin Whitening Consumer Market Knowledge (CMK) leader. Lead mid-long term innovation and proposition development and qualification of Olay Whitening.
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  • Procter And Gamble, Asia
    Research Manager
    Procter And Gamble, Asia Nov 2003 - Sep 2008
    Cincinnati, Ohio, Us
    Consumer market knowledge research manager2 years Olay skin care research manager: Developed and Lead Olay innovation and ideation processes. Lead opportunity mapping for white-space launch expansion of Olay into India, and South-east Asia emerging markets2 years Fabric and Homecare: Lead consumer insights, proposition development and qualification for the Ariel Brand
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  • Diageo
    Graduate Trainee
    Diageo 2003 - 2003

Marlon Plazo Skills

Consumer Insights Market Research Brand Strategy Quantitative Analysis Innovative Thinking Trend Research Customer Insight Quantitative Analytics Brand Architecture Strategy Qualitative Research Integrated Marketing Marketing Research Cross Functional Team Leadership Fmcg Segmentation Analytics Trend Analysis Consumer Insight Consumer Behaviour Business Strategy Market Analysis Marketing Strategy Shopper Marketing Competitive Analysis Consumer Products Leadership Project Management Brand Development Foresight Consumer Behavior Fast Moving Consumer Goods

Marlon Plazo Education Details

  • Econsultancy
    Econsultancy
    E-Commerce Acclerator Elite
  • Econsultancy
    Econsultancy
    E-Commerce Essentials_Retail Landscape
  • Ateneo De Manila University
    Ateneo De Manila University
    Management Engineering And Economics

Frequently Asked Questions about Marlon Plazo

What company does Marlon Plazo work for?

Marlon Plazo works for Unilever

What is Marlon Plazo's role at the current company?

Marlon Plazo's current role is Insights Professional; working towards making food that is better for people and planet..

What is Marlon Plazo's email address?

Marlon Plazo's email address is pl****@****ail.com

What schools did Marlon Plazo attend?

Marlon Plazo attended Econsultancy, Econsultancy, Ateneo De Manila University.

What are some of Marlon Plazo's interests?

Marlon Plazo has interest in Politics, Education, Environment, Science And Technology, Human Rights, Health.

What skills is Marlon Plazo known for?

Marlon Plazo has skills like Consumer Insights, Market Research, Brand Strategy, Quantitative Analysis, Innovative Thinking, Trend Research, Customer Insight, Quantitative Analytics, Brand Architecture, Strategy, Qualitative Research, Integrated Marketing.

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