Marni Hamberg Email & Phone Number

Greater New York City Area

• Budweiser U.S.
• Responsible for the delivery of Budweiser’s paid digital advertisements and organic social media channels in the U.S.
• Managed a team of over 50 internal stakeholders and agency partners to develop creative ideas, produce content for all digital channels, execute launch plans, and track performance for over 20 campaigns annually..
• Achieved 3x more social mentions, earned digital impressions, and earned PR impressions for Budweiser vs. year prior

Greater New York City Area

• Anheuser Busch's Beyond Beer Portfolio: Lime-A-Rita
• Repositioned the brand from Bud Light Lime-A-Rita to RITAS, involving the onboarding of new agency partners, launching a radically different campaign for the brand, and updating all digital properties to reflect changes
• Recommended and implemented of a paid media strategy that shifted support from traditional to digital channels; upon proven results, the strategy was ultimately adopted by the vast majority of A-B brands
• Developed communications plan, digital assets, and influencer program for three trimester programs that highlighted seasonal flavors and the brand's first-time sponsorship of the NFL
• Assisted in the introduction of Newsroom, a weekly meeting designed to facilitate discussion of cultural trends on social media and highlight opportunities for the brand to participate in real time; the best practice.

Greater New York City Area

• Anheuser Busch's Beyond Beer Portfolio: BEST DAMN Brewing Co.
• Utilized competitive market research to develop strategic positioning for an internally developed brand, BEST DAMN Brewing Co., which was created to compete within an emerging sub-market of flavored malt beverages that.
• In response to changing market conditions, successfully pivoted brand to focus entirely on hard teas, launching three tea flavors in a six-month timeframe.
• Managed a budget of over $40 Million to create launch plans for new products including package design, brand visual guidelines, recommended pricing, passion points and sponsorships, and creative assets for all.

Greater New York City Area

• Led university recruitment efforts for the company’s highly selective post-undergraduate and summer internship programs
• Recruited, interviewed, and hired over 50 Marketing, Sales, Finance and HR mid-level and senior-level professionals to staff Anheuser-Busch’s new corporate commercial office which opened in New York in August 2015
• Participated in the development of the company’s first-ever formalized employer brand proposition and values

Greater New York City Area

• Interpreted and drew meaningful conclusions from data and stakeholder interviews to prepare client presentations, including recommendations presented to boards of directors, executive leadership, and senior HR.
• Measured the cost and effectiveness of over 15 companies’ HR practices in order to create a vision of the organizations’ future state operating model that reduced HR costs by at least 20%
• Performed over 30 analyses comparing client employee salary information to market data in order to generate competitive employee and executive remuneration programs that aligned to each organization’s objectives

Greater New York City Area