Jack Marquardt Email and Phone Number
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Success is defined as the accomplishment of a goal or purpose. In the insights world, our purpose is to elevate our strategic impact to drive brand expansion and revenue growth. Most of us could only dream of being a part of a team that successfully builds innovative growth plans for iconic brand names. As a marketing insights executive – I have had the pleasure of leading multiple teams which drove growth for iconic consumer brands, including Lay’s, Doritos, Cheetos, Hershey’s, Reese’s, Fruit of the Loom, and Spalding. With expertise in consumer science and analytics and a proven ability to uncover and leverage the defining consumer insights, I develop and implement innovative growth strategies which successfully increase brand expansion and drive revenue growth.
Vitamix
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Head Of Customer & Marketplace Insights, N.A.Vitamix May 2023 - PresentOlmsted Falls, Oh, UsLead the CMI group in the development and execution of consumer and customer research strategies to drive innovation, brand growth, and product development for Vitamix. Achieve corporate goals with the implementation of 3-year strategic plan to integrate data, analytics, insights and foresights. Identify, define, and size growth opportunities. -
Vice President, Client StrategyQuester Insights And Strategy Nov 2020 - Feb 2023Des Moines, Ia, UsAs vice president of client strategy, I developed insights that significantly increased shelf space for a major CPG brand by uncovering distinct product line attributes which enabled the team to reshape portfolio approach. I also increased training participation by 2800% for a large quick serve restaurant (QSR) by providing insights that enabled the transition from a consumer focus to a crew and management experience focus. -
Vp, Brand Communications, E-Commerce & DigitalFruit Of The Loom, Inc. Nov 2018 - Oct 2020Bowling Green, Ky, UsI successfully drove double digit growth for the Spalding brand with a +7-point gain in market share to recapture category leadership by creating and implementing a highly effective brand elevation strategy. I developed the positioning strategy for revising Spalding brand purpose, brand design, and unified brand communications, and facilitated brand expansion into apparel by leveraging break through partnerships which led to the highest performing year in over a decade. -
Vp, Consumer Insights & Strategy - Corporate PortfolioFruit Of The Loom, Inc. Oct 2015 - Nov 2018Bowling Green, Ky, UsAs VP of Consumer Insights & Strategy, I facilitated breakthrough category analysis to identify key sub-segments and white space opportunities. By leveraging consumer segmentation, I was able to identify consumer demand spaces, white space growth opportunities, and profit pools to transform brand approach. I also built an innovation platform strategy that identified competitive landscape and competitive differentiation for apparel category which led to a systematic and strategic approach to innovation. Managed a team of 7 insights professionals. -
Sr. Director, Strategic Insights - Portfolio & Brand StrategyPepsico May 2013 - Oct 2015Purchase, New York, UsI led the Strategic Insights team of 5 professionals responsible for brand strategy and insights for the entire Frito-Lay brand portfolio (Global Brands, National Brands, Premium Brands and Value Brands). I developed the consumer strategy, including consumer targets, creative strategy and validation, and opportunity market analysis and managed a team of five employees responsible for a $13B+ dollar portfolio. By developing communication standards across the brand portfolio, I incrementally impacted profits by $21MM. -
Sr. Director, Strategic Insights - Growth VenturesPepsico Mar 2011 - May 2013Purchase, New York, UsI was promoted to join Frito-Lay’s newly formed Growth Ventures Group, an independent, entrepreneurial team created to drive growth in key premium and value market segments, to lead brand strategy and innovation development with innovative new business and product platforms. Responsible for a $2B dollar portfolio, I built consumer strategies for existing brands that delivered strong net sales growth and grew household penetration by 2 points that resulted in 0.4 points of share growth. -
Director, Strategic Insights - Core BrandsPepsico Feb 2007 - Mar 2011Purchase, New York, UsI spearheaded the transition of the Frito Lay Insights role from a traditional marketing research department to strategic brand partners with focus on brand experience, consumer targets, and relevant activation against unique brand assets. I successfully repositioned Cheetos, Doritos, and Tostitos to achieve double digit growth for brands over multiple years. Managed a staff of four, accountable for $8B dollar portfolio. -
Sr. Group Manager, Strategic Insights - Doritos, Cheetos, FritosPepsico Oct 2005 - Feb 2007Purchase, New York, Us -
Manager, Strategic Insights - TostitosPepsico Mar 2003 - Oct 2005Purchase, New York, Us -
Assoc. Manager, Strategic Insights - Foodservice & Vending DivisionPepsico Apr 2000 - Mar 2003Purchase, New York, Us -
Sr. AnalystThe Hershey Company Dec 1997 - Apr 2000Hershey, Pennsylvania, Us
Jack Marquardt Skills
Jack Marquardt Education Details
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The University Of Texas At ArlingtonMaster Of Science – Marketing Research (Msmr) -
Texas State UniversityBachelor Of Science – Marketing
Frequently Asked Questions about Jack Marquardt
What company does Jack Marquardt work for?
Jack Marquardt works for Vitamix
What is Jack Marquardt's role at the current company?
Jack Marquardt's current role is Marketing Strategy & Insights Executive - I help brands leverage advanced consumer science to develop practical applications for growth..
What is Jack Marquardt's email address?
Jack Marquardt's email address is ja****@****ico.com
What is Jack Marquardt's direct phone number?
Jack Marquardt's direct phone number is +127093*****
What schools did Jack Marquardt attend?
Jack Marquardt attended The University Of Texas At Arlington, Texas State University.
What skills is Jack Marquardt known for?
Jack Marquardt has skills like Customer Insight, Brand Equity, Segmentation, Consumer Behaviour, Marketing Research, Shopper Marketing, Strategy, Brand Management, Market Research, Fmcg, Marketing Strategy, Competitive Analysis.
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