Marni Shankman Email & Phone Number

Toronto, Ontario, Canada

- Supported company initiatives and managed all product marketing related campaigns, including the creation of a go-to-market strategy for Flexiti’s second largest product to date.- Developed and launched cross-channel marketing campaigns to drive revenue, support, and understanding of Flexiti's new products, including digital and OOH advertising. This role also involved reporting and analysis of ongoing and completed campaigns, highlighting what was successful and areas for improvement. - Assisted in the development and maintenance of formal marketing materials to be used by customers and merchant partners, creating brand awareness and knowledge.- Contributed to the success of other team units including sales with the creation of pitch decks, training materials, one pagers and collateral to help sell our product to merchant partners and customers. - Assisted in the creation and maintenance of several social platforms, including Instagram and YouTube.

Toronto, Canada Area

Accountable for all PR opportunities for the Minto Communities GTA branch, I created and maintained strategic partnerships and charitable campaigns for the company, while facilitating earned and paid media opportunities. This included the development of email campaigns, along with reports on success rates. This role also required the management of several third-party agencies, where I ensured that the Minto Communities vision and brand was properly represented, from conception to execution.

Toronto, Canada Area

Assisted in the launch of an entirely mobile responsive website. This included quality assurance tests of thousands of pages. A project spanning the first three months of my time at Minto, this role cumulated in the offer of a full time position.

Toronto, Canada Area

Contributor to this online, UK-based travel blog. This role involved researching and writing stories based on my travels, which were then published on their platform.

Porto Area, Portugal

This role involved coordinating social events for resort guests as well as the facilitation of local advertising and marketing for the company.

Journalism

Bachelor Of Arts - Ba, Communication And Media Studies