Marlou Kamphuis Email & Phone Number

Berlin, De

Brisbane, Queensland, Australia

Currently consulting on strategy, analytics, and product development to drive growth, optimise operations, and shape long-term vision for their utility connection product.

Sydney, New South Wales, Australia

Responsibilities:- Led and managed a cross-functional team of Product Managers and Designers, overseeing the entire product lifecycle from customer arrival to purchase across all digital platforms.- Developed and implemented a strategic app-first product vision, aligning with broader business goals to enhance customer engagement and conversion.- Spearheaded the integration of AI-driven solutions to address customer pain points, improving overall user experience.- Collaborated closely with stakeholders across various departments and executives to align product strategies and ensure seamless execution.- Monitored and analysed key performance metrics to identify product improvements and optimisation opportunities.- Introduced and implemented agile processes, including the Portfolio Wall Stand-up, Experimentation Guild, and Value Realisation Ways of Working (WoW), to enhance cross-functional collaboration, drive innovation, and measure the impact of business initiatives.Achievements:- Achieved a 3.76% increase in CTR and generated $10M in additional NMV annually by leading the successful implementation of metadata enrichment and MMS through Gen-AI solutions, enhancing product discoverability.- Delivered $15M in annualised revenue by fostering a culture of experimentation, launching 32 experiments within a year through the implementation of Optimizely.- Improved CTR to PDP by 10% and generated $5M in NMV by developing and executing a personalised product recommendation strategy, leveraging machine learning to optimise relevance in the customer journey.

Sydney, New South Wales, Australia

Responsibilities- Directed the successful revamp of key product features, ensuring alignment with compliance standards and customer needs.- Managed relationships with external vendors and internal teams to deliver new product features and enhancements on time and within budget.- Coordinated with Engineering and UX teams to ensure seamless product integration across multiple platforms.- Conducted thorough market research and analysis to inform product development and strategic decision-making.- Provided leadership and mentorship to junior product managers, fostering a collaborative and innovative team environment.Achievements- Enabled $4M in revenue by successfully launching a new payment gateway with PCI DSS compliance, introducing features like scheme tokenization, 3D Secure, and new payment methods.- Introduced new payment method Klarna, PayPal Payin 4, Alipay and Apple Express Checkout- Expanded market offerings and customer options by leading the integration of AirRobe from conception to delivery.- Reduced cart abandonment rates by optimising the checkout process through user-centred design enhancements, leading to a smoother and more intuitive user experience.Secondment in the Enterprise & Platform Domain:Led Fulfillment Center Optimisation project, increasing capacity by 650k SKUs and enhancing put-away, picking, and shipping speeds. Improved AMR and ASRS systems, resulting in significant cost savings and increased revenue.

Sydney, New South Wales, Australia

At Pure Essence Meditation, we are passionate about the effortless practice of meditation and human potential coaching. We believe our nature, our pure essence, is perfect. During our coaching sessions and inner-growth work we dust of the layers of dust that has hidden our true potential. Are you ready to meet your true Self?

Sydney, New South Wales, Australia

Responsibilities:- Led two teams of backend engineers and a designer to deliver high-impact digital banking products, ensuring alignment with business goals.- Drove the development and launch of innovative features within the digital banking platform, focusing on enhancing customer engagement and satisfaction.- Managed the entire product lifecycle, from ideation to deployment, ensuring timely delivery and high-quality output.- Collaborated with stakeholders to define product requirements, prioritise features, and set clear project timelines.- Coordinated with compliance and legal teams to ensure all product developments met regulatory standards.Achievements:- Achieved 7% customer adoption within the first year and secured 110K sign-ups for the "Round Up to Charity" feature by successfully developing and launching this initiative, surpassing initial targets.- Ensured full compliance with Open Banking regulations by leading the delivery of data ingestion and consent flow systems.

Amsterdam

Responsibilities:- Led a multidisciplinary team, including UX designers, data engineers, conversion specialists, and content editors, to drive critical digital product initiatives.- Developed and executed strategies for personalised content delivery and product recommendations, leveraging in-house segmentation and recommendation APIs.- Collaborated with cross-functional teams to improve on-site navigation, ensuring a seamless and intuitive user experience.- Conducted detailed market analysis and customer feedback reviews to inform product enhancements and strategic initiatives.- Provided leadership and guidance to the team, fostering a culture of innovation and continuous improvement.Achievements:- Boosted conversion rates by up to 150% through successfully implementing personalised product recommendations, addressing the critical customer pain point of product relevancy.- Improved CTR to PDP by 6% by leading the redesign of on-site navigation, enhancing product discoverability and overall user experience.- Streamlined content delivery processes by integrating advanced analytics and automation tools, reducing manual workload and improving content accuracy.

Amsterdam En Omgeving, Nederland

Responsible for setting up the personalisation squad with a clear focus to drive conversion and customer engagement. Involved leadership, stakeholder management, and storytelling to create support for the personalisation vision. I was among others responsible for identifying new product opportunities in collaboration with stakeholders, translating roughly formulated opportunities into clear backlog items, and managing the product backlog.Achievements:- Designed and applied the widely supported 5 year vision for personalisation - Defined and lead implementation of personalisation strategy based on customer insights, business needs, and market innovation. - Driving force behind using recommendations API’s to increase sales (realised various conversion uplifts) - From on-site segmentation to personalisation in 1 year.

Amsterdam Area, Netherlands

Responsible for the CRO vision, backlog management, and stakeholder management of one multi disciplinary squad focused on a/b testing and programmatic marketing. Achievements:- Lead in implementation of programmatic marketing.- Driving innovation by being the first player in the Netherlands who launched dynamic videos. - Built a cooperative team with a clear focus and strategy.- Designed data-driven customer profiles based on behavioral psychology which resulted in the behavioral segmentation personas model which is currently used within 8 departments to drive CTR and Conversion. Uplift of 50% in views and 20% clicks.

Amsterdam Area, Netherlands

Responsible for total chain management of foreign currencies and emergency cash. And for implementation of strategy of 2020 ‘Less Cash’. Achievements: - Successfully stopped product ‘foreign currencies’ with no damage to our customer satisfaction. Due to applied strategy 90% reduction of cash withdrawals within the branches (tremendous cost reduction).

London, United Kingdom

Marketer and Strategy at Yolt, a financial start-up money management app targeting the UK market.Main achievements:- Customer- and UX testing- Design and implementation of beta communication strategy- Setting up UK team in London

Amsterdam Area, Netherlands

Various roles within product management, marketing, and communication in Amsterdam, New York, and London. Developed various competences as stakeholder management, leadership skills, convincing techniques, and influencing skills.

New York City

Responsible for internal communications and employee engagement.Achievements: - Financial planning of communications budget.- Organized town halls.- Initiated and organized several events to improve employee engagement.

Amsterdam Area, Netherlands

Responsible to increase sales and customer satisfaction of private banking and wealth management clients.Achievements: - Designed and implemented a new proposition Philanthropic Banking (still part of product portfolio).

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: Student association A.R.S.R. "Skadi" Study association STARMajor courses: Management Accounting, Supply Chain.

Master’S Degree, Marketing/Marketing Management, General

Activities and Societies: Student association A.S.R. "Skadi" Study association STARMajor courses: Consumer Behavior, Consumer Marketing.

Bachelor Of Business Administration (B.B.A.), Communication, General

Major courses: Business English, Sport Finance and Economics, Organizational Leadership.

Bachelor Of Commerce, Commercial Economics

Activities and Societies: Damesdispuut Aditi Studentenvereniging Magisterium - Tex Hockeyvereniging DrienerloCommercial Economics

Master Of Business Administration - Mba, Marketing/Marketing Management, General