Updating B2B sites for a major heath care provider based here in California, leveraging my skills in TeamSite, JIRA and html.

 Promotes top-of-line marketing objectives to business partners, clients, employees and members of KP by crafting and editing engaging content and links on HealthWorks and Company Microsites. Designs and writes forms and procedures. Strengthens alliances between ISG, MMC, National Accounts and Regional Accounts teams and educates all involved in policy, priorities, primary vision and procedures.

Wrote advertising and product copy for the first online shoe retailer in the nation for top national brands including Guess, Tommy Hilfiger, Adidas, New Balance, Kenneth Cole, Merrell, Keen and Dr Martens. Crafted targeted and effective online marketing and advertising messaging utilizing SEO terminology, including a weekly blog.

Created and managed a comprehensive, nationwide marketing plan for a profitable multi-million dollar corporation with a dealer network of 1,200 outlets resulting in deepened brand equity, increased leads, greater brand presence at retail and improved dealer satisfaction.• Redefined and positioned existing three brands with an emphasis on differentiation and positioning. Created new taglines, brand identities, logos and messaging for each brand.• Managed an overall marketing budget of $4 million• Wrote all promotional, collateral, advertising and marketing materials.• Wrote, directed and edited national television and radio commercials.• Directed all marketing communication to sales managers, manufacturer’s representatives and dealers nationwide.• Hired and directed full-service advertising and public relations agency in 2006• Designed processes and documentation for product creation and communication within the company.

• Managed brand definition, identity, positioning and messaging• Evaluated market and competitors and gave direction on product design and features• Managed creation of all marketing and advertising materials.• Coordinated trade shows and managed exhibit agency• Managed concept, content and messaging of dealer events• Supervised, wrote and directed creation of all training materials

• Created the small appliance division of BSH Home Appliances• Supervised the design, production and importation of a full line of small electric home appliances into the U.S. from Germany, Spain, and Slovenia• Created and trademarked names for products, features and accessories• Redesigned and wrote packaging for all products for retail stores• Wrote, coordinated and supervised the production of all instruction manuals• Managed full service agency and assisted in the creation of all advertising and public relations materials to promote and support brand• Created all training materials and conducted training for US staff• Managed and wrote all marketing communication to sales managers, manufacturer’s representatives and dealers.• Managed all tradeshows, created themes and promotions and produced booth signage. • Traveled to all factories for inspection and training• Advised corporate world-wide designers, engineers, management and sales on the U.S. market