Marnie Reichenbach Email & Phone Number

Greater Boston Area

2018-December 2019• Managed editorial calendar for all program content (articles, social media posts, and videos) resulting in comprehensive planning for each month of the year• Collaborated with content strategist, behavioral and marketing departments to take content from ideation to finished product• Oversaw development and creation of monthly marketing newsletter for B2B partners• Initiated national vegetable/fruit and physical activity challenges on Facebook, resulting in 48.5% increase in engagement• Managed multiple, simultaneous projects, working with cross‐functional team members to ensure that all stakeholders were being heard and recommended next steps• Facilitated bringing published materials (articles, videos, presentations) through medical/legal review

Greater Boston Area

• Collaborated with senior leaders to define and assess training goals/priorities for coming year • Led strategic projects while serving as key contributor for content direction, messaging, and execution• Managed planning and on-site operations at national conferences; communications, program registration and onsite meeting logistics• Coordinated and oversaw training presentation and material development for 10 national training sessions for behavioral, medical and operational staff, aiding in the development of new employees• Developed online webinars, trainings and class curriculum for HMR B2B partners based on consumer behavioral data, resulting in a simplified user experience• Managed content and scheduling for mentoring program for health educators • Piloted “secret shopper” project with B2B partners resulting in 53% increase in prospective users’ ability to access information needed to join HMR Program

Greater Boston Area

• Increased store revenue and exceeded monthly budgets selling luxury goods to upscale clientele• Consulted with customers on clothing and accessories to best fit their personal style/personality, resulting in satisfied, confident customers• Continuously monitored inventory and developed fresh displays to promote products not selling as well