Marlo Wright Email & Phone Number

- Analyze and Assess current business goals, operations and marketing plans.- Develop research-based processes and procedures to achieve desired company goals.- Implement, train and provide ongoing support and updates.- Research and negotiate existing and new advertising and marketing opportunities in tv, radio, print & digital advertising mediums to best align with desired company goals.- Conduct monthly calls with each marketing vendor and provide insight and reporting metrics to client on performance and additional opportunities and challenges.

Atlanta, Ga, Us

• Recruited to Lead the Charlotte District as a change agent to turn around a decreasing revenue base.• Accountable to deliver corporate revenue growth objectives and profitability of digital and print revenues in the Charlotte DMA for $16M Revenue Base• Lead a team of 7 Sales Reps and 1 Major Account Rep who were responsible for selling print and digital advertising products and meeting aggressive sales quotas and deadlines.• Recruit, interview & hiring of high quality sales representatives and managers• Training, supervising, motivating and developing team• Execution of customer retention strategies & problem-solving skills• Direct Sales, relationship building, contract negotiations and closings• Monthly revenue forecasting and accounting• District Lead "Subject Matter Expert and Trainer" for Salesforce.com

Atlanta, Ga, Us

•Promoted to NC & SC Regions, supporting 4 General Managers, reporting directly to Regional Vice President•Same functions as before, except on a Regional Level supporting 8 offices•Responsible for managing and overseeing 7 Performance Managers and 4 analyst•Selected to travel throughout company offices to train and launch new company-wide LEADS based selling model•Recognized for high level of expertise and selected for multiple "task teams" for new initiatives and trials.

Dallas, Tx, Us

•Escalation and resolution of high level customer service related issues.•Created process & procedure "Best Practices" for launch throughout company•Partnered with cross functional organizations to develop and improve workflow & solutions•Responsible for managing and overseeing performance, fulfillment, and revenue of the LEADS programs within the Charlotte District•Led & Manage a team of performance managers and analyst •Created reporting tools and dashboards to analyze data to disseminate to upper Management.•Lead facilitator and trainer within the sales branch that brings all aspects of performance management and vertical assessment together

Dallas, Tx, Us

Managed a sales team of 8 Executive Advertising Consultants selling print and online marketing solutions to a diverse revenue base of $5.28M smbs in Charlotte, NC DMA. Led and supported the team through training, strategy, planning, & execution to grow revenue stream and customer base.

Sold print & online marketing solutions to small and medium-sized businesses within the Charlotte, NC DMA. Responsible for maintaining and growing existing clients as well and cold-calling to acquire new business.