Beth Marotta Larson Email & Phone Number

New Brunswick, Nj, Us

Therapeutic area: Cardiovascular

Chicago, Illinois, Us

In my role as Associate, Account Director at AbelsonTaylor Group, I serve as the Account Lead for the launch of two Agency of Record (AOR) immunology biosimilars, commanding a budget of $5 million. I empower the agency to meet all goals and deadlines by maintaining a proactive approach to problem-solving and effective project management. My responsibilities include tracking and analyzing the financial health of the brands, ensuring that the launch stays on budget and aligned with financial objectives.Therapeutic area: Immunology

Cedar Knolls, New Jersey, Us

In my role as Account Supervisor at Fingerpaint Marketing, I spearheaded the management of two Agency of Record (AOR) brands with multiple indications and a $3.5 million budget. Providing day-to-day leadership, strategic direction, and effective collaboration within an integrated agency team, I conceptualized project briefs, managed timelines, and oversaw client budgets to ensure efficient project execution. Additionally, I partnered with a team on brand plans, Scope of Work (SOW) development, and strategic presentations.Key accomplishments include:• I played an integral role in developing print, website, and digital materials tailored for Health Care Providers (HCP).• I revitalized and redefined the brand campaigns for two chronic disease state therapies, orchestrating a comprehensive transformation across print, video, and digital platforms.• I ensured the agency's pivotal role as a key partner amid the ever-evolving landscape of client demands and dynamics, fostering an environment of adaptability and innovation to consistently surpass expectations.Therapeutic area: GI

As an Account Supervisor in a freelance capacity, I assumed responsibility for managing day-to-day print and digital projects at three prominent healthcare agencies: Havas Health & You, Harrison and Star, and Area23. My contributions significantly impacted major accounts in Oncology (Bladder Cancer, Metastatic Merkel Cell Carcinoma, and Multiple Myeloma) and Chronic Disease States (Gout and RA).Key accomplishments include:• I designed targeted campaigns for Health Care Providers (HCP) and Nurse Practitioner Prescribers (NPP).• I developed digital and print rep training materials.• I efficiently managed a diverse range of client projects, including reprint carriers, Core Visual Aids (CVAs) / Interactive Visual Aid (IVA), journal ads, banner ads, tradeshow booths, brochures, Rep-triggered emails, and websites.• I developed comprehensive project briefs, established timelines, and effectively managed client budgets, ranging from $1 million to $4.6 million.• I played a pivotal role in a label update project at Havas, contributing to the successful adaptation of a drug with multiple indications in a six-week timeframe.• I led cross-functional digital marketing strategies with a focused commitment to enhancing brand health, aligning initiatives strategically to meet and exceed KPIs.Therapeutic area: - Oncology (Bladder Cancer, Metastatic Merkel Cell Carcinoma, and Multiple Myeloma) - Chronic Disease States (Gout and RA)

Lawrenceville, New Jersey, Us

As a Marketing Account Manager in a B2B SaaS organization specializing in order-to-cash solutions, I served as a digital marketing leader. I navigated strategic account-based marketing programs within an agile framework, utilizing data analytics to optimize campaigns and achieve business objectives. My role involved creating leads for webinars with a sales-aligned approach, emphasizing messaging, A/B testing, and selecting optimal channels to drive participation. Simultaneously managing digital campaigns across numerous clients, I developed customer-centric messaging and integrated marketing programs to promote products, platforms, and technology, effectively driving leads and pipeline goals.Key accomplishments include:• I brought a deep understanding of two-step distribution to the organization, collaborating with the sales team to land customers and drive adoption of the AR systems for businesses.• I executed digital marketing campaigns with exceptional results, boasting an average 38.7% open rate, 16% opt-in rate, and a 6.8% conversion rate.• I led the e-adoption marketing team, transitioning from a "pray and spray" approach to email marketing to a structured process with clear measurements, enhancing data-driven decision-making.• I built and defined the organization's email marketing program from scratch, collaborating with corporate marketing on lead distribution and influencing without direct authority.• I managed relationships with 90 clients, balancing efforts between helping new client retention and supporting older clients in getting their customers onboard.• I established and managed email automation programs, including the development of workflows and contact plans, to enhance the efficiency of marketing communication.

Fort Washington, Pa, Us

Key accomplishments include:• Recognized the active potential in the school market and strategically tailored campaigns to engage with educators effectively.• Successfully bridged the gap between educational sessions and financial planning to provide valuable investment opportunities to the audience.

Trenton, Nj, Us

•Built multi-channel product marketing and communications strategies; perform needs-based analysis and define target markets to drive sales, product & brand visibility and ROI. Manage $2 million budget and five employees.•Steered a 1.5% increase in product awareness; optimized business-to-business digital marketing / direct mail campaigns, executed strategy to elevate awareness externally to increase revenue and provide optimal distribution opportunities.• Architected an end-to-end strategic marketing plan to promote products and services via advertising strategies, outreach, events and PR; formulated a comprehensive web site marketing strategy that included SEO/SEM and web analytics.•Evaluated market reactions to advertising programs, products /services, and monitor strategic shifts for immediate remediation with strong emphasis on service and growth of client relationships.

Us

Key accomplishments include:• Repositioned Fedders within the U.S. market by repairing relationships and fostering partnerships, while launching a compelling new brand and messaging campaign through collaboration with an agency.• Led a notable rebranding and re-messaging effort, resulting in the reestablishment of connections with major distributors.• Assembled and led an exceptional team of five located in Illinois, overcoming initial skepticism through active support on the trade show floor, which led to enhanced team retention and the delivery of high-quality work.• Pioneered the launch of a comprehensive B2B and consumer strategy, driving the development of advertising, public relations, trade shows, and outreach initiatives.

Master Of Science - Ms

Bachelor Of Arts - Ba, Communications