At Worthy Communication, we help empower individuals and organizations as they navigate the complex and evolving world of communication with confidence and clarity. Focusing on strategic planning, media training and crisis management, we are your trusted partner in achieving effective and impactful communication outcomes.Services include:* Creating long-term roadmaps for your organization’s communication strategies* Media and public speaking training for teams, leadership and new employees* Meeting facilitation, increasing collaboration and productivity* Assistance during a crisis, providing a fresh perspectiveWe understand that effective communication is not just about words; it’s about empathy, influence and trust. Let us partner with you to elevate your communication capabilities and unlock new opportunities for success.

The City-County Communications & Marketing Association is the nation's premiere network of local government communicators. The organization was founded in 1988 on the philosophy that communications and marketing are essential to helping governments engage and build stronger relationships with their residents. Effective public communicators are vital to local government success, linking residents to the essential information they need to access services and be part of the democratic process. They play a key role in cultivating a shared vision for the community.

The City-County Communications and Marketing Association is the leading organization for local governments that are innovating new and better ways of communicating with their citizens by viewing them as customers with important input into the kinds of services offered and how they are provided. Elected to the position of Secretary of the Board in 2015, Treasurer in 2016, Vice President in 2017, President Elect in 2019, President in 2021 and Immediate Past President in 2022.

Led the department’s 70+ full-time communications, marketing, recreation, grounds, park ranger, Town Council liaison and volunteer management staff, as well as 40+ part-time/seasonal staff, encouraging creativity, innovation and efficiency at all levels. Developed policies, procedures, strategy and budget for the department in support of key performance indicators. Served as advisor on policy and strategy to the Town Manager and Council, Police and Fire Chiefs and other stakeholders, including providing media and public presence training. Key Accomplishments:• Collaborate with Capital Improvements Department to design and construct an 85-acre regional park, including the Town’s first recreation and aquatics center. Park opening in late 2023.• Established the Town’s first volunteer program, designed to encourage active participation in local government, save taxpayer dollars and continue facilitating a sense of community.• Develop budgets and strategic plans to double the amount of active park space in the community, as well as miles of additional trails. This includes developing a wide range of new programs, including aquatics, fitness, after-school programs and child-watching services.• Assist Utilities Department in conveying the Town’s innovative water acquisition and conservation efforts on a national and local level – a sensitive and nuanced topic for the community’s future.• Management of the Town’s agreement with Maricopa County to operate the Queen Creek Library.

Led 14 full-time and 20+ part-time/seasonal staff in recreation and communication divisions, overseeing policies, procedures, strategy, and budget for the department. Oversee Town-wide communications and branding, including oversight of printing and design contracts for all departments. Served as primary contact in fulfilling the organization’s economic development strategy of tourism and business growth. Key Accomplishments:• Served on taskforce establishing the Queen Creek Police Department, including leading all community outreach/engagement to gain community consensus, and assisting in hiring/training.• Served in the Town’s Joint Information Center throughout the pandemic.• Served as lead communicator representing the Town for various water right acquisitions, assistingin navigation of the public process of state and federal agency approvals.• Collaborated with Finance and Public Works to establish a plan to build and maintain hundreds ofacres of new park land, well as acquiring additional land over the next 10 years.• Collaborated with Economic Development to establish brand and messaging to present QueenCreek as an attractive location for large-scale manufacturers and office environments.• Elevated Queen Creek as a tourism destination on a global scale, increasing sales tax revenues andassisting Economic Development in attracting additional hotel/retail to the community.

Strategize, coordinate and implement all public relations and marketing communications for the Town of Queen Creek, including Town Council, public safety, economic development, special events and Horseshoe Park & Equestrian Centre. Serve in advisory capacity to the Mayor, Town Manager, local community leaders and the Queen Creek Chamber of Commerce. Serve as primary spokesperson and media liaison.• Develop and maintain an award-winning tourism campaign to establish the community’s reputation as an agri-tourism destination and increase sales tax dollars for the Town. This program included establishing partnerships with key destinations in Queen Creek and tourism bureaus in the surrounding region.• Created a multifaceted program to encourage residents to "be a tourist in your own town," which incorporated a wide variety of local businesses and entertainment options for participants. This program demonstrated measurable gains in visits to the Town website and social media sites as well as an increased visibility for the Town's economic development efforts. • Responsible for coordinating the complete overhaul of the Town's website, www.QueenCreek.org.

Served as manager of public relations and marketing communications for all aspects of the Town, including Town Council, public safety, special events and Horseshoe Park & Equestrian Centre, a regionally recognized commercial event venue. Serve in advisory capacity to the Mayor, Town Manager, local community leaders and the Queen Creek Chamber of Commerce. Serve as primary spokesperson and media liaison.• Developed an award-winning tourism campaign to establish the community’s reputation as an agri-tourism destination and increase sales tax dollars for the Town. This program included establishing partnerships with key destinations in Queen Creek and tourism bureaus in the surrounding region.• Established a partnership with a local newspaper to expand the Town’s recreation marketing program, saving the community approximately $60,000 per year in design, print and postage costs while amplifying the visibility of all Parks and Recreation activities.• Developed media strategies and communication plans for the creation and implementation of the Town’s first Fire Department; first commercial event venue, Horseshoe Park & Equestrian Centre; first trash and recycling program; and several Economic Development initiatives including Shop Queen Creek. • Launched the Town’s highly successful social media initiatives, including development and daily activity of multiple sites on Facebook and Twitter.• Restructured the Town’s communications department to a liaison-based reporting system, including a central public information office.

Visit Mesa impacts the City of Mesa, Arizona and its partnering East Valley communities' economies by marketing the region as a premier travel destination.

Served in the Incident Command Center on behalf of the Arizona State Department of Emergency Management for the Yarnell Fire and Granite Mountain Hotshot Memorial/Funerals. Assisted in coordinating evacuee meetings and community outreach, as well as acting as media liaison at the nationally televised memorial service and two of the funerals.

Created cohesive marketing, media and public relations campaigns for the town of Celebration, "The town that Disney built." Directed and hosted content for Celebration’s television station. Implemented weekly direct mail and e-mail campaigns. Served as spokesperson for the community and worked with national and international media to convey the story and history of Celebration, as well as promote special events and activities. Primary leader of VIP and press tours of the community. Partnered with the Disney Co. to transfer all prior marketing efforts to homeowner control.Key Accomplishments:• Editor and publisher of a monthly 100+ page newspaper and 120+ page quarterly magazine for residents and visitors to the community.• Established strategy for filming and broadcasting community meetings on cable and the official website, enhancing the transparency of decision-making for residents.• Supervised complete restructuring of the community website, including resident forums, a newsroom, special event videos and special event marketing information.• International spokesperson for the community across multi-media platforms such as online, TV, radio and print.• Developed the community’s year-long marketing campaign for its 10-year anniversary, including media placement, creation of a new logo and a variety of special events.

Specialized in trade agreements with regional and local businesses, negotiating partnerships including NASCAR, Buena Vista Pictures, Disney Company and Cirque du Soleil. Coordinated product launches for new publications and products. Provided strategic management for circulation messages and promotions to readers and non-subscribers. Established and produced events and contests to satisfy advertising, circulation and marketing goals. Developed and managed all sales initiatives for the advertising department.