René Martínez Lozano Email & Phone Number

Mexico City

• Implemented Tableau for Ad Spend analytics, transitioning from purely PowerPoint. Designed and elaborated reports heavily focused on data visualization and storytelling; presented monthly reports of competition activity
• Wrote R scripts for statistical and GIS analysis, and Python for task automatization reducing days’ work to less than 3 minutes
• Upgraded to audience measurement platforms, contributed to the development of the first bus advertising measure in Mexico and built Excel macros that justified over 1,800 business proposals with metrics in a year.
• Conducted with Nielsen the first advertising and audience in airports study in Mexico and updated the advertising and audience for street furniture study with Atlantia.
• Collaborated with data analytics for 40+ salespeople and directors to increase revenue by 16%

Tijuana Y Alrededores, México

• Conducted 8 market studies across the country, established research and survey methodology, obtained insights that led to financial feasibility studies and business plans in collaboration with multi-professional team
• Implemented R for statistical analysis databases and generated first source information by the incorporation of online survey panels (Cint and Survey Monkey) that reduced time and costs in 50% and 86%.
• Started as internet and promoted to researcher, managed relationships that resulted in key partners and 3 new clients

Tijuana Y Alrededores, México

• Founded a research agency and achieved 7 projects in a year with 30 - 50% profit in a year being a student
• Designed surveys, elaborate budgets, quoted prices, coordinated operations, performed data analysis and elaborate presentations, and accomplished every project in 4 to 6 weeks
• Managed fieldwork of 8 interviewers that collected more than 2,900 questionnaires; 1 to 2 weeks for each project.

Tijuana

I learned to prepare and apply the Mystery Shopper technique in Real Estate market; with occasional tasks in social media accounts.

Masters, Statistics

Completed course, potential to graduate in 2023.

Bachelor'S Degree, Marketing