Generating creative concepts for promotional digital campaigns. Creating engaging social media content and SEO content for websites.

We are a Cape Town-based freelance digital team offering a range of cost-effective, cutting-edge digital marketing solutions for small and medium-sized businesses. We are geared to deliver the highest level of Search Engine Optimisation and Content Writing services so you can excel in the world of digital. Contact us for a results-driven content marketing or SEO solution.

Demonstrate creative insight across all media platformsProduce clear, persuasive and original copy for a wide range of clientsDemonstrate consumer insight and strategic thinking that can deliver great campaign ideas Creation of long- and short-form contentConcept developmentDevelopment of integrated campaigns with consistent flow and tone across different mediaConsume media, trends to remain current and relevant (tactical)Ensure quality control of final creative work.

Creating persuasive content for CRM campaigns focusing on the full customer journey. Writing compelling copy for digital and offline marketing initiatives, including email- and SMS campaigns, site content, online advertisements, in-store displays, corporate programmes, and magazines.Assisting with customised messaging strategies and copy, based on defined customer segments, shared knowledge of user behavior, and best practice standards. Collaborating with creative team members, client managers and business owners to determine concepts and copy direction of branding and marketing initiatives.

My freelance experience include above- and below-the-line advertising, direct marketing projects, web writing, as well as a bit of work for magazines (writing and proofreading).

- Working with Creative Director in developing concepts for TV, print and radio- Writing radio scripts, doing voice selection and artist direction- Positioning lines and name development- Point-of-sale promotional material, brochures, trade presenters and packaging

A strong focus on sales-driven copywriting, requiring an understanding of buyer psychology. The strength of a mailing pack was measured against response rates.Responsibilities:- Writing copy for product brochures and catalogues - with a strong focus on headlines- Revising mailing packs to be compliant with South Africa's Consumer Protection Act- Proofreading and signing off laser printing proofs- Providing input with the design and layout of certain elements

Mick & Nick - Lowe Bull's below-the-line agency - specialised in brand-activation campaigns and in-store promotional activities. Their clients included Castle Lite, Hansa Pilsener, Medal Paints, Ster-Kinekor, Look & Listen and Nike (in-store).Responsibilities:- Working with team to generate interactive below-the-line activities, events and promotions - Writing radio scripts, selecting and directing voices for radio ads- Writing scripts for cinema ads- Conceptualising entry mechanics for promotions- Writing copy for print ads, trade presenters, point-of-sale material and emailers- Proofreading- Research

BrandKey is an FMCG advertising agency, specialising in above- and below-the-line communication. Brands worked on include: White Star Super Maize Meal, Duens, Champion, Flora Force, Hooch Fox, Rodé Handmade Confectionery, Bonnievale Wine Cellar and Cape Vines.Responsibilities: - Developing creative concepts for launch campaigns and promotions- Writing copy for TV scripts, print- and radio ads, advertorials, trade presenters, packaging, press releases, newsletters, websites, brochures, internal communication and vehicle branding- Assisting in directing voices during the production of radio ads- Presenting creative work internally and externally- Product name development- Proofreading