Martha Lozano Email & Phone Number

Monterrey, N.L., Mx

Monterrey, Nuevo León, Mx

Working closely with the executive team to align product and commercial strategies and position INFINYT as the fraud defender organization in LATAM. Building INFINYT’ strategic partners ecosystem. Overseeing the operational budget.MARCOM ACHIEVEMENTS:* Successfully developed and implemented a new brand strategy that projected the company's unique value proposition including the "PR3S Philosophy" concept that supported the company's business lines.* Coordinated social media and public relations agencies and oversaw the creation of valuable content that positioned INFINYT in the digital world and built interest in specialized media. * Generated ideas for activities with clients, executed them efficiently, and followed up leads generated jointly with the sales team.* Defined and oversaw the growth strategy that guides marketing efforts to a double-digit increase in customer acquisition.PARTNERSHIP ACHIEVEMENTS: * Conceptualized and developed the INFINYT Partner Program whose objective is the incorporation of key business partners that drive the growth and expansion of the business.* Led the onboarding process of strategic partners (vendors) which includes collaboration agreements, internal enablement, training and certifications plan, definition of budgets for demand generation and planning of follow-up meetings.* Oversaw and managed relationships with existing strategic partners that comes from different countries, mainly USA, Israel, England, and Colombia, ensuring that agreed commitments and objectives are met.* Identified trends in the market and competitor movements that allowed to redirect efforts and alert the sales team about changes in strategy.

San Pedro Garza García, Nuevo Leon, Mx

Reported to Alestra’s Chief Commercial OfficerLed short- and long- term plans and budgets, monitored the progress and evaluated the performance of 5 areas: Communication and Advertising, Public Relations and Social Media, Demand - Generation, Partnership Development and Alestra Experience Center, through:Measure the effectiveness of the communication plan and Alestra Experience Center based on three main objectives: (1) generate quality opportunities, (2) build long-term relationships, and (3) close profitable deals.- Lead a total of 24 technology partners, achieving more than 210 Go2Market activities in the last year with a co-investment of USD$1.7 million and obtaining rebates of USD$1 million. - Guarantee the return on investment in Marketing by defining and developing a platform that allows the sales team to follow up on opportunities identified during demand generation events.- Work closely with agencies, vendors, and partners to achieve communications and promotion goals.- Monitor appearances of Alestra and its members in business and technology media; as well as participation in forums focused on the development of Information and Communications Technology. In charge of USD$3.5 million budget.Manage a team of +30 people.

San Pedro Garza García, Nuevo Leon, Mx

Responsible for all strategy, planning and management related to Alestra’s MarCom activities, including Promotion, Public Relations, Social Media, Publicity, Partnerhsip Development and Sperto Center (Alestra Executive Briefing Center)- Managed 11 strategic technology partners, achieving more than 400 people certified and more than 70 sponsored marketing activities with a value of almost 0.3 MUSD.- Contributed with the Product House and Pre-Sales Teams in the definition of their customer profile. - Supervised all day-to-day execution of the marketing/communications plans to ensure corporate's objective. - Worked closely with agencies, sales, and operational managers to achieve the generation of new leads.In charge of USD$3.5 million budgetLead a team of 19 people

San Pedro Garza García, Nuevo Leon, Mx

To define, develop and maintain marketing/communications strategies to meet corporate's objectives. - report directly to Chief Marketing Officer- define and manage the integrated marketing /communications plan for Alestra.- contribute with the Product House and Pre-Sales Teams in the definition of their customer profile- manage all day-to-day execution of the marketing / communications plans to ensure corporate's objectives. - work closely with agencies, sales and operational managers to achieve marketing /communications goals.- collect, analyse and highlight key data/insights/issues on marketing/communications activities- determine and manage the marketing budget

San Pedro Garza García, Nuevo Leon, Mx

Manages Sperto, the first briefing center of its kind in Mexico.

San Pedro Garza García, Nuevo Leon, Mx

Successfully launched and managed Internet Solutions for Businesses. Lead product marketing efforts by defining features, creating messaging and market positioning. In charge of:•Executive Briefing Center: Defined facilities to show new generation services and to update the current display of Alestra’s NOC. Build briefing program to accelerate revenue and leverage business relationships and partnerships.•Co-Marketing: Jointly developed with CISCO a marketing program where none previously existed in Alestra. Program now serves as a launching plan for all new IP Solutions certified by CISCO.•AT&T Global Network: Worked as a Product Manager for international managed solutions. EVPN Current Revenue of $20 Million.•Ethernet: Defined and implemented product requirements and business plans for Ethernet Solutions. Current Revenue of $1.6 Million.•Managed Services: Defined, implemented and launched 6 Managed Services. This portfolio has a Current Revenue of $7 Million.

San Nicolás De Los Garza, Nuevo León, Mx

Created Internet Solutions for Businesses such as Dedicated Internet Access and Virtual Private Network.• Defined and implemented product requirements, business plans and marketing strategies.• Interacted with vendors, sales/marketing teams and internal technical teams.• Created and delivered sales enablement and marketing collateral to internal and external customers.• Trained sales forces.• Created P&Ls and defined pricing.• Worked closely with engineering on the definition of the IP Network Architecture.

Defined product requirements and provided direction on product design to a team of developers. • Successfully launched 3 services: Dedicated Internet Access, Virtual Private Network and eBusiness solution called Interlace.• Doubled company’s dedicated access sales by improved commercial plans.

Advanced Management Program, Advanced Management

Top Management Seminar, Top Management

The Alfa Global Leadership Experience, General Management Program

Programa De Desarrollo Ejecutivo, Executive Development Program

Ccna, Telecommunication

Master In Business Administration, Marketing

Master In Business Administration, Entreprenuership

B. S., Computer Systems For Management