Marlon Garcia Email & Phone Number

Curitiba, Paraná, Brasil

In my role as a Senior Product Marketing Analyst at EBANX, I drive the strategic vision and execution of our product marketing initiatives. My key activities involve:• Developing and executing product positioning and messaging strategies to support product launches and ensure alignment with market needs and customer pain points;• Collaborating with cross-functional teams, including product, marketing, and customer success, to drive product adoption and deliver a cohesive customer experience;• Conducting market research and competitive analysis to inform product strategy, ensuring EBANX's offerings are positioned to address key market opportunities;• Leading go-to-market strategies, coordinating campaigns, content creation, and communication efforts to support product rollouts and feature enhancements;

Curitiba, Paraná, Brasil

As a Content Analyst at the Global Demand Generation Team, my prime responsibilities include: • Developing and implementing the content strategy, with a focus on B2B, to drive lead generation through contact acquisition and engagement;• Creating content for multi-channels and digital formats integrated into the customer journey;• Presenting and communicating directly with client teams, including stakeholders with varying levels of digital marketing knowledge;• Collaborating with internal employees, executing and planning the pillars of each project, and guaranteeing the quality of the strategy from end to end.See the section below and check some of the content I've been creating. It includes everything about the payment industry in rising markets, such as Latin America and Africa. 👇

Curitiba, Paraná, Brasil

Working at the Branding & Communications team of Grupo Boticário's fintech, my main responsibilities were:• Producing content pieces for communication materials, such as e-mail marketing and landing pages;• Executing communication grid for digital products, planning channels, and frequency;• Organizing team's agenda and managing requests;• Interfacing with suppliers, budgets, and external partners.

Curitiba, Paraná, Brasil

As an Inbound Marketing Analyst, I was placed at the e-commerce team with the primary mission of defining a strategy for attracting and generating leads. The activities included:• Define digital marketing funnel strategies, acquisition of B2B and B2C users;• Produce/elaborate relevant content, to attract and engage user, thus contributing to the conversion of users into customers;• Support the development and execution of A/B tests;• Support and collaborate with Marketing, SEO, IT, BI, and UX / UI teams.

Curitiba E Região, Brasil

At the Performance team, my main activities were:• Develop Buyer Journey and content strategy for Pipefy's audiences, establishing the right channels for each one of them;• Create, review and modify ad copies to ensure it choices are aligned to the positioning and messaging of each audience;• Understand data structure and key performance metrics related tomarketing across platforms (such as Google Analytics and Metabase);• Social media management: Facebook, LinkedIn, Instagram and Twitter;• Support to the People team, in the execution of internal communication and employer branding actions.

Curitiba E Região, Brasil

At the Product Marketing team, I was responsible for developing engaging stories about Pipefy and its benefits that brings to the users. The activities included:• Maintain Pipefy's blog with valuable and up to date awareness, consideration, and decision content;• Produce SEO-friendly content to attract highly-targeted visitors;• Develop engaging landing pages to improve leads' conversion rate;• Create and maintain sales & partners readiness materials and compellingcustomer case studies. Example Vodafone: https://bit.ly/3bwjo10• RD Summit 2019: Leadership and execution of the project, which consisted of a stand at the business fair. At the end of the fair, we reached the goal of capturing 501 MQLs.

Curitiba E Região, Brasil

• Participation in the company's repositioning process through rebranding, purposedefinition, strategic planning and updating the product portfolio;• Support to the Commercial team in creating materials for prospecting potentialcustomers (B2B and B2C);• Management of the company's internal communication and deliveries of theMarketing team;• Responsible for onboarding new employees, ensuring understanding of thecompany's purpose, its culture, and product portfolio.

Curitiba E Região, Brasil

• Development of online and offline campaigns for e-commerce and physicalstores at Loja Escoteira, the Institution's commercial department: www.lojaescoteira.com.br • Execution of digital marketing efforts, including the management of socialnetworks, sending e-mail marketing and promotions to members of the Institution;• Participation in the “World Scout Shop America” project, which consisted ofbringing the British brand of Scout accessories and clothes to Brazil;• Management of the implementation of an Omnichannel project, which was basedon a mobile app, which gathered information on prices, catalog, brands and stockof e-commerce and physical stores in a single location.

Curitiba

I started my career as a web design intern, qualified for website updates for the agency's customers. After a few months, I got the opportunity to work beside the design team, developing website layouts, and graphic assets for social media. As I finished Graduation, the company hired me as a Junior Designer, responsible for: • Development of layouts for websites;• Creation of graphic pieces for social networks;• Configuration and analysis of campaigns on Google Adwords and Facebook Ads;• Elaboration of the agency's accounts agenda and editorial schedule.

Pós Graduação, Marketing Management

Bacharelado Em Design, Design Gráfico

I have a generalist background in graphic and product design. During the course, I studied topics related to communication and culture.

Academic Exchange, Design

In 2014 I did an academic exchange, in Budapest, Hungary, through the Brazilian Federal Government program: Science without Borders..