Marketing & Business Development
Mtm Special Ops
Greater Los Angeles Area
Engaged as strategist to reposition MTM as an aspirational brand. Developed marketing and communications platform to re-define MTM watches as modern luxury items while remaining true to the core brand values and DNA. Acted as brand educator, for dealers, distributors and retailers. Responsible for implementing brand messaging. Created partnerships with promotional outlets relevant to target audience, including Timepiece, Menswear, Action / Adventure, etc. Developed ongoing relationship with Paramount Pictures for integrating the MTM brand with the international release of a portfolio of major films scheduled for 2014. Achieved placement of the brand in a variety of media including the essential buyers guide of Outside Magazine, featured articles in Pilot Magazine, Men’s Fitness, IW, Gear Guide Back Packer 2012, etc. Brokered deal with Army & Air Force Exchange Services (AAFES), an ~$10B agency, to introduce brand to global military market. Established relationship with Chinese distributor that launched brand to affluent Chinese market. Created partnership with Hammacher Schlemmer, an ~$35M retailer, to become the top-selling timepiece in 2011 catalogue. Established and managed national and international business development relationships in Germany, Switzerland and Abu Dhabi.