Marnie Black Email and Phone Number

Oversee communications strategy and reputation management for matrixed portfolio of global media assets. Expanded purview from a single brand to 11 brands (AMC, AMC+, Acorn, AllBlk, BBC America, HIDIVE, IFC, SundanceNow, SundanceTV, Shudder and WE tv) and ancillary businesses during tenure. Drive organic and inorganic growth, build brands’ value proposition, optimize business operations, implement change management initiatives, support go-to-market strategy, and direct internal and external communications. Member of Executive Leadership Team; Report to President.► Played instrumental role in designing and executing multi-faceted growth strategy resulting in a doubling of subscribers in 2020 and achieving additional 50% increase in subscriber base in 2021. Refocused operating model towards high-growth streaming platforms and led integration of 5 strategic acquisitions and launch of new business (AMC+) to achieve this goal. ► Orchestrated business and cultural transformation and created the branding and communications platform to support and promote business strategy change across all AMC Networks properties. ► Conceptualized and executed innovative, award-winning global PR campaigns to reposition brand and drive industry recognition for top series, including Mad Men, Breaking Bad, and The Walking Dead. ► Introduced company’s first strategic plan for increasing diversity representation across content, and identified strategic alliances to recruit and develop creative talent from underrepresented groups.

Founded and built PR agency specializing in lifestyle, media, and telecommunications clients.► Reversed client’s customer service ranking from last place to a top-3 performer on American Customer Satisfaction Index Survey and JD Powers Customer Service report.► Created a public-facing customer commitment statement used to restructure teams, re-train customer care employees, and improve accountability.

Led internal and external communications strategy across 15 MTV linear, digital, mobile, and consumer assets. Member of Senior Leadership Team.► Acted as brand steward during period of significant growth, change, controversy, and reputational risk for the network, keeping advertisers and viewers engaged.► Drove record-breaking ratings and household recognition of show talent. Achieved top ratings, market share, and industry awards for MTV and MTV2 franchises. - MTV became #1 rated basic cable network in 12-24 demographic.- MTV2 achieved highest concentration of males12-24 across all television networks.- MTV Games won 50+ industry awards.- MTV recognized as Interbrand & Business Week’s Most Valuable Pure Media Brand 8 times.► Served as company spokesperson and executed large-scale crisis prevention and response plans for all PR challenges, including Janet Jackson at the Superbowl and the Jackass fire incident, the 2 biggest crises in company’s history.► Developed long-term PR strategy to keep MTV brand relevant during periods of ratings decline. ► Conceived of and led press efforts on award-winning pro-social campaigns, including presidential voter registration initiative, Choose or Lose; sexual health education campaign with Kaiser Family Foundation; program to fight hate and intolerance in conjunction with some of the biggest and most respected civil rights groups; and stop the genocide in Sudan efforts.

Represented diverse range of clients including MTV, Benetton, the Harley Davidson Café, HBO/US Comedy Arts Festival, the Brooklyn Diner, and Ian Schrager for launch of Delano Hotel. Recruited for in-house position by MTV after working on account for 3 years.

Worked on agency’s largest account, Sharp Electronics