Paul Marobella Email and Phone Number
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My life’s work is to build the world’s best brands & effective agencies through top talent team building, innovative capability design and pioneering new technologies such as AI and Martech at scale…. Nike, Jordan Brand, Progressive, Dos Equis, Coca-Cola, Sprite, Adidas, Netflix, Jim Beam, Red Bull, Jack Daniels...Accenture, Havas, Annex, Arnold… numerous Cannes Lions, Effie's, Clio’s, Fast Company World Changing Ideas, Pencils and many Agency Of The Year and Best Place To Work accolades. An award-winning transformational executive with over 25 years of value creation in client-side and world-class consulting & creative agencies. Passionate about innovation in creativity and marketing, currently the Global CEO of WPP’s Studio X. Part of Open X, Studio X is the tech-enabled, connected studio network of Open X for the Coca-Cola Co in 9 global operating units, 2,000 people serving 190+ countries. Fortunate to have been Best and Brightest Strategist by AdAge 2x, Multiple Agency of Year accolades, and shortlisted for U.S. Network of the Year 2019, Digiday Most Innovative Culture and 3% Movement Manbassador including being an inaugural signatory of the 3% Pay Equity Pledge for Havas NA. Most proud of two Fast Company World Changing Idea Finalists: Detroit Matters for Craftsman & #blackatwork for Havas. During my tenure as CEO, Havas North America co-led M&A and new product development growth plan, architecting 7 deals in 5 years to modernize the portfolio, creating $500m in cumulative new value for Havas. In 2015, I co-founded The Annex, the global culture and entertainment network of Havas x Vivendi, which helped brands connect with emerging cultures and generations. In addition to marquee wins, the strategic plan included two acquisitions, one in NYC (88's) and the other in LA (Battery.) The Annex has created over $100m in cumulative new value for Havas. Also, I co-founded the global insights consultancy TRIPTK and spearheaded the launch of Havas's AI-powered journey mapping methodology, Arcadia. Before Havas, spent 7 years leading two North American regions for now Accenture agency, Wire Stone. I focused on data/creative/business model innovation/ digital transformation assignments for global brands, including HP, Motorola, Nike, Boeing, and Conagra. Proud member of the Diversity and Fan Inclusion Council for the National Hockey league (NHL), Advisory Committee of the Chicago Blackhawks Foundation, fmr. Chair of Chicago's Inner-City Education Program (ICE) and board member of Chicago’s oldest girls and boys club, Off The Street Club.
Wpp
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Global Ceo, Wpp Studio XWpp Jul 2023 - PresentLondon, London, GbA key driver of the Coca-Cola Company's marketing transformation, Studio X is the connected, data and tech-enabled studio network of WPP Open X with 2,000 talents in 9 global operating units (North America, Latin America, Europe, Middle East, Africa, Asia South Pacific, Japan, China and India) that create integrated consumer experiences at global scale and local relevance for their 200+ brands in 190+ countries. Studio X is built on an innovative spine of connected data and the strategic implementation of first-of-its-kind AI platforms that optimize both creativity and strategic infrastructure related to omnichannel content creation, bottler and customer integration and digital marketing analytics at global scale. -
Host, State Of The BizNew York Festivals Nov 2022 - PresentNew York, New York, UsIn partnership with the iconic celebration of creativity, the New York Festivals, I concept and host panels, podcasts and events with the industry's top thinkers, executives and creatives. -
Diversity & Inclusion Council Member, Fan InclusionNational Hockey League (Nhl) Sep 2020 - PresentNew York, New York, UsMember of the Fan Inclusion Council as part of the NHL's efforts to improve the cultural availability of hockey. The council is represented by a diverse and inclusive group of people from around the league and a select few professionals associated and passionate about growing the game. The fan inclusion council's mission is to develop content, communication and connection strategies to increased and expand the appeal of hockey to intersectional, young and multi-cultural audiences. -
Board Of DirectorsScorched Ice Sep 2020 - May 2024A connected athlete IoT and performance analytics platform powered by AI that empowers hockey players to personalize their skating development. -
Advisory Board, Chicago Blackhawks FoundationChicago Blackhawks Feb 2020 - Apr 2024Chicago, Il, UsProudly served 4 year term as member of the advisory committee working with the Executive Director of the Chicago Blackhawks Foundation to shape the strategic plan in making a more meaningful difference in the City of Chicago. Worked as a business mentor as part of the Support West program offering strategic guidance to entrepreneurs on Chicago’s West Side. -
Chief Executive OfficerVokal Sep 2022 - Jul 2023Chicago, Illinois, UsVokal solves complex digital transformation and marketing challenges for global brands. Clients include: Ace Hardware, Bosch Tools, Dremel, Culligan Water, Red Bull, Berlin Packaging, American Medical Association, Doc B's and more. -
Global President & PartnerVokal Jun 2022 - Sep 2022Chicago, Illinois, Us -
President & Chief Marketing OfficerRepublic Brands Mar 2021 - Jun 2022Glenview, Illinois, UsRepublic Brands is a global consumer goods company that manufactures and markets the most iconic brand portfolio of paper and rolling products in the world. The brands include OCB, JOB, E-Z Wider, TOP, Abadie, Joker and more. As President & CMO, responsible for creating brand value, growth marketing, driving demand, new product innovation and corporate growth strategy. -
Chief Marketing OfficerRepublic Brands Aug 2020 - Mar 2021Glenview, Illinois, Us -
Chairman And Ceo, Havas Creative, North AmericaHavas Mar 2017 - Aug 2020New York, Ny, UsLed the largest and most profitable region of global Havas Creative by driving revenue through culture transformation, marquee new business wins, strategic M&A and new marketing/ technology product development. During tenure, increased cumulative enterprise value of Havas NA by over $500mio through the execution of a sound strategic plan that positioned Havas NA as the Most Meaningful Partner To The Modern CMO/Brand.Sat on the global Havas executive council, chaired the global data council and a member of the Vivendi Co-Founders Council focused on collaboration and integration of Vivendi creative properties for Havas customers. Co-founder of the Annex Culture and Content Network launched in 2015, in 4 U.S. Cities. As Consultants of Culture, Annex works with brands such as Coca-Cola, Sprite, Adidas and Gap helping them connect with emerging consumer demographics through innovative social, content and experiential programs. -
Global Ceo & Co-Founder, AnnexHavas Mar 2015 - Aug 2020New York, Ny, UsCo-developed the business model and started up a new global culture, content and influencer platform within Havas. The Annex is a collaboration within Havas and Vivendi that works with brands such as Netflix, BAT, Adidas, Coca-Cola, Sprite, Mike's Hard Lemonade, Macy's and many more to create data-driven, culturally relevant content at scale. Founded in Chicago in 2015, the studio has since grown to NYC, LA, Atlanta, Sao Paolo and France. Since launch, the Annex has created over $100m in cumulative new value for Havas.Inside of Annex, launched two offers scaled globally, Annex AFK, a gaming agency helping non-endemic brands connect through gaming with consumers and Social Center launched with Coca-Cola with an Atlanta campus and productized and pitched globally. -
Ceo, Havas Worldwide Chicago GroupHavas Jan 2014 - Mar 2017New York, Ny, UsPromoted to transform the Chicago creative agency with a creative + culture + commerce approach, along with other correlating specialty shops from a relative unknown to being one of the most successful and profitable agencies in the Havas network. Led the team to record new business years landing an array of great American brands and also focused on the journey of having one of the best employee experiences with corresponding employee engagement scores among the best in Havas global. -
President, Havas Cx HeliaHavas Aug 2012 - Jan 2014New York, Ny, Usf.k.a. Discovery, Havas Helia ranked as a strong performer in the Forrester 2020/2021 Wave for Customer Engagement agencies. First role in the Havas network leading the US team for growth marketing, customer engagement, first-party data creativity, CRM, and CX agency within the network. This agency remained in my remit as CEO of Havas Chicago and CEO of Havas North America showing significant growth and notoriety. -
Managing DirectorAccenture Song Feb 2006 - Aug 2012New York, UsWire stone, An Accenture Song Agency. Wire Stone is a world-class digital experience agency that has led digital innovation programs for brands such as Jordan Brand, Nike, Motorola, Jim Beam, Microsoft, Boeing, Pabst Blue Ribbon, Conagra and more. During tenure, the operational & P&L leader of Wirestone's Chicago and East Coast growth efforts and, 35% of the agency's overall revenue. Improved top-line revenue growth 20% y/o/y, improved profit contribution by 25%, grew Chicago personnel 40% -
Chief Strategy OfficerSchawk! 2002 - 2006Des Plaines, Il, UsOne of the nation's largest shopper marketing agencies, Ambrosi (now Schawk) is a 575-person, full-service agency that works with many of the world's most successful and recognizable retail brands including, The Home Depot, Sears, The Great Indoors, Godiva, Fannie May, FTD, Office Depot and Bloomingdales. While at Ambrosi, I was responsible for three functional areas - Client Services, Strategic Planning and Business Development. -
Managing Director, Boston & Evp, Brand StrategyGreco Ethridge Group 1996 - 2002Recognized as one of the first integrated creative and digital agencies, Greco Ethridge Group was the Agency of The Year from Ad Age's BtoB Magazine and worked with many large, technology brands including 3Com, Siemens, IBM, Raindance and InformationWeek Magazine.
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Sr. Digital ConsultantI3 - Information & Imagination, Inc. May 1995 - May 1996A first generation digital consultancy leading the way with Fortune 500 brands to launch their 1.0 digital strategies. The client base included, Savin, BCBSMA, Turner Broadcasting, AT&T and Sales and Marketing Management Magazine.
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Regional Marketing DirectorBlue Cross And Blue Shield Of Massachusetts 1991 - 1995Boston, Ma, UsWhile at BCBSMA, territory consisted of 25 major accounts representing $60,000,000 in annual revenue and 20,000 insured members. Client interaction was primarily with senior level executives to negotiate price and member benefits each year. Responsible for all marketing communications programs within assigned territory to ensure a profitable growth in membership each renewal year.
Paul Marobella Skills
Paul Marobella Education Details
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Bentley UniversityMarketing -
Harvard Business School Executive EducationDisruptive Strategy
Frequently Asked Questions about Paul Marobella
What company does Paul Marobella work for?
Paul Marobella works for Wpp
What is Paul Marobella's role at the current company?
Paul Marobella's current role is Global CEO, Studio X part of WPP Open X for The Coca-Cola Company l fmr. Chairman & CEO, Havas | fmr. Accenture | DEI Fan Inclusion Council, National Hockey League.
What is Paul Marobella's email address?
Paul Marobella's email address is p.****@****one.com
What is Paul Marobella's direct phone number?
Paul Marobella's direct phone number is +131240*****
What schools did Paul Marobella attend?
Paul Marobella attended Bentley University, Harvard Business School Executive Education.
What are some of Paul Marobella's interests?
Paul Marobella has interest in Dad To 2 Beautiful Girls, Economic Empowerment, Education, Paleo, Hockey, English Bulldogs, German Cars And Fat Bikes.
What skills is Paul Marobella known for?
Paul Marobella has skills like Integrated Marketing, Digital Marketing, Digital Strategy, Marketing Strategy, Online Advertising, Strategy, Marketing, Advertising, Social Media, Interactive Marketing, New Business Development, E Commerce.
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