Maro Lablance Email & Phone Number

California, United States

Hailing from a diverse mix of in-house and agency backgrounds, Campfire Collective is a group of independent marketing pros that collaborate, create, and share engaging stories about stuff we care about.

San Diego, Ca

Louisville, Co

Developed and implemented US marketing strategies, go-to-market plans,budgets, and calendars for two premium French outdoor and ski brands: Millet, theiconic manufacturer of high-performance mountain apparel and equipment, and Eider,designers of ski and outdoor apparel that blends technical performance withon-trend style.Global Marketing - Traveled to France multiple times per year to collaborate withBrand Managers and marketing teams, consulting on relevant and engaging storydevelopment, omni-channel strategies, cultural and language differences, and productoffering to increase brand awareness in international markets.Public Relations - Created press releases and pitches, resulting in countless placementsin outdoor, ski, and lifestyle media. Awarded Outside Magazine Gear of the Year,Climbing Magazine Editor’s Choice, Gear Junkie Best in Show, and Gear InstituteBest in Class.Creative Direction - Managed and directed Millet’s first US photo shoot, featuringthree days climbing in Indian Creek, UT. Content selected for key global story andcollateral for SS13. Successful results lead to larger-scale assignment for Eider thefollowing year. Lead a week-long photo and video ski shoot, with international athletesat multiple locations for FW14 global story.Copywriting - Wrote compelling and informative B2B and B2C copy, including Eiderproduct and collection descriptions, video scripts, and seasonal storytelling. Trade Marketing – Managed strategy, design, and logistics for national industrytrade shows, Outdoor Retailer and SIA. Adapted global stories and images tostrengthen brand positing in US market. Athlete Management - Developed US ambassador programs, recruiting authentic,like-minded amateur and professional skiers, mountain guides, and climbers tostrengthen brand credibility, develop content, and gain market insight.

Responsible for development and implementation of marketing strategy, calendar,and budget for Twist & Pout Lip Moisturizer.Trade Marketing - Managed strategy, logistics, budgets, and vendors for16 tradeshows per year. Introduced brand to new customers by expanding intoshows outside of gift channel, resulting in 375 additional doors.Creative Direction - Recruited, coordinated, and managed talent for modeland still life photo shoots. Stylist and Creative Director during shoots,cutting costs by 70%.Public Relations - Created press releases and story pitches for local and nationalmedia. First year’s coverage: Twist & Pout featured on 9News and Fox 31 morningshows,15 national magazine placements (total circ. 3,215,000), and160,000+ Youtubeviews. On-air brand personality for QVC airings and local television news segments.Digital Marketing - Strengthened online presence by relaunching websiteand Facebook pages, developing company blog, newsletter, Twitter,and YouTube pages. First year results: 70% average increase inwebpage visits, 85% increase in FB “likes.”Market Research - Designed and conducted market research studies in areasof new product development, branding, and pricing. Annual savings of $30,000 byinternalizing this function.

Managed all phases of market research projects, including proposal development,questionnaire design, data collection, project schedules, budgets, and data analysis.Developed new client relationships, increasing annual revenue by 10%, while reducingoverhead by 13%.

Worked closely with the Director of Corporate Research to manage data collectionof large-scale B2B quantitative and qualitative phone studies for Fortune 500clients. Lead staff of 50 Research Associates.