Marlo Wright Email & Phone Number

- Analyze and Assess current business goals, operations and marketing plans.- Develop research-based processes and procedures to achieve desired company goals.- Implement, train and provide ongoing support and updates.- Research and negotiate existing and new advertising and marketing opportunities in tv, radio, print & digital advertising mediums to best.

Atlanta, GA, US

• Recruited to Lead the Charlotte District as a change agent to turn around a decreasing revenue base.
• Accountable to deliver corporate revenue growth objectives and profitability of digital and print revenues in the Charlotte DMA for $16M Revenue Base
• Lead a team of 7 Sales Reps and 1 Major Account Rep who were responsible for selling print and digital advertising products and meeting aggressive sales quotas and deadlines.
• Recruit, interview & hiring of high quality sales representatives and managers
• Training, supervising, motivating and developing team
• Execution of customer retention strategies & problem-solving skills

Atlanta, GA, US

• Promoted to NC & SC Regions, supporting 4 General Managers, reporting directly to Regional Vice President
• Same functions as before, except on a Regional Level supporting 8 offices
• Responsible for managing and overseeing 7 Performance Managers and 4 analyst
• Selected to travel throughout company offices to train and launch new company-wide LEADS based selling model
• Recognized for high level of expertise and selected for multiple "task teams" for new initiatives and trials.

Dallas, TX, US

• Escalation and resolution of high level customer service related issues.
• Created process & procedure "Best Practices" for launch throughout company
• Partnered with cross functional organizations to develop and improve workflow & solutions
• Responsible for managing and overseeing performance, fulfillment, and revenue of the LEADS programs within the Charlotte District
• Led & Manage a team of performance managers and analyst
• Created reporting tools and dashboards to analyze data to disseminate to upper Management.

Dallas, TX, US

Managed a sales team of 8 Executive Advertising Consultants selling print and online marketing solutions to a diverse revenue base of $5.28M smbs in Charlotte, NC DMA. Led and supported the team through training, strategy, planning, & execution to grow revenue stream and customer base.

Sold print & online marketing solutions to small and medium-sized businesses within the Charlotte, NC DMA. Responsible for maintaining and growing existing clients as well and cold-calling to acquire new business.