Paul Marobella

Paul Marobella Email and Phone Number

Global CEO, Studio X part of WPP Open X for The Coca-Cola Company l fmr. Chairman & CEO, Havas | fmr. Accenture | DEI Fan Inclusion Council, National Hockey League @ WPP
About Paul Marobella

My life’s work is to build the world’s best brands & effective agencies through top talent team building, innovative capability design and pioneering new technologies such as AI and Martech at scale…. Nike, Jordan Brand, Progressive, Dos Equis, Coca-Cola, Sprite, Adidas, Netflix, Jim Beam, Red Bull, Jack Daniels...Accenture, Havas, Annex, Arnold… numerous Cannes Lions, Effie's, Clio’s, Fast Company World Changing Ideas, Pencils and many Agency Of The Year and Best Place To Work accolades. An award-winning transformational executive with over 25 years of value creation in client-side and world-class consulting & creative agencies. Passionate about innovation in creativity and marketing, currently the Global CEO of WPP’s Studio X. Part of Open X, Studio X is the tech-enabled, connected studio network of Open X for the Coca-Cola Co in 9 global operating units, 2,000 people serving 190+ countries. Fortunate to have been Best and Brightest Strategist by AdAge 2x, Multiple Agency of Year accolades, and shortlisted for U.S. Network of the Year 2019, Digiday Most Innovative Culture and 3% Movement Manbassador including being an inaugural signatory of the 3% Pay Equity Pledge for Havas NA. Most proud of two Fast Company World Changing Idea Finalists: Detroit Matters for Craftsman & #blackatwork for Havas. During my tenure as CEO, Havas North America co-led M&A and new product development growth plan, architecting 7 deals in 5 years to modernize the portfolio, creating $500m in cumulative new value for Havas. In 2015, I co-founded The Annex, the global culture and entertainment network of Havas x Vivendi, which helped brands connect with emerging cultures and generations. In addition to marquee wins, the strategic plan included two acquisitions, one in NYC (88's) and the other in LA (Battery.) The Annex has created over $100m in cumulative new value for Havas. Also, I co-founded the global insights consultancy TRIPTK and spearheaded the launch of Havas's AI-powered journey mapping methodology, Arcadia. Before Havas, spent 7 years leading two North American regions for now Accenture agency, Wire Stone. I focused on data/creative/business model innovation/ digital transformation assignments for global brands, including HP, Motorola, Nike, Boeing, and Conagra. Proud member of the Diversity and Fan Inclusion Council for the National Hockey league (NHL), Advisory Committee of the Chicago Blackhawks Foundation, fmr. Chair of Chicago's Inner-City Education Program (ICE) and board member of Chicago’s oldest girls and boys club, Off The Street Club.

Paul Marobella's Current Company Details
WPP

Wpp

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Global CEO, Studio X part of WPP Open X for The Coca-Cola Company l fmr. Chairman & CEO, Havas | fmr. Accenture | DEI Fan Inclusion Council, National Hockey League
Paul Marobella Work Experience Details
  • Wpp
    Global Ceo, Wpp Studio X
    Wpp Jul 2023 - Present
    London, London, Gb
    A key driver of the Coca-Cola Company's marketing transformation, Studio X is the connected, data and tech-enabled studio network of WPP Open X with 2,000 talents in 9 global operating units (North America, Latin America, Europe, Middle East, Africa, Asia South Pacific, Japan, China and India) that create integrated consumer experiences at global scale and local relevance for their 200+ brands in 190+ countries. Studio X is built on an innovative spine of connected data and the strategic implementation of first-of-its-kind AI platforms that optimize both creativity and strategic infrastructure related to omnichannel content creation, bottler and customer integration and digital marketing analytics at global scale.
  • New York Festivals
    Host, State Of The Biz
    New York Festivals Nov 2022 - Present
    New York, New York, Us
    In partnership with the iconic celebration of creativity, the New York Festivals, I concept and host panels, podcasts and events with the industry's top thinkers, executives and creatives.
  • National Hockey League (Nhl)
    Diversity & Inclusion Council Member, Fan Inclusion
    National Hockey League (Nhl) Sep 2020 - Present
    New York, New York, Us
    Member of the Fan Inclusion Council as part of the NHL's efforts to improve the cultural availability of hockey. The council is represented by a diverse and inclusive group of people from around the league and a select few professionals associated and passionate about growing the game. The fan inclusion council's mission is to develop content, communication and connection strategies to increased and expand the appeal of hockey to intersectional, young and multi-cultural audiences.
  • Scorched Ice
    Board Of Directors
    Scorched Ice Sep 2020 - May 2024
    A connected athlete IoT and performance analytics platform powered by AI that empowers hockey players to personalize their skating development.
  • Chicago Blackhawks
    Advisory Board, Chicago Blackhawks Foundation
    Chicago Blackhawks Feb 2020 - Apr 2024
    Chicago, Il, Us
    Proudly served 4 year term as member of the advisory committee working with the Executive Director of the Chicago Blackhawks Foundation to shape the strategic plan in making a more meaningful difference in the City of Chicago. Worked as a business mentor as part of the Support West program offering strategic guidance to entrepreneurs on Chicago’s West Side.
  • Vokal
    Chief Executive Officer
    Vokal Sep 2022 - Jul 2023
    Chicago, Illinois, Us
    Vokal solves complex digital transformation and marketing challenges for global brands. Clients include: Ace Hardware, Bosch Tools, Dremel, Culligan Water, Red Bull, Berlin Packaging, American Medical Association, Doc B's and more.
  • Vokal
    Global President & Partner
    Vokal Jun 2022 - Sep 2022
    Chicago, Illinois, Us
  • Republic Brands
    President & Chief Marketing Officer
    Republic Brands Mar 2021 - Jun 2022
    Glenview, Illinois, Us
    Republic Brands is a global consumer goods company that manufactures and markets the most iconic brand portfolio of paper and rolling products in the world. The brands include OCB, JOB, E-Z Wider, TOP, Abadie, Joker and more. As President & CMO, responsible for creating brand value, growth marketing, driving demand, new product innovation and corporate growth strategy.
  • Republic Brands
    Chief Marketing Officer
    Republic Brands Aug 2020 - Mar 2021
    Glenview, Illinois, Us
  • Havas
    Chairman And Ceo, Havas Creative, North America
    Havas Mar 2017 - Aug 2020
    New York, Ny, Us
    Led the largest and most profitable region of global Havas Creative by driving revenue through culture transformation, marquee new business wins, strategic M&A and new marketing/ technology product development. During tenure, increased cumulative enterprise value of Havas NA by over $500mio through the execution of a sound strategic plan that positioned Havas NA as the Most Meaningful Partner To The Modern CMO/Brand.Sat on the global Havas executive council, chaired the global data council and a member of the Vivendi Co-Founders Council focused on collaboration and integration of Vivendi creative properties for Havas customers. Co-founder of the Annex Culture and Content Network launched in 2015, in 4 U.S. Cities. As Consultants of Culture, Annex works with brands such as Coca-Cola, Sprite, Adidas and Gap helping them connect with emerging consumer demographics through innovative social, content and experiential programs.
  • Havas
    Global Ceo & Co-Founder, Annex
    Havas Mar 2015 - Aug 2020
    New York, Ny, Us
    Co-developed the business model and started up a new global culture, content and influencer platform within Havas. The Annex is a collaboration within Havas and Vivendi that works with brands such as Netflix, BAT, Adidas, Coca-Cola, Sprite, Mike's Hard Lemonade, Macy's and many more to create data-driven, culturally relevant content at scale. Founded in Chicago in 2015, the studio has since grown to NYC, LA, Atlanta, Sao Paolo and France. Since launch, the Annex has created over $100m in cumulative new value for Havas.Inside of Annex, launched two offers scaled globally, Annex AFK, a gaming agency helping non-endemic brands connect through gaming with consumers and Social Center launched with Coca-Cola with an Atlanta campus and productized and pitched globally.
  • Havas
    Ceo, Havas Worldwide Chicago Group
    Havas Jan 2014 - Mar 2017
    New York, Ny, Us
    Promoted to transform the Chicago creative agency with a creative + culture + commerce approach, along with other correlating specialty shops from a relative unknown to being one of the most successful and profitable agencies in the Havas network. Led the team to record new business years landing an array of great American brands and also focused on the journey of having one of the best employee experiences with corresponding employee engagement scores among the best in Havas global.
  • Havas
    President, Havas Cx Helia
    Havas Aug 2012 - Jan 2014
    New York, Ny, Us
    f.k.a. Discovery, Havas Helia ranked as a strong performer in the Forrester 2020/2021 Wave for Customer Engagement agencies. First role in the Havas network leading the US team for growth marketing, customer engagement, first-party data creativity, CRM, and CX agency within the network. This agency remained in my remit as CEO of Havas Chicago and CEO of Havas North America showing significant growth and notoriety.
  • Accenture Song
    Managing Director
    Accenture Song Feb 2006 - Aug 2012
    New York, Us
    Wire stone, An Accenture Song Agency. Wire Stone is a world-class digital experience agency that has led digital innovation programs for brands such as Jordan Brand, Nike, Motorola, Jim Beam, Microsoft, Boeing, Pabst Blue Ribbon, Conagra and more. During tenure, the operational & P&L leader of Wirestone's Chicago and East Coast growth efforts and, 35% of the agency's overall revenue. Improved top-line revenue growth 20% y/o/y, improved profit contribution by 25%, grew Chicago personnel 40%
  • Schawk!
    Chief Strategy Officer
    Schawk! 2002 - 2006
    Des Plaines, Il, Us
    One of the nation's largest shopper marketing agencies, Ambrosi (now Schawk) is a 575-person, full-service agency that works with many of the world's most successful and recognizable retail brands including, The Home Depot, Sears, The Great Indoors, Godiva, Fannie May, FTD, Office Depot and Bloomingdales. While at Ambrosi, I was responsible for three functional areas - Client Services, Strategic Planning and Business Development.
  • Greco Ethridge Group
    Managing Director, Boston & Evp, Brand Strategy
    Greco Ethridge Group 1996 - 2002
    Recognized as one of the first integrated creative and digital agencies, Greco Ethridge Group was the Agency of The Year from Ad Age's BtoB Magazine and worked with many large, technology brands including 3Com, Siemens, IBM, Raindance and InformationWeek Magazine.
  • I3 - Information & Imagination, Inc.
    Sr. Digital Consultant
    I3 - Information & Imagination, Inc. May 1995 - May 1996
    A first generation digital consultancy leading the way with Fortune 500 brands to launch their 1.0 digital strategies. The client base included, Savin, BCBSMA, Turner Broadcasting, AT&T and Sales and Marketing Management Magazine.
  • Blue Cross And Blue Shield Of Massachusetts
    Regional Marketing Director
    Blue Cross And Blue Shield Of Massachusetts 1991 - 1995
    Boston, Ma, Us
    While at BCBSMA, territory consisted of 25 major accounts representing $60,000,000 in annual revenue and 20,000 insured members. Client interaction was primarily with senior level executives to negotiate price and member benefits each year. Responsible for all marketing communications programs within assigned territory to ensure a profitable growth in membership each renewal year.

Paul Marobella Skills

Integrated Marketing Digital Marketing Digital Strategy Marketing Strategy Online Advertising Strategy Marketing Advertising Social Media Interactive Marketing New Business Development E Commerce B2b Marketing Management Crm Strategic Leadership Brand Development Strategic Planning Digital Media Online Marketing Leadership Mobile Marketing Lead Generation Retail Start Ups Business Development Interactive Advertising Email Marketing Direct Marketing Brand Architecture Corporate Communications Sem Multi Channel Marketing Brand Management Relationship Marketing B2b Marketing Web Analytics Business Growth Non Profit Consulting Demand Generation Customer Acquisition B2c Managing High Performance Teams High Performance Teams Rapid Growth Customer Retention Income Statement Social Marketing Profit And Loss Management Strategy Development

Paul Marobella Education Details

  • Bentley University
    Bentley University
    Marketing
  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    Disruptive Strategy

Frequently Asked Questions about Paul Marobella

What company does Paul Marobella work for?

Paul Marobella works for Wpp

What is Paul Marobella's role at the current company?

Paul Marobella's current role is Global CEO, Studio X part of WPP Open X for The Coca-Cola Company l fmr. Chairman & CEO, Havas | fmr. Accenture | DEI Fan Inclusion Council, National Hockey League.

What is Paul Marobella's email address?

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What is Paul Marobella's direct phone number?

Paul Marobella's direct phone number is +131240*****

What schools did Paul Marobella attend?

Paul Marobella attended Bentley University, Harvard Business School Executive Education.

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Paul Marobella has interest in Dad To 2 Beautiful Girls, Economic Empowerment, Education, Paleo, Hockey, English Bulldogs, German Cars And Fat Bikes.

What skills is Paul Marobella known for?

Paul Marobella has skills like Integrated Marketing, Digital Marketing, Digital Strategy, Marketing Strategy, Online Advertising, Strategy, Marketing, Advertising, Social Media, Interactive Marketing, New Business Development, E Commerce.

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