As a Head of Planning - my purpose it's to help people e businesses to grow, I love solving problems with creativity, empathy, using AI based tools, applying innovation, agile methodologies and I like very much what I do.

A Garage Disco nasceu de um desejo em ouvir e tocar as músicas de que gostamos. Rodeados por amigos em um ambiente descontraído, nosso foco é sempre o mesmo: a diversão. Tanto nossa quanto do público.Buscamos inspiração nos bailes dos anos 70 e 80, com seu clima animado e sua liberdade criativa. Celebrar essa era de ouro, unindo suas batidas inesquecíveis aos novos sons trazidos pela música eletrônica tornou-se uma marca registrada.De forma despretensiosa, a Garage - apelido carinhoso da festa - teve sua primeira edição em agosto de 2018. Foi na garagem da casa de um dos integrantes do projeto que começamos a tocar os ritmos que animam nossas pistas: disco, boogie, funk e house.Escolhemos como cenário sempre locais intimistas para, desta forma, podermos recriar a atmosfera – e a energia – dos clubes que nos inspiram. Intercalando edições bimestrais com eventos de amigos e parceiros, a Garage Disco já passou por locais como Barouche, Orfeu e Heute, além do coletivo artístico Ondina 55.

Como Product Owner tive uma passagem pela Raízen, em uma squad de Produto, depois passei pela divisão agrícola.Atualmente estou em uma squad de inovação, ajudando e contribuindo para a transformação digital da Viveo e Far.me.

As Product Manager at CNI I worked on products related to the Digital Transformation of the Industry, developing digital products and solutions with the business areas. I was part of the digital products superintendence team, operating at a digital strategic level.During this time at CNI, we aimed to lead projects linked to digital transformation - here we even mapped and proposed the concept of OKRs - a concept used to define objectives and results - such as the construction of a Data Warehouse, the implementation of the CRM operation, a broad view of Business Analytics, as well as being the main influencer in the shift to an agile mindset across the organization.It was at CNI that I had the opportunity to learn more about agile methodologies and also where I took my last courses in Design Thinking at Ethos, Innovation in Project Management at Perestroika, Digital Product Management at Tera and CSPO - Scrum Alliance certification.

At Salve - current Tribal - I took on the responsibility of managing the agency's main account, Natura, and at the same time continuing to manage their projects. Salve in 2016 started to take care of all the demand for digital development and marketing at Natura. This was my greatest experience as Business, Operations and Project Manager. However, I decided to leave the advertising market and go back to the universe of digital product development, where CNI presented me with an interesting proposal for acting in its digital transformation.

Natura - Plataforma Perfumaria e Presentes

It was at AgênciaClick - currently Isobar - that I immersed myself in the set of PMI best practices. Click has always had a very strong presence in the area of digital development. I specifically joined to work on BRF's Sadia account, at that time one of the agency's 3 largest accounts.As I had a dual role - looking at business and numbers and also managing projects and campaigns - that's when I had my greatest experience in the traditional management model - scope, time (deadline) and cost. At the time I was also doing my MBA in Project Management also based on PMI.The main work developed for Sadia was the 2014 world cup project, which became a case on Facebook and can be accessed at this link below.

It was at Foster that I had my first contact with the agile world, but also my first contact with the entire software development and digital marketing universe. Foster was a real school in that sense. I joined the company as a front-end development intern and started to develop websites and systems.After a while, already coordinating the entire front-end team, we had direct interaction with the software factory, which operated on the Scrum model, with its daily sprints and meetings. During this time I became responsible for a certain number of clients and their respective projects. It was here that I really entered the world of project management.Over almost 5 years, I had the immense opportunity to work with the most diverse clients such as: Bayer, Monsanto, Sírio-Libanês Hospital, EMTU, Metrô SP, Danone, Pial Legrand, Sanofi, among others.Perhaps the project that most impressed me was the development of the Official Metro Application, launched in mid-2012 - currently the application has more than 1 million downloads.