Marly Pierre-Louis Email & Phone Number

Amsterdam, NH, NL

I play a key role on the Banking and Client Domain teams, ensuring content across multiple products is aligned with our tone of voice and strategic goals. I coach product designers, helping them to craft user-centric content while maintaining consistency with guidelines.

Berlin, Germany

Amsterdam, North Holland, Netherlands

• Developed attention-grabbing campaign concepts for 360, and digital campaigns spanning diverse mediums, including OOHs, DOOHs, activations, stunts, social content, and TVC for global entertainment giants like.
• Collaborated closely with cross-functional teams, including social creatives, account management, strategy, and art direction.
• Oversaw end-to-end campaign development, from initial ideation to fully-realized executions.

Brooklyn, New York, United States

Amsterdam Area, Netherlands

• Drove impactful solutions for complex challenges across the organization's largest business unit (non-hotel accomodations), contributing to better performance and strategic growth.
• Established benchmarks for UX excellence and upheld quality standards, serving as a catalyst for elevating the work of designers and writers, and ensuring a seamless user experience
• Served as a leader and go-to expert for the craft, drawing on years of technical and professional experience.
• Raised and defined the level of craftsmanship across the organization, and fostered a culture of excellence and continuous improvement.
• Defined the standard for UX excellence and craft quality for 60+ designers and writers across multiple business units.
• Shaped, socialized and operationalized the strategic direction of new products.

Amsterdam Area, Netherlands

• Led the creation of the organization's first UX craft roadmap, a groundbreaking initiative that served as a north star, creating strategic direction and alignment.
• Crafted a comprehensive, long-term voice and messaging strategy, setting a clear and forward-looking direction for the track, resulting in enhanced brand consistency and resonance.
• Expertly led and transformed the UX quality and execution within my domain, delivering measurable improvements in user experience.
• Influenced the strategic vision and roadmaps for a diverse range of products, shaping their direction and contributing to their long-term success.
• Designed systems and processes to support the growth of the craft and foster collaboration between writers and language specialists.
• Established workflows that enabled alignment between teams, ensuring efficient translation and high-quality content delivery at scale.

Amsterdam Area, Netherlands

• Established a centralized insights hub, devised comprehensive collaboration guidelines, and meticulously documented best practices, empowering our writers with greater autonomy and fostering a culture of creativity and.
• Leveraged both qualitative and quantitative data as the bedrock for strategic product development, driving informed decision-making and delivering products that resonated with our target audience.
• Effectively disseminated knowledge and best practices across various areas, catalyzing a ripple effect of success throughout multiple tracks within the organization.
• Served as a dedicated mentor to junior copywriters, nurturing their growth and elevating their contributions to business objectives.

Amsterdam Area, Netherlands

• Developed and iterated on strategic experimentation lines, which not only exceeded customer service goals but also yielded data-driven insights that drove continuous improvement.
• Conducted extensive testing of my writing's impact on millions of customers, providing invaluable insights to my teams and shaping our approach to this emerging market segment.
• Assumed full ownership and spearheaded the creation of the product's inaugural tone of voice and branding guidelines, meticulously crafting them based on data insights, thereby ensuring a cohesive and compelling brand.
• Developed copy that translated effectively across multiple languages, balancing scalability with precision.
• Collaborated directly with language specialists to address nuances in translation, ensuring content resonated culturally and contextually for global users.

Amsterdam Area, Netherlands

• Produced captivating and concise website copy that effectively represented the client's voice and resonated with their target audience, driving heightened engagement and brand appeal.
• Skillfully incorporated SEO keywords seamlessly and strategically, enhancing online visibility and search engine performance to boost the client's digital presence.

Brooklyn, New York, United States

• Developed our first comprehensive communications and brand strategy from the ground up, setting the foundation for a transformative organizational identity.
• Sourced and managed content, resulting in an impressive influx of over 4,500 unique visitors to the website in 2012. Achieved a remarkable 96% increase in blog posts from 2011 to 2012, illustrating a substantial growth.
• Strategically devised and executed a dynamic social media strategy, reaching an extensive audience of over 1,600 individuals on Facebook in 2012. Additionally, secured hundreds of new Twitter followers, expanding the.

Greater New York City Area

• Buildt and executed the organization's first social media strategy, driving a transformative shift towards digital engagement and brand visibility.
• Generated original multimedia content and crafted compelling promotional materials, elevating the organization's marketing efforts and reinforcing its message across diverse platforms.
• Elevated brand recognition and significantly expanded the digital footprint across key social media channels, including YouTube, Facebook, and Twitter, resulting in increased audience engagement and heightened online.

Greater New York City Area

• Led the production of the Malcolm X Grassroots Movement newsletter, overseeing its monthly distribution in both print and digital formats, effectively disseminating the organization's message to a wide audience.
• Directed team of contributing writers and designers, optimizing their talents and contributions to create engaging content.
• Built a comprehensive editorial calendar, assigning topics and articles to writers, and meticulously editing all content to ensure quality and relevance before publication.

Bachelor Of Science (Bs), Criminal Justice, Magna Cum Laude

Activities and Societies: Haitian Student Union, Black Student Union, ONYX Informer

Master Of Fine Arts - Mfa, Blacker Blackness - Temporary Programme

Blacker Blackness focuses on imagination as a method to decolonize, uncode and liberate representations of Blackness in art and design..

Master Of Urban Planning, Urban Planning

Bachelor Of Science - Bs, Criminal Justice And Corrections