Collaborative Leadership and Brand Strategy. Onboarded, guided, and empowered Community Engagement team. Focused on aligning internal communications, content, and collateral with brand guidelines/voice for 2,200+ FT/PT staff/volunteers as well as external content and visual identity. Collaborated with senior leaders and key stakeholders to identify emerging communications and engagement needs to advance organizational goals and objectives. Counseled senior leaders on reputational and communications issues.Change Management. Established and implemented internal cross-departmental communication processes. Guided and had oversight of several change initiatives including website migration project and new intranet. Researched and presented more effective member communications tools to customize messaging, minimize bounce rate, and realize cost savings. Strategy Development and Execution. Led creative process for new integrated communications plans to build awareness internally to advance mission/fund development work. Led development of content strategies and editorial calendar.Relationship Management. Developed and fostered internal relationships working closely with Fund Development, Member/Experience, and Operations teams. Externally, acted as key contact for vendors, consultants, contractors, and media partners.Marketing Communication Initiatives. Managed all aspects of the Fall 2022 Membership Campaign including creative/graphic design process, direct mail campaign, liaising with print and traditional media outlets, social media outreach, and internally reporting on campaign results (overall reach and effectiveness vs. total spend). Overall, 17% growth in new memberships was seen following the campaign launch, more than doubling typical new registrations. Advised and implemented strategic recommendations for January 2023 Membership Campaign with plans to target new audiences and decrease/optimize overall campaign budget (~20% budget decrease vs. Fall 2022).

Strategy Development and Execution. Delivered on organizational priorities and contributed to the operations plan, leading communications strategy development and implementation. Provided recommendations and support to other departments and fostered effective working relationships with executive leadership and external stakeholders.Media Relations and PR Strategy. Oversaw emerging trends/issues and managed external PR for the organization. Maximized opportunities to promote bi-annual fundraising events, exhibit openings, and campaigns. Managed two national media conferences per year in Calgary and Toronto. Prepared executive management and Hall of Famers for media interactions. Managed digital initiatives including SEO, SEM, website and social content, email marketing. Media Assets and Editorial. Developed and oversaw preparation of media assets, releases, media monitoring and measurement, editorial calendar, speaking remarks, and presentations. Grew media impressions to 80Million+ (ad value $1Million+).Sponsor Relations, Branding, Activations, and Recognition. Maintained relations with organizational partners to ensure each company received contracted sponsorship benefits.Brand Strategy. Had oversight of all brand management and rebranding for the Hall of Fame, and sponsor recognition. Assisted with developing new brand strategies including visual identity, brand guidelines, organizational language standards, and key messaging. National Marketing Communication Initiatives. Cultivated awareness and elevated reputation through media relations, strategic partnerships, cause alignment, and collaboration with key industry partners. Worked closely with Critical Mass on 2019 People’s Choice Award, social posts saw 10-20 times the reach and engagement of the average post.Communications for Stakeholder Management. Prepared annual reports, sponsor decks, speaking remarks, marketing assets, event collateral, and web content for print and digital application.

Marketing and Communications Strategy. Developed three-year marketing plan (2014-2017). Led, implemented, and aligned marketing and communications tactics with organization priorities to drive awareness of the museum, fundraising events, programs, and new exhibits increasing admission sales (30% year-over-year) and venue rental activities.Operations Management. Oversight and management of tactical execution. Worked with department leads and external stakeholders, led marketing, communications, and brand initiatives including content strategy, website management, email, social media, collateral, and public relations. Consulted with executive leadership to develop communications to inform and engage employee base in major organization changes.Creation and oversight of annual marketing budget. Ensured all initiatives were executed on or under budget.Collaborative Relationship Management. Strategically aligned with internal and external stakeholder such as WinSport, Tourism Calgary, and Travel Alberta to extend the reach beyond organization capacity, including developing co-marketing strategies with program sponsors and partners.Managed National Marketing Communication Initiatives. Built awareness and elevated reputation through media relations, strategic partnerships, cause alignment, and collaboration with key industry partners. Shared the inspirational stories of Hall of Famers and increased followers on all social channels 10-20% year-over-year.Led Communications for New Exhibits and Special Events. Developed stakeholder communications and implemented messaging and collateral to inform internal and external audiences about all new exhibits and galleries including the Legends Gallery, Horses in Sport Gallery, Terry Fox Exhibit, and Olympic and Paralympic exhibits leading into each Olympic and Paralympic Games increasing visitor traffic/admissions. Planned the Canadian premiere of film Munich ‘72 and Beyond and arranged post-screening panel.

Planned and Managed Major Fundraising Events in collaboration with Executive Director and Board of Directors. Oversight and management of 10 community events/year and 4-7 programs/month. Attendance ranged from 20-250 people.Oversight of Annual Marketing and Events Budget; ensured all were executed on time and within budget parameters.Prepared Organization Marketing and Communications including marketing assets, collateral, website, and social media content for print and digital application. Weekly e-newsletters garnered 45% average open rate.Managed Event Volunteers and Grant Applications. Collaborated with other Bay Area Jewish organizations to decrease costs, attract non-members to events, and receive funding. Managed the Member Database in ConstantContact and reported to the ED on digital communications metrics and event recaps.

Strategic Operations. Prepared long-term capital and strategic plans, detailed project schedules, and budgets for projects related to the athletic facilities. Managed and delivered a variety of projects including new soccer bleachers ($2,106,000), corporation yard remodel ($200,000), women's staff locker room renovation ($25,000), and wrestling office renovation ($10,000).Relationship Management. Meeting with coaches, contractors, and vendors to align the coaches' wants within budget parameters. Worked with contractors on plans to present to the coaches before final sign-off from the Athletic Director. Prepared PowerPoint Presentations, Proposals, and Drafted Floor Plans (AutoCAD 2008) for ongoing and future athletic facility projects.Assisted Event Managers with coordination and logistical arrangements for game day and special events for collegiate sports including basketball, football, tennis, and baseball.

Developed and presented proposals for major corporate sponsorships; Coca-Cola $200,000 annually, Dreyer's Ice Cream $200,000 annually, Mauna Loa $3,500 for Lei Away event.Sold media packages worth $13,800-$16,000.Conducted market research to identify best fit for sponsors and visitors to Pier 39.Managed events, on-site signage and branding and advertising to optimize exposure for each sponsor.

Secured venues for soccer tournaments and youth clinics.Booked hotels and conference rooms for media and press events held during each tournament.Maintained client and sponsor relations and conducted research for accounts (Verizon Wireless, Toyota) related to Hispanic soccer programs nationally.

Coordinated pre, on-site, and post-logistical arrangements and marketing activities for special events and game day promotional activities.Edited seasonal media guides and player bios prior to publishing.Prepared day of game media packages and marketing collateral for partners and sponsors.