Jack Marquardt

Jack Marquardt Email and Phone Number

Marketing Strategy & Insights Executive - I help brands leverage advanced consumer science to develop practical applications for growth. @ Vitamix
Jack Marquardt's Location
Bowling Green Metropolitan Area, United States, United States
Jack Marquardt's Contact Details

Jack Marquardt personal email

n/a
About Jack Marquardt

Success is defined as the accomplishment of a goal or purpose. In the insights world, our purpose is to elevate our strategic impact to drive brand expansion and revenue growth. Most of us could only dream of being a part of a team that successfully builds innovative growth plans for iconic brand names. As a marketing insights executive – I have had the pleasure of leading multiple teams which drove growth for iconic consumer brands, including Lay’s, Doritos, Cheetos, Hershey’s, Reese’s, Fruit of the Loom, and Spalding. With expertise in consumer science and analytics and a proven ability to uncover and leverage the defining consumer insights, I develop and implement innovative growth strategies which successfully increase brand expansion and drive revenue growth.

Jack Marquardt's Current Company Details
Vitamix

Vitamix

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Marketing Strategy & Insights Executive - I help brands leverage advanced consumer science to develop practical applications for growth.
Jack Marquardt Work Experience Details
  • Vitamix
    Head Of Customer & Marketplace Insights, N.A.
    Vitamix May 2023 - Present
    Olmsted Falls, Oh, Us
    Lead the CMI group in the development and execution of consumer and customer research strategies to drive innovation, brand growth, and product development for Vitamix. Achieve corporate goals with the implementation of 3-year strategic plan to integrate data, analytics, insights and foresights. Identify, define, and size growth opportunities.
  • Quester Insights And Strategy
    Vice President, Client Strategy
    Quester Insights And Strategy Nov 2020 - Feb 2023
    Des Moines, Ia, Us
    As vice president of client strategy, I developed insights that significantly increased shelf space for a major CPG brand by uncovering distinct product line attributes which enabled the team to reshape portfolio approach. I also increased training participation by 2800% for a large quick serve restaurant (QSR) by providing insights that enabled the transition from a consumer focus to a crew and management experience focus.
  • Fruit Of The Loom, Inc.
    Vp, Brand Communications, E-Commerce & Digital
    Fruit Of The Loom, Inc. Nov 2018 - Oct 2020
    Bowling Green, Ky, Us
    I successfully drove double digit growth for the Spalding brand with a +7-point gain in market share to recapture category leadership by creating and implementing a highly effective brand elevation strategy. I developed the positioning strategy for revising Spalding brand purpose, brand design, and unified brand communications, and facilitated brand expansion into apparel by leveraging break through partnerships which led to the highest performing year in over a decade.
  • Fruit Of The Loom, Inc.
    Vp, Consumer Insights & Strategy - Corporate Portfolio
    Fruit Of The Loom, Inc. Oct 2015 - Nov 2018
    Bowling Green, Ky, Us
    As VP of Consumer Insights & Strategy, I facilitated breakthrough category analysis to identify key sub-segments and white space opportunities. By leveraging consumer segmentation, I was able to identify consumer demand spaces, white space growth opportunities, and profit pools to transform brand approach. I also built an innovation platform strategy that identified competitive landscape and competitive differentiation for apparel category which led to a systematic and strategic approach to innovation. Managed a team of 7 insights professionals.
  • Pepsico
    Sr. Director, Strategic Insights - Portfolio & Brand Strategy
    Pepsico May 2013 - Oct 2015
    Purchase, New York, Us
    I led the Strategic Insights team of 5 professionals responsible for brand strategy and insights for the entire Frito-Lay brand portfolio (Global Brands, National Brands, Premium Brands and Value Brands). I developed the consumer strategy, including consumer targets, creative strategy and validation, and opportunity market analysis and managed a team of five employees responsible for a $13B+ dollar portfolio. By developing communication standards across the brand portfolio, I incrementally impacted profits by $21MM.
  • Pepsico
    Sr. Director, Strategic Insights - Growth Ventures
    Pepsico Mar 2011 - May 2013
    Purchase, New York, Us
    I was promoted to join Frito-Lay’s newly formed Growth Ventures Group, an independent, entrepreneurial team created to drive growth in key premium and value market segments, to lead brand strategy and innovation development with innovative new business and product platforms. Responsible for a $2B dollar portfolio, I built consumer strategies for existing brands that delivered strong net sales growth and grew household penetration by 2 points that resulted in 0.4 points of share growth.
  • Pepsico
    Director, Strategic Insights - Core Brands
    Pepsico Feb 2007 - Mar 2011
    Purchase, New York, Us
    I spearheaded the transition of the Frito Lay Insights role from a traditional marketing research department to strategic brand partners with focus on brand experience, consumer targets, and relevant activation against unique brand assets. I successfully repositioned Cheetos, Doritos, and Tostitos to achieve double digit growth for brands over multiple years. Managed a staff of four, accountable for $8B dollar portfolio.
  • Pepsico
    Sr. Group Manager, Strategic Insights - Doritos, Cheetos, Fritos
    Pepsico Oct 2005 - Feb 2007
    Purchase, New York, Us
  • Pepsico
    Manager, Strategic Insights - Tostitos
    Pepsico Mar 2003 - Oct 2005
    Purchase, New York, Us
  • Pepsico
    Assoc. Manager, Strategic Insights - Foodservice & Vending Division
    Pepsico Apr 2000 - Mar 2003
    Purchase, New York, Us
  • The Hershey Company
    Sr. Analyst
    The Hershey Company Dec 1997 - Apr 2000
    Hershey, Pennsylvania, Us

Jack Marquardt Skills

Customer Insight Brand Equity Segmentation Consumer Behaviour Marketing Research Shopper Marketing Strategy Brand Management Market Research Fmcg Marketing Strategy Competitive Analysis Consumer Products Consumer Insight Management Cross Functional Team Leadership Strategic Partnerships

Jack Marquardt Education Details

  • The University Of Texas At Arlington
    The University Of Texas At Arlington
    Master Of Science – Marketing Research (Msmr)
  • Texas State University
    Texas State University
    Bachelor Of Science – Marketing

Frequently Asked Questions about Jack Marquardt

What company does Jack Marquardt work for?

Jack Marquardt works for Vitamix

What is Jack Marquardt's role at the current company?

Jack Marquardt's current role is Marketing Strategy & Insights Executive - I help brands leverage advanced consumer science to develop practical applications for growth..

What is Jack Marquardt's email address?

Jack Marquardt's email address is ja****@****ico.com

What is Jack Marquardt's direct phone number?

Jack Marquardt's direct phone number is +127093*****

What schools did Jack Marquardt attend?

Jack Marquardt attended The University Of Texas At Arlington, Texas State University.

What skills is Jack Marquardt known for?

Jack Marquardt has skills like Customer Insight, Brand Equity, Segmentation, Consumer Behaviour, Marketing Research, Shopper Marketing, Strategy, Brand Management, Market Research, Fmcg, Marketing Strategy, Competitive Analysis.

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